Pumpkin powder is obtained from pumpkin, which has been dried and grounded. It is a good source of organic fibers, vitamins, potassium, and other beneficial ingredients like proteins, carbohydrates, carotenes, pectin, magnesium, iron and many others that are needed for healthy functioning of the body. It is also known to have beneficial impact on digestive system. Other advantages include regulation of body fat and blood sugar. This is particularly quite useful for people with diabetes, since it stimulates insulin secretion and utilization. Additionally, it detoxifies blood and boosts immune system.
Owing to all these nutritional benefits, it is a widely used as a natural health additive. The powder can be used in functional foods and beverages, which are witnessing massive increase in demand, as a food grade additive and enhancer. Additionally, it can also be used for advanced cosmetics as a special additive and as a pharmaceutical raw material.
The global pumpkin powder market is set to witness notable growth and significant improvement in market worth over the forecast period of 2020 to 2030. Additionally, the landscape is set to proffer new and attractive growth opportunities, notes Transparency Market Research.
The global pumpkin powder market is competitive and the landscape for this product is fragmented. Players make use of a number of growth strategies. The organic and inorganic mix of these is quite interesting to note. A major goal of these measures is to increase claim on market share and improve production capacity. Few of the most prominent names of players that drive it forward are:
As of 2015, about 14% of the total fruits and vegetables sold in the US were organic. Indicated from the above statistical information is the fact that there is an increased awareness and demand among the American population about organic products. This spells good news for the regional pumpkin powder market as more people demand products that are good for their health and well-being. Hence, North America dominates and will continue to dominate the global pumpkin powder market over the forecast period of the upcoming market report, prepared by Transparency Market Research.
With regard to the Asia Pacific (APAC) region, the organic foods market here is projected to grow at a steady rate in the near future. This growth will be owed to a growing agriculture sector in the region coupled with robust domestic demand by an increasingly knowledgeable and affluent middle class population. Understandably, these factors will also drive the growth of the pumpkin powder market.
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