Pumpkin Seed Market: Introduction
A pumpkin is a fruit vegetable of a squash plant and most commonly cultivated for commercial uses. It is native of North America. Pumpkin pie is traditionally used in thanksgiving meals in The U.S and Canada. Pumpkins are grown in almost all part of the world for commercial and ornamental sales.
Pumpkin seeds are loaded with various nutrients and minerals that can provide amazing health benefits and hence have gained massive market demand in global markets. The World Health Organization have recommended pumpkin seeds consumption as a good way of obtaining zinc andS a wide variety of nutrients such as magnesium and manganese, copper and proteins. As enriched with all these essential nutrients and minerals pumpkin seeds are proven as magic remedies for heart health, immune support, prostate health, anti-diabetic effects, and liver health etc. Pumpkin seed oil is also used in beauty products. These are the factors causing rapid market growth for pumpkin seeds in the extract, oil, raw seeds or roasted form. Pumpkin seed butter is also popular by-products in the markets.
Pumpkin Seed Market: Segmentation
Pumpkin seed market is segmented on the basis of its various forms available in the market, their different uses and on the basis of regions.
Pumpkin seed market is segmented on the basis of its various forms available in the market such as pumpkin seed oil, roasted pumpkin seed, raw pumpkin seed, pumpkin seed extract etc. Roasted and seasoned pumpkin seeds are considered as healthy snack option and high market demand from increasing number of health conscious consumers. Pumpkin seed extracts are used in various food dishes.
Pumpkin seed market is further segmented on the basis of uses, which includes culinary uses, medicinal uses, and other uses. Pumpkin seeds are used in various culinary preparation such as meat, poultry or other veg dishes. Pumpkin floor is used in the preparation of various bakery products such as biscuits, breads and cookie etc. used in breakfast snacks etc. Pumpkin seed oil is used in the treatment of burns, and oil capsules are used to maintain healthy urinary treatment. Pumpkin seeds also useful for diabetic, sleep management, heart and liver management, also possess anti-inflammatory benefits. Thus, considering various medicinal properties, uses of pumpkin seed, medicinal uses market segment is major and rapid growing market segment. In other uses market segment pumpkin seeds are used for ornamental purposes during Halloween.
Pumpkin Seed Market: Regional Outlook
Pumpkin seed market is further segmented on the basis of regions such as North America, Europe, Latin America, Asia-Pacific and the Middle East and Africa. Amongst regional market segments, Asia Pacific and North America are major producers and consumers of pumpkins and pumpkin seeds. However, Europe and Latin America also accounts for significant market shares in terms of consumption of pumpkin seeds. In Latin America Mexico is major producer and exporter of pumpkins. Amongst Asia Pacific regional markets India and China are major producers of pumpkin and pumpkin seeds.
Pumpkin Seed Market: Dynamics
Increasing health consciousness and increased uses of high-quality oils and food products is the prime market driver for pumpkin seed market. Various health benefits and full of zinc and other minerals pumpkin seeds are considered as super foods. Because of high health benefits, market demand for pumpkin seed and its products is growing. Pumpkin seed flour and the extract is protein rich and high healthy calories which are used in various culinary dishes. Growing consumption and market demand for breads, cakes, and healthy snacks are fueling market demand of pumpkin seeds and pumpkin-derived products.
Emerging demand for bio-oil manufactured using natural substances is another market driver for pumpkin seed market. Increasing demand for natural medicines is another factor fueling the growth of pumpkin seed extracts and capsules.
Pumpkin Seed Market Key Players:
Key global market players participating in global pumpkin seed and pumpkin seed products market include Antonio Foods, Styrian Pumpkin Seed Products, Natural world Inc., Only Natural, CB's Nuts, Pumpkin Seeds Austrelia, Hariss Seeds , BonNuts etc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.