Spending In Digital Customer Experience and Engagement Solutions Market

Spending In Digital Customer Experience and Engagement Solutions Market (Business Type - Business to Business (B2B), Business to Consumer (B2C), Business to Business to Consumer (B2B2C); Touch Points - Social media, Gamification, Digital Marketing, Mobility; Industry - Banking, Insurance, Manufacturing, Public Sector, Telecommunications, Utilities, Retail and wholesale, Services and Consumers, Transport; Enterprise Size - Small Enterprises, Medium Enterprises, Large Enterprises; Solutions - Customer Awareness (Customer Data Management Platforms, Customer Analytics, Advertising and Marketing (Email / Campaign management, Social Media Analytics, SEO/ Web Analytics, Targeted Marketing, Content Marketing), Customer Engagement (Personalization/ Content Targeting, Cross Selling/ Up selling, UI Design), Purchase and Relation (Loyalty Programs, Transactions/ Sales, Virtual Trials/ Displays), Support Services (Chatbot, Self-serve tools, Digital surveys, Case Management)) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Spending In Digital Customer Experience and Engagement Solutions Market - Snapshot

Digital customer experience and engagement solutions are cloud-based or on premise solutions that provide efficient management of customer data. Spending in digital customer experience and engagement solutions comprises the expenditure that a company invests in digitalizing the customer experience both at the front end as well as back end. Primarily, the solutions provide customer awareness, customer engagement, online maintenance requests & tracking, transaction processing, online marketing, advertising etc. Spending in digital customer experience and engagement solutions helps organizations to create customer awareness and engagement. Various software are developed for data analytics, marketing, advertising, user interface designing etc. Digital customer experience and engagement solutions are gaining importance in retail, banking, and manufacturing industry. In addition, digital customer experience and engagement solutions providers are emphasizing on developing software solutions and establishing appropriate frameworks to increase the customer base for the companies. Further, the market is flourishing due to the developments in technology as well as the increasing awareness about the technology amongst customers. 

spending in digital customer experience engagement solutions market

Customer expectations in terms of user experience are increasing radically. Customers are expecting a user friendly approach that involves an approachable User Interface (UI), and well-developed customer support and personalization facilities. Rapid response to queries and faster support facilities are also demanded by customers. Presently, customers have become more digitally conscious due to their increasing participation in social media and because information on the web is easily accessible. Moreover, users are demanding speed in their daily transactions or online activities. Exceeding customer expectations and providing solutions to both explicit customer requests and implicit customer needs are the primary objectives of organizations these days. This obliges organizations to implement improved user experiences in order to engage more customers. An omni-channel experience can be defined as a cross channel approach that enables various interfaces such as social media, web, and mobile to integrate for customer engagement. An omni-channel approach increases the involvement of customers with the organization, as all the communication channels are utilized in an integrated manner. This helps in broadening the customer base. 

In terms of business type, the spending in digital customer experience and engagement solutions market has been categorized into Business to Business (B2B), Business to Customer (B2C), and Business to Business to Consumer (B2B2C). Touch point segment of the market is bifurcated into social media, Gamification, digital marketing, and mobility. Based on industries, the bifurcation includes banking, insurance, manufacturing, public sector, telecommunications, utilities, retail & wholesale, services & consumer, and transport. In terms of enterprise size, the market is divided into small enterprises, medium enterprises, and large enterprises. Based on solutions, the market is segmented into customer awareness, customer engagement, purchase & relation, and support services. Customer awareness is sub segmented into customer data management platforms, customer analytics, and advertising & marketing. Advertising & marketing comprises email/campaign management, social media analytics, SEO/ Web analytics, targeted marketing, and content marketing. Customer engagement is further sub divided into personalization/ content targeting, cross selling/ up selling, and UI design. Purchase relation segment includes loyalty programs, transactions/ sales, and virtual trials/ displays. Support services segment includes Chatbot, self-serve tools, digital surveys, and case management.

