Global PU Films Market: Overview

PU films find numerous applications in the industries such as healthcare, automotive, aerospace, and others. Over the past decade, there has been a tremendous rise in the demand for luxury cars. This has significantly helped the PU films market expand its global footprints. Moreover, growing purchasing power and a rise in disposable income have given a thrust to the market’s growth.

Global PU Films Market: Notable Developments

Below are a few notable developments in the global PU films market:

  • Extensive use of PU films in the healthcare sector has cropped the need for the development of PU films with microbial properties. In order to cater to this need, American Polyfilm has developed Antimicrobial Polyurethane Films that encompass multiple antimicrobial systems. These films can be used for diverse applications such as laminations, athletic apparels, and medical. The product is manufactured as an unsupported film on rolls, however, it can be cut to specification. These films have gained immense popularity in the healthcare sector, thereby benefitting the global PU films market.
  • Deerfield Urethane Inc. has developed new TPU films that possess high elastic recovery, thus preventing the wrinkling. TPU films need to be used with lubes which pose a risk of contamination of the equipment, which are required to be sterile for medical applications. However, the newly developed TPU films are additive free and are specially manufactured to provide high slip. Moreover, these films provide better breathability and durability as compared to traditional TPU films. Development of these films has enhanced the consumer base of the global PU films market, thus supporting its growth.

Prominent players in the global PU films market include SWM International, Avery Dennison, DingZing Advanced Materials, RTP Company, Covestro, and MH&W International.

Global PU Films Market: Key Growth Dynamics

PU films offer excellent tensile strength and low-temperature flexibility making them suitable for a variety of applications. This is a key factor boosting the growth of the global PU films market. Moreover, they are highly cost-efficient and easy to process, leading to high demand from the textile and leisure industry. This may also contribute to an upswing of the market.

Recent technological developments have led to the development of high-performance films that help in reducing the overall weight of the vehicles. Consequently, there is a high demand for PU films from the automobile sector, thereby expediting its growth. Moreover, PU films are an apt substitute for metal components in aircraft which has further presented lucrative growth opportunities for the global PU films market.

Furthermore, PU films find numerous applications in the construction industry owing to their high tensile strength. Along with this, they offer microbial resistance which led to tremendous demand from the diagnostics sector. PU films are extensively used for patient care, in surgical applications, and laboratories. This has impacted the global PU films market favorably, thus stimulating its growth.

Global PU Films Market: Regional Outlook

On the regional front, Asia Pacific leads the global PU films market owing to an expansion of the automotive and construction industries. Rising disposable income has also contributed to the market’s expansion in this region. North America is also expected to emerge as a key region for the PU films market. The growth in this region can be attributed to high investment in infrastructure and expanding aerospace sector. Moreover, the rising popularity of luxury vehicles has spiked the market’s growth in this region.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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