The global test automation market is led by players such as Hewlett-Packard, IBMCorporation, and Capgemini S.A., as per Transparency Market Research (TMR). These players mainly target on the integration of numerous automation testing offerings under one umbrella for gaining a competitive edge in this market. In addition, these players have also focused on improving their present test automation offering for strengthening their presence in the market.
The global test automation market stood at US$12.91 bn in 2015 and is predicted to touch US$85.84 bn by 2024 end. In terms of type, functional testing was the leading segment in the test automation market and constituted a share of 23.2% in the market, in terms of revenue in 2015. This is due to the consistent development of agile development practices and the increasing investments in outsourced resources. On the other hand, the segment of security testing is poised to be the most swiftly developing segment and is expected to rise at a whopping 27.8% CAGR between 2015 and 2024. This is owing to the increasing connectivity of information systems and data as well as the rising trend of Internet of Things (IoT) and cloud computing. In addition, the growing utilization of Software as a Service (SaaS) model and swift mobile applications’ deployment on cloud will also boost the development of the security testing segment.
Increasing Investments for Upgrading Existing Testing Tools to Fuel North America Test Automation Market
Geographically, North America held the most dominant share of 44% in the market in 2014. This region is predicted to touch US$29.78 bn by 2024, rising at a remarkable 20.3% CAGR between 2015 and 2024. This is owing to the fact that this region has come up to be quite promising for numerous companies because of rising traction of QA with companies dominant in North America. In addition, the growing investments for upgrading the already present testing tools in this region will also provide impetus to the development of the test automation market here. In North America, the segment of functional testing emerged as the most dominant segment in 2015. On the other hand, the Asia Pacific test automation market is also predicted to grow at a swift pace rising at the highest growth rate in the coming years. This is owing to the huge automation levels and the matured IT infrastructure within this region.
“The global test automation market is driven by the increasing trend of digital transformation”, says a TMR analyst. This has pushed the recognition of QA and software testing across numerous enterprises. Hence, the increasing IT spending will positively impact the development of the market. In addition, the development in mobile applications will also bode well for the development of this market. On the other hand, the increasing investments in test environments have come up as key bottlenecks in the global test automation market. In addition, the rising demand for specialized testing skills may also come up as a roadblock in the development of the global test automation market.
Introduction of Cloud-based Testing to Present Lucrative Prospects in Market
Nonetheless, as more cloud platform solutions are being introduced in the market, so organizations are constantly on the lookout to migrate their already in use complicated application to cloud. This is because of the prime advantages related to cloud-based computing such as usage-based pricing, faster time-to-market, low infrastructure and support costs, and huge scalability. Thus, the emergence of cloud-based testing presents huge opportunity in the global test automation market, states a TMR analyst.
This information is based on the findings of a report published by Transparency Market Research titled, “Test Automation Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.”
The market is segmented as follows:
Test Automaton Market, by Test Type
- Functional Testing
- Configuration Testing
- Web Services Testing
- Acceptance Testing
- Compatibility Testing
- Integration Testing
- Load Testing
- Security Testing
- Mobile Testing
- Migration Testing
- Platform Testing
- Usability Testing
- Network Testing
- QA Process Design
Test Automation Market, by Geography
- North America
- Asia Pacific
- Latin America
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