Adoption of B2B business type is growing majorly in North America due to escalation in industrialization and major technological advancements. Social media is projected to be adopted majorly as the channel for customer experience and engagement solutions. In Europe, the retail and wholesale industry is estimated to hold the major share, as customers are becoming digitally conscious. The APAC region will see major adoption of support services followed by customer awareness solutions. 

Key players profiled in the spending in digital customer experience and engagement solutions market include Accenture, Capgemini SE, Cognizant, IBM Corporation, KOFAX INC.,Liferay Inc.,MEGA International, NCR Corporation, Orange Business Services, SAS Institute Inc., Tata Consultancy Services Limited, Tieto, and Zendesk, Inc.

The global spending in digital customer experience and engagement solutions market is segmented as below:

 Business Type

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Business to Business to Consumer (B2B2C)

Touch Points

  • Social media
  • Gamification
  • Digital Marketing
  • Mobility

Industry

  • Banking
  • Insurance
  • Manufacturing
  • Public Sector
  • Telecommunications
  • Utilities
  • Retail and wholesale
  • Services & Consumers
  • Transport

Enterprise Size

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises 

Solutions

Customer Awareness

  • Customer Data Management Platforms
  • Customer Analytics
  • Advertising & Marketing
    • Email / Campaign management
    • Social Media Analytics
    • SEO/ Web Analytics
    • Targeted Marketing
    • Content Marketing
  • Customer Engagement
    • Personalization/ Content Targeting
    • Cross Selling/ Up selling
    • UI Design
  • Purchase and Relation
    • Loyalty Programs
    • Transactions/ Sales
    • Virtual Trials/ Displays
  • Support Services
    • Chatbot
    • Self-serve tools
    • Digital surveys
    • Case Management 

 Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • China
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

    1. Preface
          1.1. Market Scope
          1.2. Market Segmentation
          1.3. Key Research Objectives

    2. Assumptions and Research Methodology
          2.1. Research Methodology
                 2.1.1. List of Primary and Secondary Sources
          2.2. Key Assumptions for Data Modeling

    3. Executive Summary: Global Spending in Digital Customer Experience and Engagement Solutions Market

    4. Market Overview
          4.1. Introduction
          4.2. Global Market – Macro Economic Factors Overview
                  4.2.1. Global ICT Spending (US$ Bn), 2012, 2018, 2026
          4.3. Market Factor Analysis
                 4.3.1. Porter’s Five Forces Analysis
                 4.3.2. PESTEL Analysis
                 4.3.3. Value Chain Analysis
                 4.3.4. Market Dynamics (Growth Influencers)
                          4.3.4.1. Drivers
                          4.3.4.2. Restraints
                          4.3.4.3. Opportunities
                          4.3.4.4. Impact Analysis of Drivers & Restraints
                 4.3.5. Technology Roadmap 
          4.4. Regulations and Policies
          4.5. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, 2012– 2026
                 4.5.1. Market Revenue Analysis (US$ Bn)
                          4.5.1.1. Historic Growth Trends, 2013-2017
                          4.5.1.2. Forecast Trends, 2018-2026
          4.6. Market Opportunity Analysis– By Region (Global/North America/Europe/Asia Pacific/Middle East & Africa/South America)
                 4.6.1. By Business Type
                 4.6.2. By  Touch Points
                 4.6.3. By Industry
                 4.6.4. By Enterprise Size
                 4.6.5. By Solution
          4.7. Competitive Scenario and Trends
                 4.7.1. Spending in Digital Customer Experience and Engagement Solutions Market Concentration Rate
                          4.7.1.1. List of New Entrants 
                 4.7.2. Mergers & Acquisitions, Expansions
          4.8. Market Outlook

    5. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Business Type
          5.1. Key Segment Analysis
          5.2.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
                 5.2.1. Business to Business (B2B)
                 5.2.2. Business to Consumer (B2C)
                 5.2.3. Business to Business to Consumer (B2B2C)

