Published: Nov, 2019

Global Retail Analytics Market: Overview

According to a new market report pertaining to the global retail analytics market published by Transparency Market Research, the global retail analytics market is projected to reach a value of ~US$ 24 Bn by 2027. The retail analytics market is projected to expand at a CAGR of ~19% from 2019 to 2027. Expansion of the market can be attributed to the rising emphasis on better customer experience. Asia Pacific is anticipated to dominate the global retail analytics market, and expand at a CAGR of ~24% during the forecast period. In terms of revenue share, the retail analytics market is dominated by North America, followed by Europe. The store operation analytics (merchandise analytics) segment of the global retail analytics market was valued at ~US$ 3 Bn in 2018. The segment is expected to create an incremental opportunity of ~US$ 2 Bn in terms of revenue from 2019 to 2027, expanding at a CAGR of ~19% during the forecast period.

Increasing Adoption of Digitalization and Demand for Better Customer Experience to Boost Retail Analytics Market

The increasing use of personal devices (smartphones, tablets, and laptops) has enabled retail analytics companies collect large amount of customer data from these devices, and gain more insights about customer behavior, purchasing decisions, and buying preferences. This is estimated to help companies make better business decisions and reduce operational costs. Consequently, it is projected to offer a significant opportunity to the retail analytics market in the near future.

Increasing competition in the retail industry has offered customers numerous options. This makes it difficult for retail vendors to increase the customer lifetime value. However, retailers can analyze customer data, and anticipate customer needs and demands with the help retail analytics. This is estimated to help them target the right customer and retain loyal customers. Additionally, it can analyze the buying pattern of customers and attract new customers through lucrative offers.

Retail Analytics Market: Regional Outlook

In terms of region, the global retail analytics market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific is expected to dominate the global retail analytics market during the forecast period. The retail analytics market in Asia Pacific is expected to expand, with Singapore and India being major markets in the region.

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The report provides in-depth segment analysis of the global retail analytics market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries that hold growth opportunities or account for significant shares has also been included as part of the geographic analysis for the retail analytics market.

The research study includes the profiles of leading companies operating in the global retail analytics market. Key players profiled in the report include Microsoft Corporation, IBM Corporation, Oracle Corporation, SAP SE, Inc, and SAS Institute, Inc.

Global Retail Analytics Market: Segmentation

The global retail analytics market has been segmented based on component, deployment model, application, and region.

Retail Analytics Market by Component

  • Software
  • Services
    • Professional
    • Software as a Service (SaaS)

Retail Analytics Market by Deployment Model

  • On-premise
  • Cloud-based

Retail Analytics Market by Application

  • Store Operation Analytics (Merchandise Analytics)
    • Sales & Marketing Analysis
    • Performance & Yield Analysis
    • Pricing Analysis
    • Inventory Analysis
    • Financial Analysis
    • Supply Chain Analysis
  • Customer Analytics
    • Order & Fulfilment Management       
    • Cluster Planning & Transportation Management
    • Buying Pattern Analysis (RFM)
    • CRM Analysis (Social Media, Feedback)

Retail Analytics Market by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Rest of Middle East & Africa

About Us

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR syndicated research report covers a different sector - such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports thrive to provide clients to serve their overall research requirement.

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