Published: Jan, 2018

The global market for cake mixes is predicted to exhibit a healthy growth curve over the coming years, according to a report by Transparency Market research (TMR). The market is a highly competitive one, with the presence of a large number of market players, both big and small. However, there are a handful of leading participants that dominate the market presence, such as Archer-Daniels-Midland Company, Associated British Foods Plc., Ingredion Incorporated, Ingredion Incorporated and Kerry Group Plc.

According to TMR’s report, the global cake mixes market is expected to achieve a market value of US$1310.7 mn, from an evaluated US$1098.7 mn in the year 2017. Ove the forecast period of 2017 to 2025d to exhibit a stead, the market is expected to exhibit a steady CAGR of 3.6%. Among segments based on the type of flour, the chocolate flavor is expected to clock in a whopping 31.8% share of the revenue.

cake mixes marketPerpetual Popularity of Chocolate makes it Leading Market Segment

The global cake mixes market based on the flavor or type of flour used is segmented into vanilla, chocolate, butter, fruit, milk, red velvet, butterscotch, berries and others. Out of these, the chocolate flavored segment is predicted to hold the dominant share over the period of forecast. As per the TMR report, the chocolate segment could reach a value of US$426.5 mn by the end of 2022, representing almost 32.5% of the overall market. The growth attained by the chocolate segment is expected to surpass that of any other segments in the category.

Geographically, the North American cake mixes market is anticipated to be emerge as the leading regional segment. Europe is predicted to be another key market for cake mixes to attract a handsome revenue share in the market. These regions are expected to lead the regional markets on account of their vicinity to prominent players, popularity of bakery items and the disposable incomes of the residing population.

Demand for Ready to Eat Food to Offer Lucrative Opportunity

Demand for ready to make bakery items is perceived to drive the market for cake mix emphatically in the midst of the check time allotment. Growing disposable incomes and demand from the quantity of consumers are the major recognized key drivers responsible for uplifting this market. Growth of the ‘heat to eat’ kind of consumers has also given a significant impetus to the rise of the worldwide cake mixes market. Consumers are found to have more enthusiasm for upgraded pre-mixes which can be set up with egg replacers in perspective of the emerging vegan lovers. This has invigorated the makers towards attempting distinctive things with new and stand-out flavors and making new headways.

Technical innovations and demonstration of spontaneities in the developing techniques have given unprecedented results which has helped in in the rise for the preference of cake mixes.

Urbanization and changing food use designs have incited customers asking for cake mixes on an overall level. With the section of industry players in the cake blend segment, a pattern of strong, volume-driven development has been seen in the market with the advancement of various assortments of product portfolios. The organizations are observed to intend to catch an impressive share of the market pre-emptively. To achieve this, they are concentrating exceptionally on new and special product manufacture and acquisitions of small players to produce high incomes. The maker's key methodology incorporate high interests in product improvement to make their product unique and stand out among consumers.

The data and information presented in this review are based on a TMR report titled, “Cake Mixes Market (Flavor - Chocolate, Vanilla, Butter, Milk, Fruit, Red Velvet, Berries, Butter Scotch, and Others; Distribution Channel – Modern Trade, Departmental and Traditional Grocery Store, Convenience Stores, Online Channels, and Other Retail Formats; Cake Type - Angel Food Cake, Layer Cake, Flourless or Low-Flour Cakes, Chiffon Cake, Cup Cake, Cheese Cake, Pound Cake, Tortes, Unbaked Cake, and Other) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2022.

The Global Cake Mixes Market is segmented as below:

Global Cake Mixes Market, by Flavor

  • Chocolate
  • Vanilla
  • Butter
  • Milk
  • Fruit
  • Red Velvet
  • Berries
  • Butter Scotch
  • Others

Global Cake Mixes Market, by Distribution Channel

  • Modern Trade
  • Departmental and Traditional Grocery Store
  • Convenience Stores
  • Online Channels
  • Other Retail Formats

Global Cake Mixes Market, by Cake Type

  • Angel Food Cake
  • Layer Cake
  • Flourless or Low-Flour Cake
  • Chiffon Cake
  • Cup Cake
  • Cheese Cake
  • Pound Cake
  • Tortes Cake
  • Unbaked Cake
  • Other

Global Cake Mixes Market, by Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific except Japan
  • Middle East and Africa
  • Japan

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