Global Pureed Food Market: Overview

The global market for pureed food is experiencing a significant rise in its valuation, thanks to the increase in the advertisement of products through various media, such as radio, newspaper, television, and social media, which has lured consumers in inculcating these products in their day-to-day diet. The robust rise in the disposable income of consumers, particularly in emerging economies, has also contributed considerably to the growth of this market.

Over the new few years, the demand for pureed food will, especially, be driven by the growing influence of social media in young adults’ life. However, the augmenting awareness among consumers pertaining to the risk of feeding pureed food to infants may hamper the market’s growth to some extent in the years to come.

Nonetheless, the increasing research activities by several leading companies to produce new and more enticing products is projected to generate more lucrative opportunities for the growth of this market in the near future. Apart from this, the entry of a large pool of companies into joint ventures in a bid to expand their production capacity is also expected to have a positive impact on this market over the forthcoming years. The growing demand for frozen and baked food is another significant area where this market can look for opportunities in future.

A Purée is a French term which means refined or purified, usually it is a blend of vegetables or legumes that turns into a soft creamy paste or a thick liquid. Few examples of pureed foods are squash, mashed potatoes and pumpkin pie filling. Foods are of different textures and most people are comfortable in chewing and breaking them into small pieces. Saliva moistens the broken pieces and bind it together helping in swallowing. A sore and dry mouth creates difficulties in chewing as well as swallowing, which is the reason that makes pureed food so popular among the older people who have chewing problem, pureed food makes swallowing so easy and helps one to maintain their food intake requirements as well. Pureed food must not be lumpy or dry it should be moist and spoon thick.

Market Segmentation:

Pureed food market has been segmented on the basis of raw material, form, end use, diet and geography. On the basis of raw material pureed food market are segmented into fruit, vegetables, meats and cereals. Out of which vegetable pureed food are consumed the most followed by fruit. Rice cereal, oatmeal cereal and barley cereal are common raw materials used as pureed food for babies. On the basis of form pureed food market are segmented into frozen, dried, semi- solid and baked. Among these segments semi-solid pureed food are much popular among the older people. Frozen and baked segment of pureed food is also gaining the attention of the young adults, which is expected to drive the market to purred food to a greater extant. On the basis of end use pureed food market are segmented into fresh consumption and food processing. On the basis of diet pureed food market are segmented into breakfast, lunch, snakes and dinner.

Market Regional Outlook:

On the basis of regional outlook, market of pureed food is segmented into five different regions: North America, Latin America, Western & Eastern Europe, Asia Pacific, and Middle East & Africa. In regional market Europe has the biggest market for pureed food followed by North America. Innovation is the major strategy which major companies tries to adopt so as to increase their market value and share. Although Europe will dominate the market in the coming years but Asia pacific is also expected to grow in the market of pureed food enormously.

Market Drivers:

Increasing demand for pureed food is the major factor driving market growth so well. Health benefits and easy digestion of pureed food is making the market of pureed food more popular among the old aged people along with the infants. Companies are advertising their products to boost the product sale. Increase in disposable income, changing food consumption pattern, demand for healthy food options and growing urbanization are other growth drivers of the market. Investing on the Research and Development of the pureed food   will probably be a major factor for the companies those who wants to increase the market share of the pureed food. Companies should also meet the changing demands of the consumers. Expenditure on advertising the pureed food product will also help the industries to create opportunities and increase market share. The use of social media will also boost the growth of the industries offering pureed food. In order to expand product portfolio several companies have already entered into joint ventures to increase the production of pureed food, these kind of steps are defiantly going to drive the market of pureed food in the forecast period.

Key Players:

Some of the key players in the pureed food market includes Thick it purees, Blossom foods, GA foods, Gourmet Pureed, Simple Puree, Vitagermine, Wiltshire farm foods, Nutrifresh, The pure food co, Annabel Karmel among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Pureed Food Market

Pre Book