Pressure Sensitive Labeling Market: Overview
Pressure Sensitive Labeling is one of the most prominent labeling methods in recent times. These labels are generally self-adhesive and can adhere to any material. These labels can provide special distinctive graphics, which enable a unique appearance and while keeping in compliance with performance and safety norms. The ability to retain print in tough environment condition during logistics and storage, coupled with clear film options is the key factor responsible for its increasing preference.
The global pressure sensitive labeling market is expected to expand with an impressive CAGR over the forecast period.
Pressure Sensitive Labeling Market: Drivers & Restraints
The major factors boosting the growth of Pressure Sensitive Labeling Market is rising disposable income which has led to increase in consumer power, and has directed the modern consumerism, which includes product packaging and the need to transport products safely with intact barcodes and printed labels. Long supply chains and tough transport and logistic conditions is further fuelling the demand for pressure sensitive labeling. These labels are also beneficial in providing an aesthetic look to packaging, due to its ability to maintain the colored print. The water resistant ability of these labels is another prominent factor driving its adoption in the global food and beverage market. Apart from this, the customization Pressure Sensitive Labeling offers as per the packaging needs is also an added advantage for various companies to adopt Pressure Sensitive Labeling for small to medium volume packs.
Further, as the manufacturing process of Pressure Sensitive Labeling is very less time consuming, adoption by manufacturers is significantly high. Also, as Pressure Sensitive Labeling are reasonably priced, many startups are preferring them over other conventional packaging. Further as it allows more branding area or printing surface area, brand can be easily seen. Thus cost effectiveness is another prime driver for adoption of Pressure Sensitive Labeling over the forecast period. However, the rising voices regarding the environmental concerns of packaging is forcing companies to manufacture labels that are bio-degradable and compatible with plastic and glass materials
Pressure Sensitive Labeling Market: Market Segmentation
The Pressure Sensitive Labeling market is segmented into three parts based on Type, Printing Technology and End Use industry:
Based on type, the Pressure Sensitive Labeling market is segmented into:
- Release Liner Labels
- Linear-less Labels
Based on Printing Technology, the Pressure Sensitive Labeling market is segmented into:
- Digital Printing
- Screen Printing
Bases on end use industry, the Pressure Sensitive Labeling market is segmented into
- Food and Beverages
- Consumer Goods
- Personal Care
Pressure Sensitive Labeling Market: Regional Outlook
Geographically, Pressure Sensitive Labeling market has been categorized into seven key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. Asia Pacific Exc. Japan has been a global leader in Pressure Sensitive Labeling market, due to high demand for consumer goods, particularly food and beverage, pharma and retail. The ability to maintain its print even in moist conditions, is the key factor driving the increasing preference in the region. The aesthetic look and safety features has led many North American and Western Europe based players to switch labelling of their normal products towards Pressure Sensitive Labeling packaging,
Now a days, one can find applications of Pressure Sensitive Labeling in almost every area, and products carrying these packets can be seen in every super market store in North America. In Western Europe, many beverages, pharmaceutical and nutraceutical products have adopted Pressure Sensitive Labeling, thus, fuelling more demand for such packaging. Latin America is another prominent consumer market with a vast consuming population, also the products in the region often require long logistics and transportation efforts, thus robust pressure sensitive label packaging is gaining wide acceptance in the region, due to its ability to retain prints in tough environmental conditions, enabling access to barcodes which in turn enables smooth supply chain management. Middle East and African markets are also executing high adoption rate for Pressure Sensitive Labeling, amid increasing preference for packaged food and beverages, especially frozen food.
Pressure Sensitive Labeling Market: Key Players
Some of the players identified in Global Pressure Sensitive Labeling market are:-
- Constantia Flexibles Group GmbH
- The 3M Company
- Henkel AG & Co.
- Mondi PLC
- CCL Industries Inc.
- Constantia Flexibles Group GmbH
- Constantia Flexibles
- UPM-Kymmene OYJ
- Coveris Holdings S.A.
- B. Fuller
- Torraspapel Adestor
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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