According to the latest research by Transparency Market Research, the probiotic dietary supplements market is set to witness steady growth during 2021-2031. Demand for probiotic dietary products will witness steady recovery in the short term, with significant growth. Increasing demand for healthy and nutrition-based products drives the market with significant CAGR.
Consumers are not satisfied with a substantial amount of fermented foods and beverages due to some reasons like a busy life schedule, food allergies. Over the years increasing health awareness among consumers & in search of healthy food products for consumption most drives the probiotics dietary supplement market.
Probiotics have many strong benefits related to health, especially regarding the human digestive system. Healthy probiotic dietary supplements such as fruit juices, yogurt, and cultured dairy drinks have become the main attractions of the millennials. Dairy products are the important driver of this market as readily available and easy-to-consume functional dairy products that contain the most commonly used bacteria like bifidobacterial and lactobacilli which are natural probiotics.
Due to sudden impact of COVID-19, to surge in demand for products which provides immune health, vitamin and minerals have impacted probiotics dietary supplements market positively. Owing to meet the increasing demand for healthy food products many significant product launches have been made.
Yogurt is the most popular and healthy option for consumption of probiotics in the category of dairy products owing to get the attraction of the consumers key players started adding new flavors and aroma with probiotic supplements.
The probiotics manufacturers and processors of probiotics dietary products are continuously seeking the invention of products to create and retain a wider consumer base. Investments in R&D and increment in capacity are some of the typical trends observed with operating in this market. In the developed countries probiotic products ranging from fortified drinks to candies that contain natural probiotic bacteria like Lactobacillus and Bifidobacterium genera are available that has augmented the sales of these products.
Evolve BioSystems Inc. is the company works in the sector of probiotic supplements which has been funded by Bill & Melinda gates foundation and li ka shing foundation to expand the area of infant formulas, infant probiotic product, for long-term immune and nutritional health in the U.S. and worldwide.
Strong consumer awareness regarding easy availability, probiotics usage, and the presence of major industry producers of probiotic dietary supplements has increased the demand for products in the North American region. The focus of manufacturers toward product innovation and supply is expected to play a major key role in the rapid growth of the market.
The probiotic dietary supplements market is majorly positively affected by increasing interest in online self-education, strong emphasis on preventive healthcare driving the regional demand. Convenience dietary products like chewable gummies, capsules are responsible for the significant growth of probiotic dietary supplements.
It is expected that Europe is being a dominating market of probiotics dietary supplement products. Over the past few years the consumption of probiotics dietary supplements has been grown significantly owing to the competition of various international and domestic key players. Increasing health consciousness among consumers has led Europe to be an exporter of probiotics dietary supplements.
Europe Market of Probiotics Dietary Supplements has been driven by UK, Spain, France, Italy, and Germany owning to health consciousness. Easy availability, rising consumer awareness regarding the use of probiotics dietary food products, and inclination towards spending money on probiotic dietary supplements have triggered the product growth. As easy availability of probiotic dietary supplements at modern trade channels and pharmacy stores has also driven the market.
Key players which are included in the production of the Probiotics Dietary Supplement products are Rajvi Enterprise, Bifodan, Custom Probiotics Inc., Probi USA Inc., Nutraceutix, BioCare Copenhagen, BioGaia, NutraScience Labs, Mercola Probiotics, Procter & Gamble, Church & Dwight Co., Inc., Chr. Hansen Holding A/S, Daflorn, Nebraska Cultures, UAS Labs, ProbioFerm, UP4 Probiotics, Koninklijke DSM NV, Contract NUTRA, Clancare Lifesciences Private Limited, Pavan Nutra, Alvizia Healthcare Private Limited, , Reckitt Benckiser LLC, Biovencer Healthcare Private Limited, Nebraska Cultures, Vitakem Nutraceuticals Inc. and others.
Key players focus on inventory management to fulfill the demands of the consumers. Increasing instances of direct purchase in bulk from the manufacturers by the end-users have witnessed a heightened trend in the global probiotics dietary market. Mergers & acquisitions, geographical expansions, include new product launches, and R&D investments help key players to explore the market potential. Key players make agreements with dealers and distributors to ensure the fluent flow of the products over the regions.
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