    6. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by  Touch Points
          6.1. Overview      
          6.2. Key Segment Analysis
          6.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by  Touch Points 2016 - 2026
                 6.3.1. Social media
                 6.3.2. Gamification
                 6.3.3. Digital Marketing
                 6.3.4. Mobility

    7. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Industry
          7.1. Overview
          7.2. Key Segment Analysis
          7.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, By Industry, 2016 - 2026
                 7.3.1. Banking
                 7.3.2. Insurance 
                 7.3.3. Manufacturing
                 7.3.4. Public Sector
                 7.3.5. Telecommunications
                 7.3.6. Utilities
                 7.3.7. Retail and wholesale
                 7.3.8. Services & Consumers
                 7.3.9. Transport

    8. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Enterprise Size
          8.1. Key Segment Analysis
          8.2. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, By Enterprise Size, 2016 - 2026
                 8.2.1. Small Enterprises 
                 8.2.2. Medium Enterprises
                 8.2.3. Large Enterprises

    9. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Solution
          9.1. Overview
          9.2. Key Segment Analysis
          9.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
                 9.3.1. Customer Awareness
                          9.3.1.1. Customer data management platforms
                          9.3.1.2. Customer Analytics
                          9.3.1.3. Advertising & Marketing
                                     9.3.1.3.1. Email/ Campaign management
                                     9.3.1.3.2. Social Media Analytics
                                     9.3.1.3.3. SEO/ Web Analytics
                                     9.3.1.3.4. Targeted Marketing
                                     9.3.1.3.5. Content Marketing
                 9.3.2. Customer Engagement
                          9.3.2.1. Personalization/Content Targeting
                          9.3.2.2. Cross Selling/ Up selling
                          9.3.2.3. UI Design 
                 9.3.3. Purchase and relation
                          9.3.3.1. Loyalty Programs
                          9.3.3.2. Transactions/ Sales
                          9.3.3.3. Virtual Trials/ Displays
                 9.3.4. Support Services
                          9.3.4.1. Chatbot
                          9.3.4.2. Self-serve tools
                          9.3.4.3. Digital surveys
                          9.3.4.4. Case Management

    10. Global Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast, by Region
          10.1. Overview
          10.2. Key Segment Analysis
          10.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Region, 2016 - 2026
                 10.3.1. North America
                 10.3.2. Europe
                 10.3.3. Asia Pacific
                 10.3.4. Middle East & Africa
                 10.3.5. South America

    11. North America Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
          11.1. Key Findings
          11.2. Impact Analysis of Drivers and Restraints
          11.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
                 11.3.1. Business to Business (B2B)
                 11.3.2. Business to Consumer (B2C)
                 11.3.3. Business to Business to Consumer (B2B2C)
          11.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by  Touch Points 2016 - 2026
                 11.4.1. Social media
                 11.4.2. Gamification
                 11.4.3. Digital Marketing
                 11.4.4. Mobility
          11.5. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
                 11.5.1. Banking
                 11.5.2. Insurance 
                 11.5.3. Manufacturing
                 11.5.4. Public Sector
                 11.5.5. Telecommunications
                 11.5.6. Utilities
                 11.5.7. Retail and wholesale
                 11.5.8. Services & Consumers
                 11.5.9. Transport
          11.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
                 11.6.1. Small Enterprises 
                 11.6.2. Medium Enterprises
                 11.6.3. Large Enterprises
          11.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
                 11.7.1. Customer Awareness
                          11.7.1.1. Customer data management platforms
                          11.7.1.2. Customer Analytics
                          11.7.1.3. Advertising & Marketing
                                     11.7.1.3.1. Email/ Campaign management
                                     11.7.1.3.2. Social Media Analytics
                                     11.7.1.3.3. SEO/ Web Analytics
                                     11.7.1.3.4. Targeted Marketing
                                     11.7.1.3.5. Content Marketing
                 11.7.2. Customer Engagement
                          11.7.2.1. Personalization/Content Targeting
                          11.7.2.2. Cross Selling/ Up selling
                          11.7.2.3. UI Design 
                 11.7.3. Purchase and relation
                          11.7.3.1. Loyalty Programs
                          11.7.3.2. Transactions/ Sales
                          11.7.3.3. Virtual Trials/ Displays
                 11.7.4. Support Services
                          11.7.4.1. Chatbot
                          11.7.4.2. Self-serve tools
                          11.7.4.3. Digital surveys
                          11.7.4.4. Case Management
          11.8. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
                 11.8.1. The U.S.
                 11.8.2. Canada
                 11.8.3. Rest of North America

