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Private Label Packaging: Overview

Packaging became a need of a product launch strategy, from the past decade. Packaging is the need of all industries, from designing to printing and from raw material supplies to processing. Packaging industry witnessed large scale technology adoption regarding equipment, films, and packaging methods. Moreover, demand for primary packaging is at the stagnant level. Private label packaging is one of such solution, which allows wrapping of the container of the private label products. This form of packaging is largely used in packaging consumer products such as food and beverage, cosmetic, etc. On the milieu of growth in FMCG products, the demand for private label packaging market also surged up and is projected to remain impressive in near future.

Private Label Packaging: Dynamics

Demand for convenient packaging and rising disposable income are the key factors driving the growth of private label packaging market. The availability of a wide range of innovative packaging solutions is likely to have a significant influence on the demand for private label packaging market during the forecast period. Other factors driving the market are growing food and beverage industry, growing packaging industry, growing cosmetic industry, etc. The major factor restraining the private label packaging market is the consumer loyalty for the existing brands especially in Asia Pacific and Middle East Africa region. The factor trending the private label packaging market consumer demand for convenient packaging, demand for competitive cost packaging, etc. The companies of private label packaging have significant opportunity in premium private label packaging as it has relatively high demand in private label packaging market than the economical private label packaging.

Private Label Packaging: Segmentation

Basically private label packaging market is segmented by end use, packaging type and by region. The global private label packaging market is segmented on the basis of end use into cosmetic industry, food and beverage industry and others. Among these cosmetic industry has significantly high value share followed by food.

Based on the end-user the global private label packaging market is segmented into:

  • Cosmetics
  • Food & beverages
  • Others

Based on the packaging type the global private label packaging market is segmented into:

  • Corrugated boxes
  • Corrugated displays
  • Folding cartoons
  • Plastic containers
  • Others( metal/glass structures)

Based on the packaging material the global private label packaging market is segmented into:

  • Plastic
    • Polyethylene
    • Polypropylene
    • Polyamide
    • Polystyrene
    • Polyvinyl Chloride
    • Others
  • Paper
  • Metal
  • Glass

Private Label Packaging: Regional overview

The global market for private label packaging witnessed fast growth in last few years. Private label has the success high-purchase, commodity driven categories and also where the consumers perceive slight differentiation. Therefore, the value share of private label packaging in developed economies, such as North America, Europe and Australia is high compare to the other regions and is expected to maintain its dominance over the forecast period. Whereas, the Asia-Pacific market is expected to witness maximum growth rate in the global private label packaging market. The developing economy such as Asia Pacific except Japan, MEA and Latin America are having the opportunity for private label packaging market if the companies enters in the market with strong marketing of the product.

Private Label Packaging: Key Players

The key player of private label packaging market are Urist Cosmetics Inc., Advanced Labels, LAUNCH Private Label, Dalden Corporation, Accurate Box Company Inc., ACP Worldwide, Jonco Industries, Inc., Econo-Pak, Ultra Seal, Unit Pack Co., Inc., Oratech, LLC, Proactive Packaging & Display, Central Package and Display, Heubach Corporation, Bernard Laboratories, Inc., MBK Tape Solutions, LBU, Inc., Action Pak, Inc., Contrapac, HOC Industries, American Towelette Co., etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Private Label Packaging Market