Owing to the fragmented nature of the global web content filtering market, the competition among the players in the market is relatively moderate, states Transparency Market Research (TMR) in a research report. The top three players operating in the global web content filtering market – Websense, Blue Coat, and McAfee – accounted for a combined share of 71.9% in 2012. The leading companies are engaging in mergers and acquisitions to strengthen their product portfolio and expand their business operations. For instance, recently McAfee Inc. entered into a strategic alliance with Crossbeam Systems Inc. to provide secured networks to its consumers by combining the next-generation firewall with Crossbeam’s secured network platform.
The present players in the industry are competing among themselves on the basis of after-sales technical support and innovative solutions and approaches. The degree of competition in the global web content filtering market is expected to intensify owing to the rising number of solution providers across the globe.
The global web content filtering market is expected to witness promising growth over the coming years, reaching a valuation of US$2.5 bn by the end of 2019.
Deployment of Web Content Filtering in Business Organizations to Add to Market Revenue
Business organizations emerged as the key end user in 2012 and the segment is projected to retain a dominant position until 2019, with a share of 33.7% that year. According to a TMR analyst, “The adoption of web content filtering in business organizations has significantly increased over the last couple of years. This implementation has taken place as unrestricted internet browsing allows employees to spend time on social networking sites, personal browsing, and entertainment sites among others, resulting in decreased workplace productivity.”
As a result of this, business organizations have deployed web content filtering solutions to prevent such non-work related activities. Moreover, there is always a threat of malware from such sites, thus risking valuable and confidential data in the computer systems of organizations.
In terms of technique, URL filtering dominated the market and is estimated to maintain its dominance until 2019. This is a significantly prominent technique that enables website categorization and allows or blocks access to them. URL filtering is a very scalable technique and can be flexibly deployed according to needs. Geographically, North America is expected to surge ahead of all the other regions by the end of 2019 with a share of approximately 34.7% in the same year. The growth of the web content filtering market in North America can be attributed to regulations and legislations enforced by governments in the region to combat problems related to offensive and obscene web content.
Government Regulation to Play Significant Role in Web Content Surveillance
Owing to the rising cases of pornography, data vandalism, and data alteration across the world, governments have become increasingly alert. In order to address these issues, governments of several countries have imposed strict regulations and legislations to keep a check on activities across the internet forum, prevent data theft, and enhance data security. The implementation of privacy laws is further expected to bode well for the market growth. Moreover, it has been reported that 60% of the total number of employees in any organization waste around 1.7 hours out of the generic nine hours work routine on personal web surfing. As a result of this, schools, business organizations, and other institutions have resorted to the use of web content filtering to keep a check on personal browsing.
This review is based on a Transparency Market Research report titled, “Web Content Filtering Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013–2019.”
Web Content Filtering Market, by Technique
- IP Filtering
- URL Filtering
- Keyword Filtering
- File Type Filtering
- Others (Profile, Image, Link Filtering)
Web Content Filtering Market, by End-use
- Business Organizations
- Government Agencies
- Schools and Institutions
- Others (Home computers, Mobile phones)
Web Content Filtering Market, by Geography:
- North America
- Asia Pacific
- Rest of the World (Latin America, Middle East and Africa)
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