Poultry meat products in the global processed poultry meat market are treated and processed to enhance their taste and increase their shelf life. These products undergo various treatments such as subjection to sodium nitrate and other chemical preservatives. High protein content as well as low cost of poultry meat products are two of the key drivers for the growing popularity of the products in the global processed poultry meat market. Additionally, compared to other meat products, such as beef and pork, poultry meat products are highly affordable and nutritious, which contributes to their rising demand.
Players in the global processed poultry meat market offer various types of products, most prominently including turkey, chicken, and duck, among others. Affordable value, high popularity, and high nutritional value of chicken products generate substantial demand for these products. Key end users for the products and solutions in the global processed poultry meat market include the foodservice industry as well as retail industry. Growing demand for processed poultry meat from quick service restaurants and fast food restaurant chains, owing to their high affordability and long shelf life, is contributing to the expansion of the global processed poultry meat market.
Key drivers for the growth and expansion of the global processed poultry meat market include rising awareness amongst populations about benefits of consuming animal protein-rich diet, increasing affordability of processed meat products, ad rising demand for convenience and processed food products. Moreover, growth support for the meat processing sector from several governments across the world is also motivating the expansion of the market. In addition to this, fast paced growth of the retail industry is also supplementing the development within the global processed poultry meat market. However, the risk of avian borne infections and diseases, as well as the entry of unorganized industry players in the field may hinder market growth in coming years.
Increasing integration of automation in processing plants is also anticipated to help the manufacturers in the global processed poultry meat market to cut down costs and increase their production capabilities. Moreover, the emergence and rapid acceptance of various new age packaging technologies that aid in prolonging the shelf life of these products is also expected to fuel the growth of the market in coming years. On the other hand, risk of contamination, deteriorations in meat quality, and increasing cost of animal feed products may hamper the development of the global processed poultry meat market in near future.
Some of the leading participants in the global processed poultry meat market are Cargill Incorporated, Golden Vallet Natural LLC, JBS S.A., NH Foods Ltd., WH Group Limited, BRF S.A., Cherkizovo Group, Hormel Foods Corporation, Marfrig Global S.A., and Tyson Foods, Inc., among others. Key players are adopting various strategies to enhance their share, increase their profit margins, and cut down processing costs. Players are also focused on innovating production and processing technologies to offer their consumers with efficient and enhanced quality products at affordable pricing. Players are also investing in advanced quality control technologies to meet the rising number of regulatory standards pertaining to safety of processed meat products.
Asia Pacific accounted for the highest share of the global processed poultry meat market in recent past. The same regional market is also expected to remain dominant in coming years. Some of the key drivers surrounding the expansion of the Asia Pacific processed poultry meat market include rising disposable income, growing regional population, shifting lifestyle preferences, increasing demand for protein rich convenient food products, and growth of the organized retail sector in the region. Moreover, increasing availability of affordable products and rapid urbanization in economies such as China and India, are also supplementing the development of Asia Pacific processed poultry meat market.