    12. Europe Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
          12.1. Key Findings
          12.2. Impact Analysis of Drivers and Restraints
          12.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
                 12.3.1. Business to Business (B2B)
                 12.3.2. Business to Consumer
                 12.3.3. Business to Business to Consumer (B2B2C)
          12.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by  Touch Points 2016 - 2026
                 12.4.1. Social media
                 12.4.2. Gamification
                 12.4.3. Digital Marketing
                 12.4.4. Mobility
          12.5.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
                 12.5.1. Banking
                 12.5.2. Insurance 
                 12.5.3. Manufacturing
                 12.5.4. Public Sector
                 12.5.5. Telecommunications
                 12.5.6. Utilities
                 12.5.7. Retail and wholesale
                 12.5.8. Services & Consumers
                 12.5.9. Transport
          12.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
                 12.6.1. Small Enterprises 
                 12.6.2. Medium Enterprises
                 12.6.3. Large Enterprises
          12.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
                 12.7.1. Customer Awareness
                          12.7.1.1. Customer data management platforms
                          12.7.1.2. Customer Analytics
                          12.7.1.3. Advertising & Marketing
                                     12.7.1.3.1. Email/ Campaign management
                                     12.7.1.3.2. Social Media Analytics
                                     12.7.1.3.3. SEO/ Web Analytics
                                     12.7.1.3.4. Targeted Marketing
                                     12.7.1.3.5. Content Marketing
                 12.7.2. Customer Engagement
                          12.7.2.1. Personalization/Content Targeting
                          12.7.2.2. Cross Selling/ Up selling
                          12.7.2.3. UI Design 
                 12.7.3. Purchase and relation
                          12.7.3.1. Loyalty Programs
                          12.7.3.2. Transactions/ Sales
                          12.7.3.3. Virtual Trials/ Displays
                 12.7.4. Support Services
                          12.7.4.1. Chatbot
                          12.7.4.2. Self-serve tools
                          12.7.4.3. Digital surveys
                          12.7.4.4. Case Management
          12.8.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
                 12.8.1. Germany
                 12.8.2. France
                 12.8.3. The U.K.
                 12.8.4. Rest of Europe

    13. Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
          13.1. Key Findings
          13.2. Impact Analysis of Drivers and Restraints
          13.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
                 13.3.1. Business to Business (B2B)
                 13.3.2. Business to Consumer
                 13.3.3. Business to Business to Consumer (B2B2C)
          13.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by  Touch Points 2016 - 2026
                 13.4.1. Social media
                 13.4.2. Gamification
                 13.4.3. Digital Marketing
                 13.4.4. Mobility
          13.5.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
                 13.5.1. Banking
                 13.5.2. Insurance 
                 13.5.3. Manufacturing
                 13.5.4. Public Sector
                 13.5.5. Telecommunications
                 13.5.6. Utilities
                 13.5.7. Retail and wholesale
                 13.5.8. Services & Consumers
                 13.5.9. Transport
          13.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
                 13.6.1. Small Enterprises 
                 13.6.2. Medium Enterprises
                 13.6.3. Large Enterprises
          13.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
                 13.7.1. Customer Awareness
                          13.7.1.1. Customer data management platforms
                          13.7.1.2. Customer Analytics
                          13.7.1.3. Advertising & Marketing
                                     13.7.1.3.1. Email/ Campaign management
                                     13.7.1.3.2. Social Media Analytics
                                     13.7.1.3.3. SEO/ Web Analytics
                                     13.7.1.3.4. Targeted Marketing
                                     13.7.1.3.5. Content Marketing
                 13.7.2. Customer Engagement
                          13.7.2.1. Personalization/Content Targeting
                          13.7.2.2. Cross Selling/ Up selling
                          13.7.2.3. UI Design 
                 13.7.3. Purchase and relation
                          13.7.3.1. Loyalty Programs
                          13.7.3.2. Transactions/ Sales
                          13.7.3.3. Virtual Trials/ Displays
                 13.7.4. Support Services
                          13.7.4.1. Chatbot
                          13.7.4.2. Self-serve tools
                          13.7.4.3. Digital surveys
                          13.7.4.4. Case Management
          13.8.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
                 13.8.1. China
                 13.8.2. India
                 13.8.3. Japan
                 13.8.4. Rest of Asia Pacific

