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Proactive services refers to the services designed to monitor people and objects, and control or reduce the damage to property and information. Proactive services are the services that aid and facilitate physical security measures. Rising incidences of terrorism and concerns about safety and security are some of the important reasons driving the demand for proactive services market, globally.

The primary objective of the proactive market is the protection and prevention of accidents in order to serve the interests of people, equipment and property. The increase in incidences of robbery and break-ins has resulted in escalated demand for proactive services. Further, the emerging trend of convergence of logical and physical security and increased demand for integrated physical security solutions are expected to boost the growth of proactive services market. Privacy concerns with respect to breach of personal and profession data could be a major restraining factor affecting the growth of the market.

Number of factors such as the increasing demand for new advanced security systems, technical breakthroughs in the field of smart sensors and devices, supporting government regulations,  increasing adoption of IoT and related services are driving the growth of the market. Further, the rising demand for the network security solutions across the industries to maintain the flow of operations over the network and use of various maintenance solutions by small and medium enterprises are adding to the growth of overall market in the developed regions.

Increasing IT related activities among the organizations with growing concerns about cyber-security can be attributed to the growth of proactive services market. Moreover, the consumers are becoming more aware about the security related products and services that are available in the market and are willing to invest into such services considering its long term benefits. Developing economies in Asia, such as India and China are inviting global players to enter their market, which is in-turn supporting the growth of overall proactive services market.

In the current scenario, few well established players have deeply penetrated into the proactive services market by introducing new competitive products in the market. The companies are strengthening their position through mergers & acquisitions and are continuously investing in research and development (R&D) activities to come up with solutions to cater to the customer’s changing requirements. Furthermore, the vendors are planning to invest in artificial intelligence, big data analytics and advanced machine learning with a target to provide cost competitive and technologically advanced products in the market.

The global proactive services market cab be segmented on the basis of application, technology type, organization size, service, end-use and geography. On the basis of application the global proactive services market can be classified into network management, data center management, cloud management, application management, device endpoint management, customer experience management and others. On the basis of technology the global proactive market can be bifurcated into big data analytics, business intelligence, machine intelligence and others. While considering the services part, the market can be divided into managed services, technical support and design and consulting. The organization size segment can be classifies into small and medium enterprises and large enterprises. In terms of end-use the proactive services market has been segmented into BFSI, IT and telecom, retail, healthcare, defense/government, automotive and others. Further, the market has been divided into North America, Europe, Asia Pacific, Middle East and Africa, and South America on the basis of geography.

Some of the key players operating in the global proactive services market are Cisco, Hewlett Packard Enterprise, Microsoft, IBM, Ericsson, Juniper Networks, Huawei, Nokia Networks, Avaya, Fortinet, Symantec, DXC Technology, and McAfee. These leading companies have primarily focused on collaboration, innovation and expansion to increase maintain their market position.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

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Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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