Published: Apr, 2018
With the rising consumption of frozen pizza across various parts of the globe, leading players of the world frozen pizza market are making introduction of new ingredients and types so as to cater to the taste of various regional consumers. Vendors are also making introduction of various new toppings due to their popularity in various regions. Vegan frozen pizzas are also recently gaining traction amongst numerous vegetarian customers.
A few of the important market participants in the said market are H.J. Heinz., McCain Foods Ltd., Nestle S.A., Atkins Nutritionals, Inc., Dr. Oetker GmbH, California Pizza Kitchen, General Mills, Connies Pizza, Daiya Foods Inc., FRoSTA AG, and Conagra Brands, Inc.
In accordance with the research report on the world market for frozen pizza by Transparency Market Research (TMR), it has been anticipated that strong growth would prevail in the said market. The international market for frozen pizza is estimated to grow at a growth rate of around 6.5% CAGR, thereby reaching a market valuation of around US$ 25,971.1 million revenue towards the end of the period of forecast, i.e. by the year 2026.
North America is Forecasted to Continue with Regional Supremacy Over the Period of Forecast
The world market for frozen pizza has been regionally segmented into the geographies of South America, North America, Asia Pacific, Middle East and Africa, and Europe. The region of North America is very likely to continue with market dominance in the international market for frozen pizza. Due to the presence of numerous leading companies in the said international market, there has been a substantial growth in the field of product innovation and various advanced methods are being adopted in an effort to improve quality of frozen pizza. Numerous companies are making more and more investment in the research for many different new ingredients that can improve the taste and also cater to the desire of the various customers so as to try something unique. In the meanwhile, the region of Asia Pacific is also quite likely to witness growth in the world market for frozen pizza owing to the shifting focus towards fast and more convenient food options and fast changing lifestyle of the people.
Increased Awareness about Frozen Food to Encourage Growth of the Market
Various frozen food products comprising pizza are experiencing bolstering demand as opposed to the conventional pizza owing to rising awareness amongst the consumer for various frozen food products. In addition to that, the hectic and fast lifestyle of the working population has led to the augmented demand for convenient and instant food products amongst the working population. As such, these factors are regarded as the main driving force for the world market for frozen pizza. Changing presence of customer in terms of toppings and ingredients is also leading to the discovery of interesting and new ingredients that can keep customers engaged whilst enhancing the appeal of frozen pizza at the same time.
The information shared that ahs been in this review is based on a TMR report titled, “Frozen Pizza Market (Product Type- Thin Crust, Thick Crust, Stuffed Pizza, Other Types; Toppings- Cheese, Meat, Fruits & Vegetables, Others; Size- Small, Medium, Large; Distribution Channel- Food Chain Services, Modern Trade, Departmental Stores, Online Stores, Other Distribution Channel) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2026.”
For the study the market has been segmented as follows:
Global Frozen Pizza Market Segmentation
- By Product Type
- Thin Crust
- Thick Crust
- Stuffed Pizza
- By Toppings
- Fruits & Vegetables
- By Size
- By Distribution Channel
- Chain Services
- Modern Trade
- Departmental Stores
- Online Stores
- By Region
- North America
- Asia Pacific
- Middle East and Africa
- Latin America
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