Published On: Jan 15, 2018

Cultural influences and personal care needs of consumers continue to shape up the global cosmetics landscape, wherein majority of consumers are seeking solutions to get best skin care treatment at utmost convenience. Consumers from different cultures are preferring to use products that facilitate skin care treatments such as a tanning. Likewise, companies are also actively capitalizing on this trend by offering products that can providing naturally tanned treatment to the skin despite the indoor use. Beiersdorf Aktiengesellschaft, L'Oréal S.A., Avon Products, Inc., Johnson & Johnson Services, Inc., Shiseido Co., Ltd., Kao Corporation, The Estee Lauder Companies Inc., The Procter & Gamble Company, Christian Dior SE., and Unilever PLC are recognized as the leaders in the global production of self tanning products. These companies will continue to deliver new and improved range on self tanning products in the foreseeable future.

According to Transparency Market Research’s recently published report, these companies are poised to instrument the global expansion of the self tanning products market. By the end of 2026, the demand for self tanning products is expected to have gained steady traction, amassing global revenues worth nearly US$ 5.5 Bn. The report further reveals that the global self tanning products market will expand steadily at a CAGR of 5.3% during the forecast period, 2017-2026.

self tanning products market

 

Key Factors Driving the Demand for Self Tanning Products

While the personal needs are slated to drive the demand for self tanning products to a considerable extent, majority of companies are expecting a growing inclination of consumers towards the luxury cosmetic products segment. By using distinct colors, influential odors, and harmless ingredients, companies are expected to manufacture self tanning products that capture the consumer preferences effectively. Moreover, the demand for self tanning products is pegged to be bolstered by growing discomfort faced by people during outdoor tanning sessions and at the hands of professional tanning services. In addition, scientific studies have revealed the role of self tanning products in controlling the incidence of non-melanoma skin cancer, which is generally caused by excessive exposure to UV radiation – a common condition acquired during natural tanning process.

Europe’s Self Tanning products Market to Expand Robustly

The report has further revealed that Europe will register highest demand for self tanning products. Higher inclination of European consumers towards DIY approach will drive the sales of self tanning products in the region. By the end of 2026, the self tanning products market in Europe will be worth over US$ 2.8 Bn. The report also expects North America to be at the forefront of global self tanning products market expansion through 2026.

Additional findings from the report include:

  • In 2017 and beyond, creams and lotions will represent top-selling products in the global self tanning products market
  • Through 2026, female use of self tanning products will be considerably high than the male use
  • Over the forecast period, online sales of self tanning products will register fastest revenue growth
  • Modern trade outlets will represent the largest sales channel in the global self tanning products market throughout the forecast period
  • By 2026-end, more than two-third of self tanning products being sold in the global market will be sourced from conventional methods


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