Global Propylene Glycol Alginate Market: Overview

With globalisation, there has been extensive research and development among the manufacturers towards development of speciality ingredients. Alginate is one such ingredient whose demand has escalated over a period of time. Alginate is obtained from brown algae comprehends dietary properties. Many variants of alginate have been introduced in the market subjected to its increase demand. Propylene glycol alginate is chemical combination of alginic acid and propylene oxide. Principally, propylene glycol alginate is derivative of alginic acid ester, which is obtained from kelp plant. The product obtained is milled and dried and hence, characterised as naturally obtained ingredient. Propylene glycol alginate has widespread application such as thickening agent used in ice creams, salad dressing, and foam stabiliser especially used in brewery industries and widely used as food preservatives. Propylene glycol alginate is also used as an ingredient in chewing gums and few condiments.   

Global Propylene Glycol Alginate Market: Drivers and Restraints

With evolution of new consumption habits among consumers, manufacturers are diversifying their product offerings. Propylene glycol alginate offers widespread application, hence offers multitude advantages to the manufacturers. Propylene glycol alginate is extensively used in brewery industry as it stabilises the foam in the beer and hence prevents foam breakdown due to presence of any residual product. Propylene glycol alginate is comprehensively used in food & beverage industry due to its distinctive properties such as thickening and emulsifying agent. Due to which is forms a prominent ingredient in gel based foods such as jams and jellies, salad dressings, ice cream among others. Hence, its distinguishing properties are propelling the growth of propylene glycol market. Moreover, it helps to slow down the colour changing process of certain foods, hence is used as preservative to maintain the consistency of such products. Therefore, it’s wide spread applications accounts to escalating growth of propylene glycol alginate market.

Although, though it is considered to be safe for human consumption, it also holds some side effects especially when comes in direct contact with skin as it may cause allergic reaction. Some of the other side effects include nausea, eye irritation, and hair loss and may damage kidney and liver as it is easily absorbed into the skin. Thus this may hamper the growth of propylene glycol alginate market. There has been extensive research on its safe use as chemical additives especially to be used by expectant mother, as it is expected to contain teratogens which may alter the genetic structure. Hence, these factors may inhibit the growth of propylene glycol alginate market. Thus, propylene glycol alginate market is yet at exploratory stage of development.

Global Propylene Glycol Alginate Market: Segmentation  

On the basis of product type, propylene glycol alginate market is segmented into:-

  • Stabilisers
  • Emulsifiers
  • Thickeners

On the basis of end-use, propylene glycol alginate market is segmented into:-

  • Food & Beverage
  • Cosmetics
  • Brewery
  • Pharmaceutical

Global Propylene Glycol Alginate Market:  Region wise Outlook

The global propylene glycol alginate market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), , Japan Latin America and, North America. North America accounts for the highest consumption of propylene glycol alginate. Due to its distinguished properties, it finds widespread application hence, is preferred by food & beverage manufacturers. Europe also comprehends major share of propylene glycol alginate consumption. Asia pacific region is expected to witness substantial growth for propylene glycol alginate market due to increased awareness on its application across various industries. Japan is also expected to contribute major share in propylene glycol market due to rapidly changing consumer consumption pattern towards food preferences.

Global Propylene Glycol Alginate Market:  Key Players

Some of the prominent players identified in the global propylene glycol alginate market includes:

  • Universal Preservachem Inc.
  • Kikkoman Corporation
  • KIMICA Corporation
  • Fuji Kasei Co. Ltd.
  • IRO Alginate Industry Co., Ltd.
  • Qingdao Bright Moon Seaweed Group Co. ,Ltd
  • Shandong Jiejing Group Corporation 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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