Dried Potato Market to Expand at CAGR of 3.5% During Forecast Period, Growing Awareness about Gluten-Free Food and Ingredients to Boost Prospects: TMR Study

Potato is rich in potassium, carbohydrates, and vitamins. Furthermore, it has a great nutritional value, which promotes its extensive use in food processing and beverage industry. Dried potatoes are dehydrated potatoes from which the water and moisture content is removed from the crop and its nutritional value is retained. The dried potato market is predicted to witness an increase in demand due to multiple uses in food and beverages. The global dried potato marked is estimated to reach a CAGR of 3.5 % over the forecast period of 2018-2027 pertaining to the increasing demand for dried potatoes by consumers.

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Rising Demand for Gluten-Free and Nutritious Products Bolster Demand for Dried Potatoes

Various drying techniques such as spray drying, drum drying, spray drying, freeze drying, and vacuum drying are used to extract the moisture content from potatoes. The dried potato market is benefitting from the demand for convenience food products taking into consideration the hectic work routine of many individuals. Potatoes are popular due to their taste and flavor. The preparation made by using dried potatoes adds taste to the culinary and the preparation is easy and quick. Ready-to-eat food products have gained immense popularity due to the fast-paced life of the consumers. These factors are adding value to the dried potato market.

Benefits like convenient use and time saving preparation, as well as variety of taste has fueled the growth prospects of dried potato market. In addition, the rising demand for dried potatoes in processed foods such as meat products, snacks, fries, and functional flours has accelerated the growth of dried potato market.

Extended Shelf Life of Dried Potatoes Expands Demand in B2B Industries

Taking into consideration the target audience, extensive R&D is being done by the key players in dried potato market. The players are using new and updated technologies in production of dried potatoes to capture revenues from new applications in food processing industry. Dried potatoes possess the natural binding properties and thickening ability which enhances the taste of various dishes. This has proved to be one of the factors to boost the dried potato market. In addition, dried potatoes have a longer shelf life. Hence, they are used in food processing industries on a large scale.

The extended shelf life promotes its use amongst consumers, food processors and food service providers. The applications of dried potatoes in food and beverage industries have shown a significant expansion due to extended shelf life.

Rapid urbanization and busy lifestyle have developed new eating habits which differ from the conventional meal pattern. The life of the consumers is moving at a fast pace and this has resulted in rising demand for easy-to-cook options which saves consumer’s time. Dried potatoes have proved to be an effective and tasty snacking option. Furthermore, the products are gluten-free and provide healthy food options. Thus, the demand for dried potatoes is increasing rapidly. These aspects bode well for the growth of the dried potato market.

Hassle-Free Transportation and Easy Availability of Varieties of Products to Underpin Substantial Growth of Dried potato market

Supply chain plays a vital role in growth of any market. Players in the dried potato market are leveraging robust supply chains for smooth and hassle-free transportation of products. The strong supply chain has proved to be beneficial for end-consumers. The packaging of the products is done in such a way that it can be stored and transported without any damage or hassles. All these factors are attracting extensive growth opportunities for the dried potato market.

The growing trend among the urban population to make online purchases has given rise to online and e-commerce sales. Buying and selling of dried potato consumables has become easy. It has reduced the complications in commercial dealings and made the sales and purchases convenient. All the aforementioned factors contribute toward the growth of dried potato market.

Key Market Players Pave the Way through Cut Throat Competition and Establish Their Market Presence

The global dried potato market is projected to reach a volume production of 9,675,519 MT in 2027. A major chunk of the market share is projected to be driven by the Asia Pacific and North America. These regions will have a significant role in expanding the growth trajectory of the dried potato market.

Some of the key market players into the dried potato market are Naturex S.A, Valley Raisins Inc. Symrise AG, Mercer Foods, Sun-Maid Growers Of California, Mercer Foods, Viva Bella Orchards, Ningxia Yuxiang Bio Food Engineering Co., Ltd, Fresno Cooperative Raisin Growers Inc., Olam International, and others. These companies are rebranding their products and designs to increase the consumer base and meet the market dynamics.

Dried potato market: Segmentation

The subsequent sections analyse the global dried potato market on the basis of form, nature, drying technique, end-user, and region and present a forecast for the period 2018–2027. The market is segmented as follows:

Form

  • Flakes
  • Sliced and Diced
  • Powdered and Granules

Nature

  • Organic
  • Conventional

Drying Method

  • Air Drying
  • Spray Drying
  • Freeze Drying
  • Drum Drying
  • Vacuum Drying

End User

  • Food & Beverages
  • Bakery
  • Snacks & Savory
  • Soups & Salad
  • Food Service Providers
  • Retail

Region

  • North America
    • The U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Rest of LATAM
  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • U.K.
    • Russia
    • Poland
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • South Korea
    • Australia & New Zealand
    • Rest of APAC
  • Middle East & Africa
    • GCC Countries
    • Turkey
    • North Africa
    • South Africa
    • Rest of MEA

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