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Global Progressive Web Applications Market: Introduction

A progressive web application refers to a web app that uses modern web capabilities such as API to deliver an app-like experience to users. Progressive web applications are deployed on servers which are indexed by search engines and accessible through URLs. It enables creation of cross-platform web applications.

Progressive web applications work everywhere and provide several features that give them the same user experience advantages as native apps. It enables an app-like experience on desktop and mobile that are built and delivered directly via the web which can work in any browser. Progressive web applications need HTML, CSS, JavaScript, and Chrome DevTools for development purpose.

progressive web applications market

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Global Progressive Web Applications Market – Dynamics

Rising Adoption of Progressive Web Applications in Online Business Models

Huge adoption of online mobile applications was seen initially with the increased scope of digitization in businesses. Development of modern web technologies has led to a shift toward progressive web applications which enable the user to access applicaitons through URLs. This has increased the feasibility for desktop users to get the same experience of mobile based applications. Companies such as Uber and Amazon use progressive web applications which has helped them to increase their customer base.

Reduction in Operating Cost

Progressive web applications have helped companies to eliminate the cost of online deployment of applications on app stores. Earlier, within mobile applications, companies needed to pay a fixed amount to platform providers such as Google Play to make the application public. But with progressive web applications which are accessed through URLs, the operating cost has reduced with the same user experience as mobile applications.

Limited Hardware and Software Support Hampering the Growth of the Progressive Web Applications Market

Progressive web applications are a relatively new technology which is not yet supported by all device hardware and software. For instance, iOS does not support progressive web app notification and home screen shortcuts. Progressive web applications do not support the use of GPS, fingerprint scanners, phone cameras, and other newer device features. This factor is restraining the growth of the market.

North America Expected to Dominate the Global Progressive Web Applications Market

In terms of region, the global progressive web applications market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global progressive web applications market during the forecast period, due to increasing adoption of web based applications in North America compared to other regions.

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Global Progressive Web Applications Market – Competitive Landscape

  • In August 2019, Amazon Web Services announced the development of progressive web apps with the Amplify Framework and AWS AppSync which would enable the multi-platform development, simple deployment, and low barriers to entry.
  • In April 2018, Magento Commerce, a leader in cloud digital commerce innovation announced the launch of Magento Progressive Web Applications (PWA) Studio.

Oracle Corporation

Established in 1977, Oracle is a computer technology company that provides IT infrastructure, business intelligence, server, and storage systems for businesses. The company is focused on progressive web apps with Oracle Visual Builder which enable the developers not to publish the app to an app store.

Hidden Brains InfoTech, USA & India

Established in 2003, Hidden Brains InfoTech, USA & India is a provider of IT consulting and enterprise solutions. The company is extensively focused on increasing business efficiencies by integrating enterprise mobility, Big Data analytics, Internet of Things (IoT), artificial intelligence, and cloud computing within the operational business work.

Global Progressive Web Applications Market: Segmentation

The global progressive web applications market can be segmented based on:

  • Business Type
  • Deployment
  • Region

Global Progressive Web Applications Market, by Business Type

Based on business type, the global progressive web applications market can be divided into:

  • Business to Business
  • Business to Customer

Global Progressive Web Applications Market, by Deployment

Based on deployment, the global progressive web applications market can be segregated into:

  • Web-based
  • Server Based

Regional analysis of the global progressive web applications market:

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America
progressive web applications market 2


This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Progressive Web Applications Market

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