Growing interest of consumers towards maintaining health and awareness is creating immense demand for protein enriched drinks. Currently, protein drinks are being increasingly marketed across the globe as a sports nutrition drink. Sports drinks or protein drinks are increasingly being consumed by athletes and bodybuilders to improve their overall performance, health and muscle growth. Proteins are essential part of daily diet which make up the red blood cells and other muscles in the body. Apart from athletes the consumption of protein drinks is rising among other demographics including, men, women and other seniors. The global protein drink market is expected to represent significant growth opportunities in the overall market owing to increasing demand for ready to drink and protein drinks.
Protein Drinks Market Segmentation
Global protein drinks market is segmented on the basis of source, packaging, sales channels, end user and region. On the basis of source the global protein drink market is segment in to, whey, casein, rice, egg, milk pea, soy, hemp and others. Whey currently is the most important source of protein available in the market. Protein obtained from whey is shown to promote lean muscle growth and fat loss among athletes and bodybuilders making it extremely useful for post workout recovery. Further, obtaining protein from whey is the most inexpensive technique and has immense potential to lower blood sugar levels, reduce blood pressure and aid in inflammation recovery. Apart from whey casein and egg proteins are also one of the most important sources of proteins representing substantial revenue growth over the forecast period.
On the basis of packaging the global protein drinks market is segmented into, cans, bottles, and cartons. Bottles and carton packaging type segments are expected to represent significant growth opportunities in the overall protein drinks market over the forecast period.
On the basis of sales channels the global protein drinks market is segmented into, supermarkets and hypermarkets, convenience stores, specialty stores, e-commerce and other retail outlets. Increasing visibility and availability of discounted drinks is expected to contribute towards overall revenue growth of supermarkets and hypermarkets and e-commerce sales channel segments and in turn the overall protein drinks market.
On the basis of area of end user the global protein drinks market is segmented into, adults and kids segments. Consumption of protein drink is observed on a greater extent among athletes and other sports playing consumers which is expected to fuel the market growth of protein drinks over the forecast period.
On the basis of region the global protein drink market is segmented into, North America, Latin America, Europe, Asia Pacific and Middle East and Africa. North America and Europe are the largest markets for Protein Drink globally attributable to increasing demand for natural and organic drinks specifically those made without artificial colors, flavors, and other additives, extends to energy and sports drinks. The expanding customer base for the sports drinks is expected to fuel the protein drinks market size over the forecast period. Asia pacific protein drink market is expected to represent significant growth opportunities in the overall sports drink market owing to increasing demand for sugar free and light drinks among female consumers.
Protein Drinks Market Global Market Trends and Market Drivers:
Expanding consumer base across the globe are adopting healthy living and fitness trends. This is especially followed across developed markets such as North America, Europe and other developed regions where healthy lifestyle has become the new normal thus expanding the consumer base for protein and energy base drinks. Protein drinks have immense health benefits and consumer today are demanding for drinks that aid there overall physical performance which is further expected to result in increasing market revenue in the global protein drinks market. Growing number of manufacturers of protein drinks have pushed themselves into mass channels which is escalating the market revenue generation in the global protein drink market over the forecast period. New products introduction in the protein drinks category is also expected to aid the global protein drinks market in the near future.
Protein Drinks Market Key Players:
Increasing demand for plant based protein drinks is expected to push manufacturers to bring organic and clean label protein drinks across the market channels. Variety of protein drinks have been introduced by the manufacturers and some of the global market players manufacturing protein drinks market include; The Kellogg Company, SlimFast, CP Kelco, PMV Nutrient Products Pvt Ltd., nutrineo, Orgain, Inc., Powerful Yogurt and others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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