Pro-Diet Bars Market Introduction

Health and nutrition bars market are witnessing high demand owing to the growing awareness about health and wellness among the consumers. A wide range of nutrition bars is available to meet the consumer needs, among which pro-diet bars are one of the highly demanded nutrition bars. Pro-diet bars have gained popularity among the consumers driven by the nutritional attributes. Pro-diet bars have few carbs, vitamins, and minerals but high protein content which serves best for consumers who are on protein diets, athletes and gym enthusiasts. Pro-diet bars market primarily target the audience who demand protein sources that do not require any preparation. Pro-diet bars market is expected to grow over the forecast period attributed to the high demand among fitness freaks and athletes.

Pro-Diet Bars Market: Market Dynamics

Increasing demand for pro-diet bars is driven by the nutritional benefits such as high protein concentration, less quantity of carbs, few vitamins and minerals. Pro-diet bars serve as a workout fuel for exercise enthusiasts which helps them in muscle build up. Pro-diet bars are equivalent to meals which avoid the consumers from overeating thus preventing them from gaining weight. Pro-diet bars market are driven by its multiple benefits which include the pro-diet bar being a meal substitute for consumers who are on a weight watch as it curbs out the appetite along with providing appropriate protein and nutrient content, pro-diet bars serve as an adequate protein diet for women who often miss out on consuming the required protein content from their daily meals. Pro-diet bars market is significantly boosted by the high demand among the athletes for whom, the pro-diet bars serve as a fuel for energy. Besides the demand generated by the consumers, another factor that contributes to the growth of pro-diet bars includes the availability of pro-diet bars in a variety of flavors which enhances the taste of the bars thereby stirring up the demand among consumers.

Pro-diet bars, in spite of offering multiple benefits face few restraints that hinder the growth of the pro-diet bars market globally. Pro-diet bars are protein derivatives such as whey, soy, and pea flour which taste awful. In order to enhance the taste to make it edible manufacturers add sweeteners such as sugar alcohol which have high chances of causing stomach upsets, bloating, flatulence and diarrhea. They also add high fructose corn syrup which can disrupt the metabolic syndrome. Few pro-diet bars contain high amounts of preservatives, artificial flavors and hydrogenated vegetable oils which can compromise on the nutritional attribute of the pro-diet bars.

Pro-Diet Bars Market: Market Segmentation

Pro-diet bars market can be segmented on the basis of raw materials used in its manufacturing, which includes:

  • Whey Isolate
  • Soya
  • Pea Flour
  • Milk Isolate
  • Casein
  • Soy Crisps
  • Others

Pro-diet bars market can be segmented on the basis of sweeteners used in manufacturing, which includes

  • Sorbitol (Sugar alcohol)
  • Fructose
  • Dextrose
  • Others

Pro-diet bars can also be segmented on the basis of different flavors available. It includes:

  • Chocolate
  • Coconut
  • Vanilla
  • Strawberry
  • Lemon
  • Mint
  • Others

Pro-Diet Bars Market: Regional Outlook

Regional coverage for pro-diet bars market includes North America, Latin America, Europe Asia-Pacific and China (APAC) and the Middle East and Africa (MEA). U.S market in North America and Europe account for a significant market share in the global pro-diet bars market owing to the presence of highly health conscious consumers, athletes and exercise and fitness enthusiasts. Pro-diet bars market in India witnesses a budding market attributed to the increasing rate of fitness freaks, increasing awareness about the product and its benefits, increasing sports activities and increasing incidences of health issues such as diabetes and obesity. Increasing purchasing power of the consumers also drives the pro-diet bars market in India.

Pro-Diet Bars Market: Market Players

Few players operating in the pro-diet market include Naturell, Xterra Nutrition, Nestle (PowerBar), Coca-Cola (Odwalla), General Mills, Kelloggs, Promax Nutrition and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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