Published: Oct, 2018

According to the report of Transparency Market Research, the global probiotics market has competitive vendor landscape. Some of the key players operating in the probiotics market are Chr. Hansen Holding A/S, Probi AB, BioGaia AB, DowDuPont Inc., and Nestlé S.A. These players are increasingly trying to improve their distribution channel through online sales in order to improve their reach to customer. Additionally, these players are taking some initiatives to improve awareness about the benefits of consuming probiotics especially in developing countries in order to boost sale of probiotics supplements.     

According to report by TMR, the global probiotics market was estimated to value at US$6,762.2 mn in the year 2018 and is projected to expand with a CAGR of 8.3% during the estimated period to attain valuation of US$12,753.4 mn by the end of forecast period. Based on the packaging type, the containers segment is dominating the global market probiotics and expected to account for the 24.7% of shares in the overall market in 2018. However, the bottle segment is expected to expand with a CAGR of 8.7% over the forecast period. Based on region, North America is dominating the global probiotics market followed by Europe. Both the regions are likely to account for share of 79.9% in the overall market collectively by the end of 2026.

Probiotics market

Growing Awareness about Consumption of Probiotics to Fuel Growth of Market

Consumption of antibiotics is growing due to growing per capita income and on the back of increasing healthcare expenditure. The growing disposable income of the low and mid-earning population mainly in under-developed and developing countries is boosting antibiotic consumption in these countries. Additionally, the rising awareness about the benefits of probiotics to overcome the side-effects caused due to consumption of anti-biotic is fuelling growth of the global probiotics market. Excessive application of antibiotics which results in imbalance of microbiota, and reduces the bacterial diversity. In order to repair this imbalance, consumption of probiotics is growing which in turn is propelling growth of the global probiotics market.

Additionally, the consumption of antibiotics has witnessed higher especially in BRICS countries from last some years; some antibiotics are available and prescribed over the counter in these countries. Some of the probiotic supplement manufacturers have adopted a target-oriented approach in these countries. These factors are collectively supporting to rise in the demand for probiotic supplements globally.

Proliferation of e-Commerce Business to Offer Lucrative Opportunities

Despite these factors, high initial investment coupled with higher investment in the expansion of market is limiting growth of the probiotics market. Nonetheless, many manufacturers and retailers are focusing on the improvement of online distribution options through their websites and other widespread e-Commerce websites. Through this, consumers are inclining towards purchasing such products online owing to the available discounts on these products offered by e-retailers. These factors are creating lucrative opportunities for key players operating in the market.

This information is based on the new report by TMR, titled “Probiotics Market (Packaging Type - Blisters, Bottles, Containers, Sachets, Stick Packs, Droppers, Others; Form - Dry, Liquid; Distribution Channel - Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online Sales) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026”

The global probiotics market has been segmented as presented:

By Packaging Type:

  • Blisters
  • Bottles
  • Containers
  • Sachets
  • Stick Packs
  • Droppers
  • Others 

By Form:

  • Dry
  • Liquid

By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Pharmacies/Drugstores
  • Specialty Stores
  • Online Sales

By Geography:

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • Australia
    • India
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • Rest of Middle East & Africa

About Us

Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.

Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through ad hoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.

TMR believes that unison of solutions for clients-specific problems with right methodology of research is the key to help enterprises reach right decision.


90 State Street, Suite 700

Albany, NY 12207

Tel: +1-518-618-1030

USA - Canada Toll Free: 866-552-3453