Published: Jun, 2018
The global organic yogurt market mainly depicts the presence of a highly fragmented and competitive vendor landscape, says Transparency Market Research on the basis of a newly published report. Such intense competition mainly exists due to innumerable players operating in this sector. The market is expected to depict an intensifying competition during forthcoming years owing to the entry of new players on a regular basis. Most companies are trying to outshine their rivals by implementing prominent strategies such as participation in, joint ventures, partnerships, and mergers and acquisitions, to enhance their overall presence.
Bringing about extensive product innovations for overall development also is another prime strategy implemented by many businesses working in the global organic yogurt market. Stonyfield Farm, Inc., Ben & Jerry's Homemade Inc., BJ's Wholesale Club, Whole Foods Market Inc., Aurora Organic Dairy, Horizon Organic Holding Corp., Kroger Co., Purity Foods, Inc., Safeway Inc., Wallaby Yogurt Company, and Inc., are key players operating in this market.
The organic yogurt market is expected to reach a valuation of US$15.5 bn by the end of the forecast period in 2022. This growth is expected to occur at a stellar CAGR of 13.1% from 2017 to 2022.
Rising Awareness about Organic Food Benefits Drives Market
The high nutritional content of organic foods has made many consumers prefer buying organic yogurt compared to the synthetically processed varieties, consequently boosting the global organic yogurt market’s growth. Many consumers think of organic yogurt as a super-food, which of course works in favor of the market’s growth. An extensive rise in awareness about the health benefits of organic products among the masses is also propelling the market to grow at an impressive pace.
Changing lifestyles have given rise to the generation of fitness freaks, who also take care of their diet along with regular exercising and other outdoor activities. Making organic foods a part of daily diets is occurring on a frequent basis among consumers, consequently driving the global organic yoghurt market. Users are paying high attention to read the nutritional ingredients that are depicted on labels stuck on most products. This is one of most significant factors that is expected to drive the global organic yogurt market in the near future.
Volatility in Raw Material Availability and Costs Hinders Growth
However, volatility in costs and availability of organic products has been notably restraining the global organic yogurt market in recent times. Fluctuation in production capacity of organic products might disturb the demand and supply rates, thus posing as a key challenge to the market’s growth. Briskly increasing junk food consumption had caused negligence in various communities to stay health and fit. This has ultimately led towards less consumption of protein-rich, healthy foods, thereby restraining the organic yogurt market up to a certain extent. Nevertheless, numerous manufacturers are coming up with less costly products, which is expected to nullify the effects of restraints affecting the market in the near future.
This review is based on the research report by Transparency Market Research titled, “Organic Yogurt Market (Product Type - Plain Yogurt, Flavored Yogurt; Distribution Channel - Specialty Stores, Modern Trade, Convenience Stores, Traditional Grocery Stores, Online Store, Other Distribution Channel; Form Type - Spoonable Yogurt, Drinkable Yogurt) - Global Industry Analysis, Share, Size, Growth, Trends and Forecast 2017 – 2022.”
- Changing lifestyles have given rise to the generation of fitness freaks, who also take care of their diet along with regular exercising and other outdoor activities.
- Bringing about extensive product innovations for overall development is a prime strategy implemented by many businesses working in the global organic yoghurt market.
Key segments of the organic yogurt market:
- Plain Yogurt
- Flavored Yogurt
By Distribution Channel:
- Specialty Stores
- Modern Trade
- Convenience Stores
- Traditional Grocery Stores
- Online Store
- Others Distribution Channels
By Form Type
- Spoonable Yogurt
- Drinkable Yogurt
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