    14. Middle East & Africa (MEA) Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
          14.1. Key Findings
          14.2. Impact Analysis of Drivers and Restraints
          14.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
                 14.3.1. Business to Business (B2B)
                 14.3.2. Business to Consumer (B2C)
                 14.3.3. Business to Business to Consumer (B2B2C)
          14.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by  Touch Points 2016 - 2026
                 14.4.1. Social media
                 14.4.2. Gamification
                 14.4.3. Digital Marketing
                 14.4.4. Mobility
          14.5.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
                 14.5.1. Banking
                 14.5.2. Insurance 
                 14.5.3. Manufacturing
                 14.5.4. Public Sector
                 14.5.5. Telecommunications
                 14.5.6. Utilities
                 14.5.7. Retail and wholesale
                 14.5.8. Services & Consumers
                 14.5.9. Transport
          14.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
                 14.6.1. Small Enterprises 
                 14.6.2. Medium Enterprises
                 14.6.3. Large Enterprises
          14.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
                 14.7.1. Customer Awareness
                          14.7.1.1. Customer data management platforms
                          14.7.1.2. Customer Analytics
                          14.7.1.3. Advertising & Marketing
                                     14.7.1.3.1. Email/ Campaign management
                                     14.7.1.3.2. Social Media Analytics
                                     14.7.1.3.3. SEO/ Web Analytics
                                     14.7.1.3.4. Targeted Marketing
                                     14.7.1.3.5. Content Marketing
                 14.7.2. Customer Engagement
                          14.7.2.1. Personalization/Content Targeting
                          14.7.2.2. Cross Selling/ Up selling
                          14.7.2.3. UI Design 
                 14.7.3. Purchase and relation
                          14.7.3.1. Loyalty Programs
                          14.7.3.2. Transactions/ Sales
                          14.7.3.3. Virtual Trials/ Displays
                 14.7.4. Support Services
                          14.7.4.1. Chatbot
                          14.7.4.2. Self-serve tools
                          14.7.4.3. Digital surveys
                          14.7.4.4. Case Management
          14.8.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
                 14.8.1. GCC Countries
                 14.8.2. South Africa
                 14.8.3. Rest of Middle East & Africa

