The competitive landscape of the market for water purifiers in India features a largely consolidated nature, with the two leading companies, namely Kent Ro system Ltd. And Eureka Forbes, collectively accounting for a 65% of the overall market in 2015, observes Transparency Market Research (TMR) in a recent report. In the next few years, the market is expected to witness the entry of a number of small and large players as the emerging economy witnesses a rapid rise in urban population, increasing disposable incomes, and shrinking sources of fresh water.
Promise of exceptional after-sales services and introduction of products that are affordable for the large base of middle and lower middle-class population in the country are some of the most popular strategies adopted by companies in the India water purifiers market. With the rise in number of vendors, the level of competition in the India market for water purifiers is expected to become stiffer in the near future.
Transparency Market Research estimates that the water purifier market in India will exhibit a remarkable 15.4% CAGR over the period between 2016 and 2024, rising from a valuation of US$1.1 bn in 2015 to US$4.1 bn by 2024.
Promise of Maximum Purification Makes Reverse Osmosis Purifier Technology Most Preferred in India Water Purifier Market
The various water purifier technologies available in the India market include sediment purifier, gravity purifier, water softener, ultraviolet (UV) purifier, and reverse osmosis (RO) purifier. Of these, the segments of RO and UV purifying technologies are expected to witness a spike in demand as consumers become aware of their excellent water purification capabilities. The segment of RO purifier technology is expected to exhibit an 18.2% CAGR over the forecast period.
For the study, the key end users of water purifiers in India have been segmented into household, commercial, and industrial users. Of these, the segments of household and commercial users are expected to lead to the most promising demand for water purifiers over the report’s forecast period. The segment of household users for water purifiers is expected to register a 15.5% CAGR over the forecast period. The rising demand for affordable and clean potable water in Indian households is expected to be the key factor behind this projected trend.
Public Awareness Campaigns to Drive Growth of India Water Purifier Market
The key factor driving the market for water purifiers in India is the rising level of consumer awareness regarding the presence of harmful pathogens and impurities in the water supplied to households. The potential of such impurities in triggering several water-borne diseases is compelling the Indian population to install water purifiers in household as well as commercial setups.
The government is actively involved in campaigns aimed at raising consumer awareness in this regard. This increased level of awareness has significantly boosted the demand for water purifiers in the country and is expected to remain a key driving force of the India water purifiers market.
Lack of Large-scale Education Pertaining to Benefits of Clean Water Continue to Hold Back India Water Purifier Market
Despite increasing efforts undertaken to educate the masses, a vast share of India’s population still remains unaware about the harms that the consumption of impure water can cause to the health and well-being of living organisms. The rate of awareness in this area is considerably low especially in rural areas of the country. Moreover, the high costs of most water purifiers make it difficult for companies to target the lower-middle population. These factors are expected to restrain the overall growth prospects of the India market for water purifiers in the next few years.
This review of the market is based on a recent report published by Transparency Market Research, titled “Water Purifier Market (Technology - Gravity Purifier, Ro Purifier, UV Purifier, Sediment Purifier and Water Softener; End User - Industrial, Commercial, Household; Accessories - Faucet Mount, Water Dispenser Pitcher Filter, Shower Filter, and Under Sink Filter) - India Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016-2024.”
For the study, the market has been segmented as follows:
- Gravity Purifier
- RO Purifier
- UV Purifier
- Sediment Purifier
- Water Softener
- Faucet Mount
- Water Dispenser
- Pitcher Filter
- Shower Filter
- Under Sink Filter
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