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Global Protein Water market: Introduction

The global food industry has undergone a significant transformation over the past few years, creating an absolute need for product customization to suit various consumer needs. In order to survive in this competitive market with its ever-changing consumer trends, it becomes a necessity for a brand to find innovative ways to market their products. Protein water is one of an attempt by the manufacturers to offer a product which can be consumed not just by the athletes but also the lifestyle consumers. Protein water has been around for a while now, and their preference is expected to be high, over the forecast period as well. Protein water is now been advertised on a bigger scale as many athletes have positive reviews on the products. The companies offering protein water has a competitive edge over its static counterparts as protein water has zero sugar and has 20-gram protein. The global protein water market is therefore anticipated to witness healthy growth well into the next decade.

Global Protein Water market: Dynamics

The global protein water market is expected to be fuelled largely by increasing demand from the health conscious consumers. Due to an extensive advertisement, protein water has reached a much larger audience and therefore have a high preference among the vendors across the globe. The global protein water market has a largely positive outlook, which is attributed to the various consumers seeking for unhealthy drink’s alternative. Product and service advertising campaign are a must have for any growing brand in today’s market, and as a result, companies operating in any industry emphasize on enhancing their brand advertising campaign to increase their reach. Other reasons for high preference for protein water are – handy and low-cost product. Protein water generate higher revenues per customer gained, thereby making protein water an ideal choice for vendors to market their products. Despite the largely positive outlook, there are certain factors that might hamper the growth of the global protein water market, such as, increasing product innovation for energy drinks by the competitors and other nutritive product such as energy gel gaining traction in the sports nutrition world. However, due to the benefits protein water offers, it is anticipated to stay in the competition over the forecast period. Factor such as the growth of online retailing is also expected to boost the growth of the global protein water market.

Global Protein Water market: Segmentation

The global protein water market has been segmented on the basis of flavour, distribution channel and region. On the basis of flavour, the market is segmented into the orange flavour, lemon flavour, blackcurrant flavour, mango flavour, grape flavour, berry flavour (blueberry, strawberry etc.), mixed fruit and others.  Among all these segments the demand for mixed fruit is increasing to a great extent as the preference of fusion flavour is quite high among the young adults. On the basis of the distribution channel, the protein water market is segmented into supermarket/hypermarket, convenience stores, speciality stores, online stores and others retail formats. Among all the segments the supermarket/hypermarket is expected to account for the highest market share followed by speciality stores. On the basis of region, the global protein water market has been segmented into five regions as follows -

  • North America
  • Latin America
  • Europe
  • Asia Pacific including Japan
  • Middle East & Africa (MEA)

The emerging economies are expected to be the highest contributors to the growth of the global protein water market.

Global Protein Water market: Key Players

Few of the key players operating in the global protein water market are – Optimum Nutrition Inc, Kellogg Company, My Goodness Ltd., Cend Limited, Vyomax Nutrition, Protein2o, Inc., River Collective Ltd., and Bodiez Protein Water among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Protein Water Market