    15. South America Spending in Digital Customer Experience and Engagement Solutions Market Analysis and Forecast
          15.1. Key Findings
          15.2. Impact Analysis of Drivers and Restraints
          15.3. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Business Type, 2016 - 2026
                 15.3.1. Business to Business (B2B)
                 15.3.2. Business to Consumer (B2C)
                 15.3.3. Business to Business to Consumer (B2B2C)
          15.4. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by  Touch Points 2016 - 2026
                 15.4.1. Social media
                 15.4.2. Gamification
                 15.4.3. Digital Marketing
                 15.4.4. Mobility
          15.5. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Industry, 2016 - 2026
                 15.5.1. Banking
                 15.5.2. Insurance 
                 15.5.3. Manufacturing
                 15.5.4. Public Sector
                 15.5.5. Telecommunications
                 15.5.6. Utilities
                 15.5.7. Retail and wholesale
                 15.5.8. Services & Consumers
                 15.5.9. Transport
          15.6. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
                 15.6.1. Small Enterprises 
                 15.6.2. Medium Enterprises
                 15.6.3. Large Enterprises
          15.7. Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Solution, 2016 - 2026
                 15.7.1. Customer Awareness
                          15.7.1.1. Customer data management platforms
                          15.7.1.2. Customer Analytics
                          15.7.1.3. Advertising & Marketing
                                     15.7.1.3.1. Email/ Campaign management
                                     15.7.1.3.2. Social Media Analytics
                                     15.7.1.3.3. SEO/ Web Analytics
                                     15.7.1.3.4. Targeted Marketing
                                     15.7.1.3.5. Content Marketing
                 15.7.2. Customer Engagement
                          15.7.2.1. Personalization/Content Targeting
                          15.7.2.2. Cross Selling/ Up selling
                          15.7.2.3. UI Design 
                 15.7.3. Purchase and relation
                          15.7.3.1. Loyalty Programs
                          15.7.3.2. Transactions/ Sales
                          15.7.3.3. Virtual Trials/ Displays
                 15.7.4. Support Services
                          15.7.4.1. Chatbot
                          15.7.4.2. Self-serve tools
                          15.7.4.3. Digital surveys
                          15.7.4.4. Case Management
          15.8.  Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) Forecast, by Country & Sub-region, 2016 - 2026
                 15.8.1. Brazil
                 15.8.2. Rest of South America

    16. Competition Landscape
          16.1. Market Player – Competition Matrix
          16.2. Market Share Analysis (%), by Company (2017)
          16.3. Company Profiles 
                 16.3.1. Accenture PLC
                          16.3.1.1. Business Overview
                          16.3.1.2. Business segment
                          16.3.1.3. Financial
                          16.3.1.4. Strategy
                 16.3.2. Capgemini SE
                          16.3.2.1. Overview
                          16.3.2.2. Financial 
                          16.3.2.3. Strategy
                 16.3.3. Cognizant
                          16.3.3.1. Overview
                          16.3.3.2. Financial
                          16.3.3.3. Strategy
                 16.3.4. IBM Corporation
                          16.3.4.1. Overview
                          16.3.4.2. Financial
                          16.3.4.3. Strategy
                 16.3.5. KOFAX INC.
                          16.3.5.1. Overview
                          16.3.5.2. Financial
                          16.3.5.3. Strategy
                 16.3.6. Liferay Inc. 
                          16.3.6.1. Overview
                          16.3.6.2. Financial
                          16.3.6.3. Strategy
                 16.3.7. MEGA International
                          16.3.7.1. Overview
                          16.3.7.2. Financial
                          16.3.7.3. Strategy
                 16.3.8. NCR Corporation
                          16.3.8.1. Overview
                          16.3.8.2. Financial
                          16.3.8.3. Strategy
                 16.3.9. Orange Business Services
                          16.3.9.1. Overview
                          16.3.9.2. Financial
                          16.3.9.3. Strategy
                 16.3.10. SAS Institute Inc.
                          16.3.10.1. Overview
                          16.3.10.2. Financial
                          16.3.10.3. Strategy
                 16.3.11. Tata Consultancy Services Limited
                          16.3.11.1. Overview
                          16.3.11.2. Financial
                          16.3.11.3. Strategy
                 16.3.12. Tieto Corporation
                          16.3.12.1. Overview
                          16.3.12.2. Financial
                          16.3.12.3. Strategy
                 16.3.13. Zendesk. Inc.
                          16.3.13.1. Overview
                          16.3.13.2. Financial
                          16.3.13.3. Strategy

