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Pressure sensitive labels are ubiquitous products that are used in a large number of common goods. Depending on the type of adhesive used, pressure sensitive paper can adhere to most surfaces made from plastic, metal, and ceramic materials. Currently, pressure sensitive labels account for more than 80% share of the labelling market. The materials generally used to produce pressure sensitive labels are paper, plastics, latex, and foil. Pressure sensitive paper is primarily used for labelling applications and provides information about a particular product regarding its manufacturer, application, usage instructions, and disposal. Pressure sensitive paper does not require water, heat, or solvent in order to activate. A light to moderate pressure is sufficient for its application onto the surface of a product. Pressure sensitive paper rolls are usually supplied in the form of rolls and are peeled off and pressed onto a product by hand or a machine. 

Pressure Sensitive Paper Market: Drivers and Restraints

Pressure sensitive paper is widely used in the food & beverages industry for functional as well as esthetic reasons. Demand for pressure sensitive paper is increasing, as companies strive to differentiate their products. Rise in usage of packaged food products, especially in emerging countries, is anticipated to boost the demand for pressure sensitive paper. Pressure sensitive paper labels help improve the brand value of a product. Pressure sensitive paper labels are used extensively in the packaging industry as a source of information on the contained products. Rise in adoption of RFID labels for better inventory management is expected to boost the demand for pressure sensitive paper labels. Pressure sensitive paper labels that include RFID technology currently account for about 25% sales of pressure sensitive paper label in the global market. This share is likely to increase in the next decade. The usage of substitute label materials such as plastics is a significant restraint for the pressure sensitive paper market. Declining Availability of raw materials for paper labels is another concern facing the market due to the implementation of strict environmental regulations regarding the cutting of trees for manufacturing paper pulp.

Pressure Sensitive Paper Market: Segmentation

Based on application, the pressure sensitive paper market can be segmented into:

  • Packaging
  • Electronics
  • Consumer Goods
  • Medical
  • Food & Beverages
  • Automotive
  • Pharmaceutical
  • Personal Care 

Pressure sensitive paper labels are being increasingly used in the transportation & logistics industry as they help authenticate products and also act as tamper evidence. Furthermore, packages of high value goods are incorporated with security features such as UV light detectable fibers, watermarks, and chemical tags. Pressure sensitive paper labels are also used significantly in the medical & pharmaceutical sector. The medical & pharmaceutical labels provide valuable usage information to the end-user.

Pressure Sensitive Paper Market: Region-wise outlook

Based on geography, the global pressure sensitive paper market can be segregated into North America, Asia Pacific, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to be a highly attractive region for the pressure sensitive paper market during the forecast period. Rapid economic growth, rise in population, and thriving end-use industries such as consumer goods, food & beverages, and medical & pharmaceutical are the key factors driving the demand for pressure sensitive paper. Implementation of stringent environmental regulations in North America and Europe regarding the usage of plastics is expected to propel the usage of paper-based pressure sensitive labels in the near future.

Pressure Sensitive Paper Market: Key Players

Key players operating in the pressure sensitive paper market include:

  • Avery Dennison Corporation
  • Mohawk Fine Papers Inc.
  • CCL industries
  • 3M
  • Constantia Flexibles
  • Glatfelter
  • Wausau Coated Products

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Pressure Sensitive Paper Market

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