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Proximity marketing is a system that utilizes location technology to directly communicate with customers via various devices such as smartphones and tablets. Significant growth in smartphone-enabled purchases is a major driver of the global proximity marketing solution market. According to Cisco's VNI Forecast, the total number of active smartphone users globally in 2017 was 4,300 million which is expected to rise to 6,700 million by 2022. Creative and robust mobile applications encourage strong user engagement. Retailers are investing in the development of mobile marketing strategies and developing a consistent omni-channel experience for end-users.

Consumers are willing to receive personalized marketing messages, promotions, and incentive programs from retailers. They are willing to interact with the retailers’ services through multiple touch points. In addition, the increasing adoption of business intelligence and analytics solutions by retailers to analyze structured and unstructured data for better understanding of customer requirement and market trends have also increased the demand for proximity marketing solutions for better client engagement. 

On the basis of application, the proximity marketing solution market is segmented into retail and e-commerce; healthcare; media and entertainment; transportation and logistics; hospitality; banking, financial services and insurance; and others. The retail and e-commerce application held the largest market share in 2017 and is expected to retain its dominance throughout the forecast period. In today’s environment of stiff competition in the retail industry, it becomes important for enterprises to relook their business model and innovative capabilities which helps retail enterprises to increase their market presence. The increasing trend of online shopping has forced retailers to adopt advance solutions to improve shopping experiences and respond better to the changing consumer behavior.

On the basis of component, the proximity marketing solution market is segmented into solution and services. The solution segment is further sub segmented into content management system, location analytics, and others. The service segment is sub divided into consulting services, integration services, and managed services. Based on deployment model, the proximity marketing solution market is segmented into on-premise and cloud based. Based on enterprise size, the proximity marketing solution market is divided into large enterprises and small & mid-size enterprises.

In terms of region, the global proximity marketing solution market can be categorized into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America held a dominant position in the global proximity marketing solution market and is expected to retain its dominance throughout the forecast period. The extensive presence of large retail supermarket and hypermarket chains such as Walmart Inc., Costco Wholesale Corporation, The Kroger Co, and Target Corporation which spend large amounts on IT solutions have accelerated the market in this region. Moreover, North America is among the earliest adopters of emerging technologies. Thus, another major trend in North America is the development and adoption of advance solutions which in turn is anticipated to boost the market in the region.

The proximity marketing solution market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. India, China, Japan, and Australia are some of the major countries which drive the market in this region. E-commerce players in Asia Pacific countries have witnessed significant expansion due to innovations in retail technology, which have accelerated the market in this region. According to India Brand Equity Foundation (IBEF), in 2018, the online retail sector in India expanded by 23%. In addition, traditional retailers are also increasingly looking to use disruptive technologies and increasing capability in building strategies for the changing preferences of their customers. Hence, increasing spending by e-commerce or traditional retail companies on disruptive technologies has accelerated the proximity marketing solution market in this region.

Key players operating in the global proximity marketing solution market include Happiest Minds, InStorePal, BLE Proximity Solutions SL, Proxama PLC, Beaconstac, and Xtremepush Limited,

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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