Global Pretreatment Coatings Market: Snapshot
The global market for pretreatment coatings derives much of its growth from the significant increase in the sales of the automobiles. Since pretreatment coatings is an essential pioneering stage for powder coatings, which offers superior finish and increased shelf life of the coating to the metal surface, their usage on metals, such as steel, copper, aluminum, zinc alloys, and galvanized steel has accelerated.
This market is witnessing remarkable gains on account of the wide-ranging application of pretreatment coatings across a number of end users, such as the automotive, furniture, industrial and household appliances, electronics, and the agricultural equipment industries, owing to its ability to offer longevity to products by shielding their components against corrosion. This, as a result, will drive the global pretreatment coatings market considerably in the years to come.
On the other hand, the increasing environmental concerns over metal finishing may limit the growth of this market in the near future, as toxicity of chromate has emerged as a major issue of concerns across the world. However, the augmenting investments by companies for the development of the zirconium-based chemistry blend in order to provide a conversion coating of zirconium oxide on clean metal surfaces will offer lucrative opportunities for the future progress of this market.
Global Pretreatment Coatings Market: Overview
Pretreatment coatings form a crucial precursor stage for powder coatings and offer excellent appearance along with improved shelf life to the metal surface. The global market for pretreatment coatings is witnessing tremendous growth owing to their extensive applications across several end-user industries, including agricultural equipment, automobiles, industrial and household appliances, electronics, and furniture owing to its ability to provide long life to products by providing their components a protection against corrosion. The process of coating pretreatment includes chromating and phosphating process. Some of the metals for which powder coatings are used are aluminum, steel, zinc alloys, copper, and galvanized steel.
Global Pretreatment Coatings Market: Key Trends
The rising spending on construction activities is providing a fillip to the global pretreatment coatings market. The increasing sales of automobiles are also working in favor of the market. Moreover, the robust growth of end-user industries, including aerospace and electronics, particularly in emerging countries is propelling the market. On the flip side, the growing environmental concerns regarding metal finishing are hampering the growth of the market. Chrome toxicity is a major concern as it can have adverse implications on the environment. Nevertheless, constant efforts by market players to develop eco-friendly coatings are likely to shape the future of the market.
Global Pretreatment Coatings Market: Market Potential
There is a growing consumer preference for multi-functional pretreatment coatings, which provide functionalities beyond just aesthetic and protective properties. Over the past few years, the market has experienced an upswing in the demand for coatings that are environment-friendly and cost-effective. For instance, in December 2016, LOT Polish Airlines decided to opt for chrome-free aerospace primer coating system manufactured by PPG Industries for corrosion resistance to repaint a 737-400 airplane and three Embraer E175 jets, because it is eco-friendly and offers superior shine and gloss. Analysts predict that there will be an increase in the demand for such coatings in the near future and thus, more players will get involved in research and development activities to address this market need.
Global Pretreatment Coatings Market: Region-wise Outlook
The key regions covered in the report are Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. Asia Pacific will represent a large share in the market, on account of growing domestic demand. The easy availability of resources and increasing disposable income are also contributing to the growth of the region. Moreover, the expansion of the aerospace sector, especially in the Indonesia, China, Japan, Taiwan, and Malaysia is driving the demand for pretreatment coatings in the region.
The sharp rise in the demand for chrome-free pretreatment coatings coupled with stringent government regulations for reducing air pollution is the primary factor fueling the growth of Europe and North America. Germany and France will be among major revenue contributors in Europe. Rising vehicle production along with the increasing demand for replacing aging vehicles is translating into the greater uptake of pretreatment coatings in the region. In Latin America, Brazil is expected to be a sight of high growth throughout the forecast period. Its proximity to the U.S. is an important factor promoting set up of production facilities in the country.
Global Pretreatment Coatings Market: Competitive Landscape
Players in the global pretreatment coating market are involved in partnerships and collaboration activities to expand their shares in the market. Companies are investing sizeable funds in the research and development activities to enhance their visibility in this highly competitive arena. Some of the prominent companies operating in the market are Chemetall, 3M Company, AkzoNobel N.V., Kansai Paint Co. Ltd, Axalta Coating Systems, Abrasives Inc., Barton International, Troy Chemicals, Cym Materiales, Henkel, PPG Industries, and Nippon Paints.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
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7. Which government regulations might challenge the status of key regional markets?
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