U.K. Baby Food Market: Demand for Organic Variants to Increase, says TMR

The U.K. baby food market is led by players such as Danone, Nestle, H.J. Heinz, and Pfizer, which account for 3/4th of the market. These players collectively accounted for 75.7% of the market in 2011, states Transparency Market Research in its new study. Key players in the market are continuously developing newer products in order to gain a competitive edge – these efforts are mainly centered on introducing products that have better taste, varied flavors, and a higher nutritional value. According to the report, the U.K. baby food market is expected to rise from US$1,030.1 mn in 2015 to US$1,056.9 mn by 2017. The milk formula segment and prepared baby food segment are expected to be key segments in the market. 

Increasing Number of Working Women to Drive Baby Food Market in U.K. 

The U.K. baby food market is driven by the increasing number of women joining the work force, which is compelling them to depend on packaged baby food products rather than preparing food at home. The rising income levels of parents across the U.K. is another factor increasing the sales of baby food. This is because increased income leads to higher spending power of parents. In addition to this, parents are opting for baby food products owing to the nutritional value provided by them. 

“Other factors behind the growth of the baby food market include increased birth rate, attractive and safe packaging, and product innovations,” states a TMR analyst. Moreover, players in the market are introducing baby food products that are low on the artificial ingredients quotient. This is expected to propel the sales of baby food in the U.K. Additionally, organic baby food products, despite their high price, are gaining wide acceptance as parents prefer healthy and safe food products for their babies. This is expected to boost the market given that organic food is costlier than normal baby food. 

Campaigns against Packaged Baby Food Products to Impede Growth of Market in U.K. 

The decreased trend of breastfeeding and cooking baby food at home has caused government and other organizations to start campaigns against packaged baby food products. This is encouraging breastfeeding and cooking homemade baby food and is negatively impacting the baby food market in the U.K.  In addition to this, the lowered child population in the U.K. will restrain the growth of the market. However, the baby food market still has a lot of potential to grow in the U.K. as parents have less time for cooking. Moreover, improved baby formula, with evolving food technologies, is expected to make drive the market. Food products enriched with docosahexaenoic acid (DHA) and arachidonic acid (ARA) are expected to draw the attention of parents and fuel the growth of the baby food market in the near future. 

The report profiles key players in the U.K. baby food market. Some of the key players in the market are Cow & Gate, Ella’s Kitchen, Hipp, Organix, and Plum Baby. The business and financial overview of each of the companies and their recent developments have been included in the report. The report discusses strategies adopted by key players and challenges faced by them. 

This information is based on the findings of a report published by Transparency Market Research, titled “Baby Food Market - United Kingdom Industry Analysis, Size, Share, Growth, Trends and Forecast 2007-2017.” 

The baby food market in the U.K. is segmented as follows: 

By Product

  • Bottled baby food
  • Baby cereals
  • Baby snacks
  • Baby soups
  • Canned & Frozen baby foods

By Type

  • Dried Baby Food
  • Milk Formula
  • Prepared Baby Food
  • Other Baby Food

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