    17. Key Takeaways

    List of Tables

    Table 1: North America ICT Spending (US$ Bn)
    Table 2: Europe ICT Spending (US$ Bn)
    Table 3: Asia Pacific ICT Spending (US$ Bn)
    Table 4: MEA ICT Spending (US$ Bn)
    Table 5: South America ICT Spending (US$ Bn)
    Table 6: Regulatory Framework
    Table 7: Regulatory Framework
    Table 8: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Business Type, 2016 - 2026
    Table 9: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Touch Points, 2016 - 2026
    Table 10: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Industry, 2016 - 2026
    Table 11: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
    Table 12: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 13: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 14: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 15: Global Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Region, 2016 - 2026
    Table 16: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Business Type, 2016 - 2026
    Table 17: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Touch Points, 2016 - 2026
    Table 18: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Industry, 2016 - 2026
    Table 19: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
    Table 20: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 21: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 22: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 23: North America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Country, 2016 - 2026
    Table 24: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Business Type, 2016 - 2026
    Table 25: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Touch Points, 2016 - 2026
    Table 26: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Industry, 2016 - 2026
    Table 27: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
    Table 28: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 29: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 30: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 31: Europe Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Country, 2016 - 2026
    Table 32: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Business Type, 2016 - 2026
    Table 33: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Touch Points, 2016 - 2026
    Table 34: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Industry, 2016 - 2026
    Table 35: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
    Table 36: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 37: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 38: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 39: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Country, 2016 - 2026
    Table 40: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Business Type, 2016 - 2026
    Table 41: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Touch Points, 2016 - 2026
    Table 42: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Industry, 2016 - 2026
    Table 43: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
    Table 44: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 45: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 46: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 47: MEA Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Country, 2016 - 2026
    Table 48: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Business Type, 2016 - 2026
    Table 49: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Touch Points, 2016 - 2026
    Table 50: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Industry, 2016 - 2026
    Table 51: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Size, 2016 - 2026
    Table 52: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 53: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 54: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Solutions, 2016 - 2026
    Table 55: South America Spending in Digital Customer Experience and Engagement Solutions Market Revenue (US$ Bn) Forecast, by Enterprise Country, 2016 - 2026

