Building Green Data Centers in Cold Geographies Using Renewable Energy Source for Power to Emerge as Opportunity, reports TMR

The global green data center market is moderately consolidated with top three players acquiring a major chunk of the market share. These players are Cisco Systems Inc., Ericsson, and Fujitsu Ltd. Key players in the market are using green tools and technologies and focusing on their core businesses to produce next-generation data centers that are highly energy efficient. Further, players such as APC (Schneider Electric) have programs that focus on reducing power consumption in data centers, states a new report by Transparency Market Research (TMR). A key strategy among prominent players in this market is the collaboration with business partners to build green data centers, finds a new report, added to the database of Transparency Market Research. Research and developmental activities have helped the companies build innovations that enhance energy efficiency in IT equipment and facilities. 

According to the report, the global green data center market is expected to be worth US$221.49 bn by 2022. By PUE standard, the greater than 2 segment will remain the dominant segment through 2022. The segment is projected to account for 81.5% of the market in 2022. On the basis of component the air conditioning segment led in the past and will continue to do so, accounting for 42.3% of the market by 2022. By ownership, the internal segment will remain in the leading position, and account for 62.6% by 2022. In terms of regional segment, North America is currently leading and will be worth US$72.43 bn in 2022.

Need to Reduce Energy Consumption to Drive Green Data Center Market 

"The rise in the amount of data being produced is driving the growth of data centers globally," says a TMR analyst. These data centers by design consume large amounts of electricity for cooling, IT equipment, lighting, and other uses. This has driven enterprises across the globe to adopt green data center technologies and reduce the consumption of energy and also carbon emissions 

Due to the rapid advancements in variable frequency drive technology, compressed air can be controlled using variable-speed air compressors. This will help the market for variable-speed green data centers to grow, led by the positive impacts of the decreasing costs and improving the efficiency of compressed air controlling systems. 

Lack of Expertise and High Capital Investment to Hamper Growth of Market3 

Medium and small-sized enterprises have data storage needs similar to large companies, but since they lack the budgets to build their own data center infrastructure. This is hampering the growth of the market. Additionally, the energy-efficient green technology takes longer time for return on investment, which is deterring companies from investing on these data centers, states a TMR analyst. Furthermore, the high cost associated with the maintenance of data centers is also hampering the adoption of green data centers. A lack of expertise in operating the green data centers is another factor restraining the growth of the market. Enterprises need skilled people to upgrade their conventional data centers to green data centers. 

Use of Renewable Energy to Power Data Centers to Emerge As Opportunity 

Companies such as Apple, Facebook, and Google are making use of renewable electricity to power their data centers so as to have the lowest possible environmental impact. Countries with extremely low temperatures such as Sweden, Ireland, Iceland, and Norway are gaining popularity for building data centers that make use of hydropower for their source of electricity. These countries have an abundance of low-cost renewable geothermal and hydroelectric energy, which make these countries suitable for data center operations. Thus, more companies are considering investing in their data centers in such cold climates to reduce cost and take advantage of the location. 

This information is based on the findings of a report published by Transparency Market Research titled “Green Data Center Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2022.” 

The global green data center market is segmented as follows: 

PUE Standard:

  • PUE 1 to 1.5
  • PUE 1.5 to 2
  • PUE Greater than 2 


  • Air Conditioning
  • Power Backup
  • Storage & Servers
  • Network
  • Security Appliances 


  • External
    • Co-location
    • Dedicated Hosting
  • Internal
    • Healthcare
    • IT
    • Telecommunication
    • BFSI
    • Government
    • Energy &Utility
    • Transportation & Logistics
    • Other (Retail, etc.) 


  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • NORDIC Countries
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • South Asia
    • Australasia(Australia, New Zealand and Guinea)
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America

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