Published: Aug, 2018
Savvy companies operating in the global kefir market are banking upon both organic and inorganic routes to grow their market shares. Hence, they can be seen investing considerably in research and development of better products. They are also seen scouting for opportunities for strategic mergers and acquisitions.
Successfully leveraging such strategies, companies that have come to hold dominant positions in the global kefir market are Hain Celestial, Nestle, Lifeway Foods Inc., Kerry Group, Danlac Canada Inc., Archer Daniels Midland, and E.l. Du Pont de Nemours and Company.
Transparency Market Research, in one of its reports, projects the global kefir market to rise at a steady 5.9% CAGR from 2017 to 2025. At this pace, the report estimates the market’s valuation to reach US$2.154 bn by the end of 2025. It valued the global kefir market at US$1.3 bn in 2016.
Kefir available in the market are either regular or flavored. Between the two, the regular variety is seeing greater demand and hence is raking up greater revenue in the market. From a geographical standpoint, Europe holds a leading share in the global kefir market. It is mainly powered by Germany and Europe, which are major revenue grossers. High awareness about the health benefits of the product, which is essentially a fermented milk drink, has served to boost the sales in the market in the region. The Europe region held over half the market share in 2016.
Kefir’s Ability to Boost Immunity, Bone Strength, and Digestion Leads to its Sales
Mainly fuelling the global kefir market is the rising knowledge about the good effects of the product on one’s health. Kefir is gotten by lightly fermenting milk with kefir grains, naturally available as a combination of bacteria and yeast in a symbiotic association. It is a novel cultured dairy product and is considered to one of the best probiotic-rich foods on the planet. With a rising number of people increasingly conscious about consuming healthy foods, the global kefir market is expected to receive a major boost.
Elaborates the lead analyst of the TMR report, “Kefir boosts immunity, bone strength, supports digestion by tackling irritable bowel syndrome, and is even effective against cancer and allergies.” The global kefir market is also getting boosted owing the ability of the product to alleviate lactose intolerance problem.
Reluctance among Lactose Intolerant People with Limited Awareness about Kefir’s Benefits Hampers Sales
In spite of more and more people learning about the wonder food, the kefir market worldwide is still to reach its full potential owing lactose intolerant people being reluctant to consume it. This is because of the proper knowledge about the benefits of the product.
Organic Kefir to Drive Market Growth Majorly
A noticeable trend in the global kefir market is the rising popularity of organic kefir owing to an increasing number of people preferring naturally produced food and food products that do not use any chemical additives. Another noticeable trend in the kefir market is savvy players turning their gaze to the under-tapped developing markets in Asia Pacific to grow sales.
This review is based on the findings of a TMR report, titled, “Kefir Market (Type - Frozen Kefir, Organic Kefir, Low Fat Content Kefir, and Greek Kefir; Flavor - Regular and Flavored; Application - Dietary Supplement, Sauces & Dips, Drinks and Smoothies, and Pharmaceuticals) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017–2025.”
The report segments the Global Kefir Market into the following:
Global Kefir Market, by Type
- Frozen Kefir
- Organic Kefir
- Low Fat Content Kefir
- Greek Kefir
Global Kefir Market, by Flavor
Global Kefir Market, by Application
- Dietary Supplements
- Sauces and Dips
- Drinks and Smoothies
Global Kefir Market, by Geography:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of APAC
- Middle East and Africa
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
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