Published: Jan, 2018

The market for digital asset management (DAM) is teeming with both small- and mid-sized players and their cash-rich counterparts. This not just makes the competitive landscape fragmented but also highly competitive. In order to surge ahead of their rivals in such a cutthroat environment, companies are devising various strategies. One such is the development of new solutions and products by upping spends on research and development. Another popular strategy with players in the market for digital assessment market (DAM) is forging of partnerships and alliances.  

A research study by Transparency Market Research observes that some of the key players in the global digital asset management market are domiciled in North America. They are Microsoft Corporation, IBM Corporation, Dell EMC, Hewlett Packard Enterprise, and Oracle Corporation.

global digital asset management market

The report by TMR projects the market for digital asset management (DAM) to attain a value of US$6.33 bn in 2025 from US$1.73 bn in 2016. The market will rake in the value by registering a solid CAGR of 15.6% between 2017 and 2025.

Depending upon the manner of deployment, the global market for digital asset management (DAM) can be divided into on-premise, enterprise, and cloud deployment models. Among the three, the enterprise deployment model accounted for a leading share in the market in 2016. In the foreseeable future, the segment will continue to hold a dominant position, albeit reducing its share owing to the surging popularity of cloud-based deployment.

Geographically, Europe and North America are major contributors to the global market for digital asset management (DAM). Together, they held slightly over half the share in the market in 2016. North America, powered primarily by Canada and the U.S., has emerged as one of the market leaders because of the increasing automation and adoption of cloud storage in the region.

Organizations’ Need for Optimizing Data Management Generates Demand for DAM

Rising emphasis of enterprises to organize their digital assets for smoother operations is one of the main factors fuelling growth in the global digital asset (DAM) market. In addition, increasing knowledge of the usefulness of cloud-based solutions for improving functionality and reducing costs is also serving to stoke growth in the market. “Large organizations are at the forefront of uptake of digital asset management (DAM) services to manage their digital assets methodically,” observes the lead analyst of the TMR report.

Digitization of Processes by Companies Benefit DAM Market

Yet another factor stoking growth in the global market for digital asset management (DAM) is the swift pace of digitization of companies of various sizes and also various public sector departments. “The enterprise sector has begun to understand the importance of data and the need to store it methodically and securely. Further, the enormous increase in complex data sets and the limitations and difficulties in manually managing data has brought about an uptick in demand for digital asset management (DAM) solutions.

Proving a roadblock to the global digital asset management (DAM) market is the steep cost of implementing such solutions. However, with smaller players in the market focusing on tailor-made solutions for customers, new growth avenues will open up in the market which would enable overcoming of such minor hiccups.

This review is based on the findings of a TMR report, titled, “Digital Asset Management Market (Solution - Asset and Metadata Archiving, Video Management, Web Content Management, Creative Tool Integration, and Lifecycle and Rights Management; Deployment Model - Enterprise, On-premise, and Cloud; Application - Marketing, Sales, Information Technology, and Photography and Graphic Designing) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.”

The global digital asset management (DAM) market is segmented as below:

Global Digital Asset Management Market, By Solutions

  • Asset & Metadata Archiving
  • Video Management
  • Web Content Management
  • Creative Tool Integration
  • Lifecycle & Rights Management
  • Others

Global Digital Asset Management Market, By Deployment Model

  • Enterprise
  • On-premise
  • Cloud
  • Others

Global Digital Asset Management Market, By Application

  • Marketing
  • Sales
  • Information Technology
  • Photography & Graphic Designing
  • Others

Global Digital Asset Management Market, By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East and Africa
    • United Arab Emirates
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Rest of Latin America

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Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

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