Published: Jul, 2014

In its latest market research report published recently, Transparency Market Research, a U.S.-based market intelligence firm states that the global market for baby foods is estimated to reach USD 63.7 billion by the year 2017. Also by 2017, the market for bottled baby food will hold the maximum share in the Western European baby food market. In 2011, the United Kingdom baby foods market for a market value worth USD 925 million. The report, titled “United Kingdom Baby Food Market: Analysis & Forecast (2007 - 2017),” is available for sale on the company’s website.


Browse the full United Kingdom Baby Food Market: Analysis & Forecast (2007 - 2017) report at


Growth in the milk formula segment has led to growth in the baby food market in the United Kingdom. A noteworthy trend in this market has been the development of baby food products with improved nutritional value and better taste. 


Product wise, the baby food market is divided into five main categories – Baby snacks, bottled baby food, baby cereals, baby soups and frozen and canned foods.  


Based on category, this market is divided into four main types – Milk formula, dried baby food, prepared baby food and other baby food. 


Ingredient wise the baby food market is divided into five main types – vegetables, fruits, non-veg, milk and cereals. 


The market can also be divided based on age group as: new born, toddler, infant and pre-school.


Furthermore, the report studies the baby food market on the basis of nourishment as: vascular system body growth, immunity, teeth and bones development, energy, body growth, nervous system development, brain and ophthalmic system development and RBC and WBC and Hemoglobin enhancement. 


The growth of the baby food market in UK is mostly driven by the high degree of innovation involved in the baby food products. 


The report profiles popular baby food brands in the United Kingdom are Plum Baby, Nestle, Hipp, Cow and Gate (holding the largest market share), Heinz, Ella’s Kitchen and Organix.


Due to a greater number of working women worldwide, the global market for baby foods has witnessed a boom. There is rising demand for professionally prepared baby food to tackle the problems pertaining to non-lactation and scarcity of time for mothers to prepare nutritious food for their infants. Developing countries like India, China and Vietnam have shown significant growth in the baby food market. And the developed nations like the US and the UK contribute considerably to the total revenue generated in the global market for baby food. 


The US and Europe have limited growth in this market primarily due to falling birth rates and stagnating market conditions. Popular players in the baby food market are targeting thickly populated and emerging nations like China and India. 


In Western Europe, the largest share of about 45% out of the total share is that of Milk formula. By 2017, the share of this segment is expected to be worth USD 3977.7 million and growing at 2.89% CAGR. The Western European baby food market was led by Danone with a share of 31.9% in the year 2011. 


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