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Puffed Grain: Introduction

The snacks industry is one of the major sector of the global food industry. The puffed grain is a pre-cooked RTE (ready-to-eat) material that is used in several specialty foods, snack foods, and as an ingredient base for the development of numerous supplementary food products. Puffing imparts satisfactory desirable aroma, flavor, and taste to the snacks. The puffed grain is prepared by applying high pressure, temperature, and extrusion technology. There are several techniques of puffing being applied in conventional methodologies such as sand, dry heat, salt-treated, gun puffing, hot air popping, hot oil popping as well as microwave heating. Puffed snacks products are very common in India however puffed wheat is not as popular, this is mainly due to the limited manufacturing of puffed wheat, and the other leading reason is the less popularity of puffed wheat snacks in the Indian market. The wheat based-puffed snacks are very popular in the U.S.A. and China. In the United States, it is primarily consumed as a breakfast cereal. Due to these key factors, the market for puffed grain is anticipated to grow in the forecast years. 

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Rising Preference for Healthy Snacking Propelling the Demand for Puffed Grains

The rising concern regarding healthy snacks across the globe is the key factor that is increasing the demand for puffed grains in the snacks industry around the world. The growing obesity and is one of the factors due to which consumers are looking for a healthier snacking option. The puffed grains are produced all across the globe. Puffed grains are enriched with carbohydrates and proteins except for lysine. Puffed grains are 10 times the volume of normal grain and have less in calories as well as fat content and therefore an ideal product for weight watchers. These puffed grains based products easily get absorbed and digested quickly that act as one of the aspects of popularity among the costumers.

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 Puffed Grains Market: Segmentation

The puffed grains market can be segmented based on nature, product type, application, and sales channel.

Based on nature, the puffed grains market can be segmented as –

  • Organic
  • Conventional

Based on product type, the puffed grains market can be segmented as –

  • Amaranth
  • Corn
  • Millet
  • Spelt
  • Quinoa
  • Rice
  • Wheat
  • Others (Sorghum, Ragi e.t.c.)

Based on application, the puffed grains market can be segmented as –

  • Food Processing Industry
    • Bakery
    • Snacks
    • Breakfast Cereals
    • Others
  • Food Service Providers
  • Retail

Based on sales channel, the puffed grains market can be segmented as –

  • B2B
  • B2C
    • Hypermarkets/ Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Independent Small Groceries
    • Online Retailing

Puffed Grain: Key Players

Some of the key manufacturers of global puffed grain market include General Mills, Inc., Rude Health, Wise Foods Inc, Grain Basket Foods, Nurture Inc, The Kraft Heinz Company, Rude Health, Kallo foods Limited, Wyandot, Inc., The Kellogg Company, SNAK-KING CORP, Hometown Food Company, and Good Grain among others.

Puffed Grain: Opportunities & Product Launch

There have been several recent advancements in the puffed grain varieties with flavors, and taste that is being introduced into the market. The key players operating in global puffed grain market are using existing technology such as extrusion, salt popping, oil/ sand popping methods as per the origin for producing puffed grain products and are also incorporating several variations to surge the health image of puffed grains.

For instance, in December 2019, General Mills, Inc., has started a joint-venture with The Hershey Co. to offer three new puffed cereal. These two players formerly work together on a number of offerings, such as Reese’s Puffs, Cocoa Puffs, Hershey’s Cookies and Creme Fillows Cereals.

In January 2018, Rude Health launched Puffed spelt in its breakfast category, the product contains a very high amount of fibre and it doesn’t contain any additional salt.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Puffed Grain Market

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