The global kefir market is led by players such as Hain Celestial, E.l. Du Pont de Nemours and Company, Nestle S.A., Archer Daniels Midland, Kerry Group, Danlac Canada Inc., Lifeway Foods Inc., Groupe Danone, Koninklijke DSM N.V., and Groupe Danone. Players within the market are adopting product innovation as their key strategy. Players are also participating in mergers and acquisitions to expand their market and cater to their customers worldwide. Some companies are striving to popularize kefir so as to fuel their demand. Introducing different flavors will also be another strategy, states Transparency Market Research (TMR).
As per the report by TMR, the global kelfir market will rise from US$1,300 mn in 2016 to US$2154.9 mn by 2025, exhibiting a 5.9% from 2017 to 2025. On the basis of geography, Europe accounted for 50% of the market in 2016, with the U.K. leading in terms of contribution, trailed by Germany. On the basis of flavor, the regular kefir segment is leading. By type, the market will be led by organic kefir on account of their health benefits. However, the frozen kefir segment will expand at a rapid pace.
High Demand from Lactose Intolerant People to Drive Kefir Market
The global kefir market is witnessing a high demand on account of the health benefits associated with kefir. Kefir is also fermented probiotic drink and is loaded with vital nutrients. Kefir is highly demanded by diet conscious consumers and is recommended for fitness regimes. Obese people and patients suffering from gastric consume kefir so as to improve their metabolism and for smoothening the bowel movement. Kefir is also said to be beneficial for improving lactose intolerance and is similar to yogurt, containing bacteria, helping in lactose digestion. Kefir destroys bacterial cells in the intestinal tract and release enzymes for digesting lactose, benefitting those who are lactose intolerant. Many consumers are seeking protein alternatives. This will auger the growth of the kefir market.
Mental Block Regarding Consumption of Kefir to Hamper Growth of Market
Lack of adequate awareness about the health benefits of kefir is expected to restrict the growth of the market. Despite knowing that kefir is harmless, the mental block regarding the consumption of kefir will hamper the growth of the market. The cost of production is also high and this will be another reason why consumers do not buy kefir. The cost of raw material, machinery, and plant space will also hinder the growth of the market.
The review presented is based on the findings of a report by Transparency Market Research, titled “Kefir Market (Type - Frozen Kefir, Organic Kefir, Low Fat Content Kefir, and Greek Kefir; Flavor - Regular and Flavored; Application - Dietary Supplement, Sauces & Dips, Drinks and Smoothies, and Pharmaceuticals) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017 - 2025.”
The global kefir market is segmented as follows:
Global Kefir Market, by Type
- Frozen Kefir
- Organic Kefir
- Low Fat Content Kefir
- Greek Kefir
Global Kefir Market, by Flavor
Global Kefir Market, by Application
- Dietary Supplements
- Sauces and Dips
- Drinks and Smoothies
Global Kefir Market, by Geography:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of APAC
- Middle East and Africa
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
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