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Global Frozen Pizza Market: North America to Reflect High Market Growth during 2017 - 2026, Observes TMR

Posted on Dec 11, 2017

Frozen food products including pizza are witnessing increasing demand than the conventional pizza due to increasing awareness among the consumer for frozen food products. Moreover, the hectic lifestyle of the working population has resulted in the increased demand for instant and convenient food products among the working population. These factors are considered as the major driving force for global frozen pizza market. Changing customer preference in terms of ingredients and toppings is also resulting in the discovery of new and interesting ingredients that can keep customers engaged while boosting the appeal. However, increasing health consciousness among the customers can hamper the market growth. Moreover, frozen pizza producers are also facing competition from the providers of fresh pizza.

Additionally, increasing focus on natural ingredients in frozen pizza and pizza free from preservatives are also resulting in the growing demand. Although, traditional toppings are best sellers, oriental and Mexican toppings are also becoming common in frozen pizza market. Frozen pizza makers are also looking forward to high-tech blend of ingredients in order to make more extensible and softer dough without becoming excessively weak or sticky.  

Nestle S.A., General Mills, McCain Foods Ltd., Daiya Foods Inc., Dr. Oetker GmbH, Connies Pizza, Atkins Nutritionals, Inc., Conagra Brands, Inc., California Pizza Kitchen, FRoSTA AG, and H.J. Heinz., are some of the leading companies operating in the global frozen pizza market.

frozen pizza market

Global Frozen Pizza Market to Witness Strong Growth during the Forecast Period 2017 and 2026

The research report on the global frozen pizza market by Transparency Market Research (TMR), anticipates strong growth in the market. The market is estimated to increase to 6.5% CAGR, reaching US$ 25,971.1 million revenue towards the end of 2026.

The global frozen pizza market is categorized into toppings, product type, distribution channel, size, and region. Based on the product type, the market includes thick crust thin crust, stuffed pizza, and other types. Among these products, thin crust frozen pizza is expected to witness healthy growth. Based on the toppings, the segment consists fruits & vegetables, meat, cheese, and others. Meat is expected to be among the highly preferred toppings.

By size, the market segment includes large, small, and medium. The medium size of the frozen pizza is expected to account for the maximum revenue share. Based on the distribution channel, Food chain services are expected to account for the maximum sales in the global frozen pizza market.

North America to Emerge as the Largest Region in the Global Frozen Pizza Market

North America is expected to witness the highest growth in the global frozen pizza market. Increasing number of people in the region are opting for the frozen food products for their meal due to the busy lifestyle. Meanwhile, manufacturers are also focusing on product innovation and are using advanced production methods to improve the quality of the frozen pizza. The U.S. accounts for the major consumption of frozen pizza, owing to the changing lifestyle, the rise in the working population which is leading to the increasing preference for ready-to-eat and convenient food options.

Presence of the leading frozen pizza brands in the U.S. and Canada is also driving the growth of the market in North America. Frozen pizza manufacturers are focusing on providing frozen pizza free of preservatives and also producing organic and natural pizza ingredients. Availability of cold chain logistics is also driving the market for frozen pizza in the region.

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