    List of Figures

    Figure 1: Spending in Digital Customer Experience and Engagement Solutions Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2018 – 2026
    Figure 2: Top Economies GDP Landscape
    Figure 3: Gross Domestic Product (GDP) per Capita; Analysis (1/2) (US$ Tn), By Major Countries, 2012-2017
    Figure 4: Global Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) and Historic Growth, 2012 – 2017
    Figure 5: Global Spending in Digital Customer Experience and Engagement Solutions Market Size (US$ Bn) and Forecast Growth, 2018 – 2016
    Figure 6: Global Market Opportunity Assessment, by Business Type
    Figure 7: Global Market Opportunity Assessment, by Touch Points
    Figure 8: North America Market Opportunity Assessment, by Industry
    Figure 9: North America Market Opportunity Assessment, by Enterprise Size
    Figure 10: Global Market Opportunity Assessment, by Solutions
    Figure 11: Global Market Opportunity Assessment, by Region
    Figure 12: Global Spending in Digital Customer Experience and Engagement Solutions Market Value Share (Value %), by Business Type, 2018 & 2026
    Figure 13: Global Spending in Digital Customer Experience and Engagement Solutions Market Value Share (Value %), by Touch Points, 2018 & 2026
    Figure 14: Global Spending in Digital Customer Experience and Engagement Solutions Market Value Share (Value %), by Industry, 2018 & 2026
    Figure 15: Global Spending in Digital Customer Experience and Engagement Solutions Market Value Share (Value %), by Enterprise Size, 2018 & 2026
    Figure 16: Global Spending in Digital Customer Experience and Engagement Solutions Market Value Share (Value %), by Solution, 2018 & 2026
    Figure 17: Global Spending in Digital Customer Experience and Engagement Solutions Market Value Share (Value %), by Region, 2018 & 2026
    Figure 18: North America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Business Type, 2018 and 2026
    Figure 19: North America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Touch Points, 2018 and 2026
    Figure 20: North America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Industry, 2018 and 2026
    Figure 21: North America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Enterprise Size, 2018 and 2026
    Figure 22: North America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Solution, 2018 and 2026
    Figure 23: North America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Country, 2018 and 2026
    Figure 24: Europe Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Business Type, 2018 and 2026
    Figure 25: Europe Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Touch Points, 2018 and 2026
    Figure 26: Europe Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Industry, 2018 and 2026
    Figure 27: Europe Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Enterprise Size, 2018 and 2026
    Figure 28: Europe Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Solution, 2018 and 2026
    Figure 29: Europe Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Country, 2018 and 2026
    Figure 30: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Business Type, 2018 and 2026
    Figure 31: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Touch Points, 2018 and 2026
    Figure 32: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Industry, 2018 and 2026
    Figure 33: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Enterprise Size, 2018 and 2026
    Figure 34: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Solution, 2018 and 2026
    Figure 35: Asia Pacific Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Country, 2018 and 2026
    Figure 36: MEA Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Business Type, 2018 and 2026
    Figure 37: MEA Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Touch Points, 2018 and 2026
    Figure 38: MEA Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Industry, 2018 and 2026
    Figure 39: MEA Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Enterprise Size, 2018 and 2026
    Figure 40: MEA Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Solution, 2018 and 2026
    Figure 41: MEA Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Country, 2018 and 2026
    Figure 42: South America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Business Type, 2018 and 2026
    Figure 43: South America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Touch Points, 2018 and 2026
    Figure 44: South America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Industry, 2018 and 2026
    Figure 45: South America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Enterprise Size, 2018 and 2026
    Figure 46: South America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Solution, 2018 and 2026
    Figure 47: South America Spending in Digital Customer Experience and Engagement Solutions Market Share Analysis, by Country, 2018 and 2026
    Figure 48: Accenture PLC Breakdown of Net Revenue, by Region, 2018
    Figure 49: Accenture PLC Revenue (US$ Bn) & Y-o-Y Growth (%), 2016–2018
    Figure 50: CapgeminiBreakdown of Net Revenue, by Region, 2017
    Figure 51: CapgeminiRevenue (US$ Bn) & Y-o-Y Growth (%), 2015–2017
    Figure 52: IBM Corporation Breakdown of Net Revenue, by Region, 2017
    Figure 53: IBM Corporation Revenue (US$ Bn) & Y-o-Y Growth (%), 2015–2017
    Figure 54: Tata Consultancy Services Limited Breakdown of Net Revenue, by Region, 2018
    Figure 55: Tata Consultancy Services Limited Revenue (US$ Bn) & Y-o-Y Growth (%), 2016–2018
    Figure 56: Zendesk, Inc. Breakdown of Net Revenue, by Region, 2018
    Figure 57: Zendesk, Inc. Revenue (US$ Bn) & Y-o-Y Growth (%), 2016–2018
    Figure 58: Cognizant Breakdown of Net Revenue, by Region, 2017
    Figure 59: Cognizant Revenue (US$ Bn) & Y-o-Y Growth (%), 2015–2017
    Figure 60: SAS Institute Inc. Breakdown of Net Revenue, by Region, 2018
    Figure 61: SAS Institute Inc. Revenue (US$ Bn) & Y-o-Y Growth (%), 2015–2017
    Figure 62: Orange Business Services Breakdown of Net Revenue, by Region, 2017
    Figure 63: Orange Business Services Revenue (US$ Bn) & Y-o-Y Growth (%), 2015–2017
    Figure 64: Tieto Corporation Breakdown of Net Sales, By Country 2018
    Figure 65: Tieto Corporation Revenue (US$ Bn) & Y-o-Y Growth (%), 2016–2018
    Figure 66: NCR Corporation Breakdown of Net Sales, By Geography, 2017
    Figure 67: NCR Corporation Revenue (US$ Bn) & Y-o-Y Growth (%),  2015–2017

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