Published: May, 2018

The global athletic footwear market is anticipated to witness a positive growth curve in the coming years, according to Transparency Market Research (TMR). The market ecosystem is comprises of a few prominent players, who monopolize the market to a large extent. The strategies adopted by key players in order to keep consumers engaged is investment in large, luxurious retail spaces, iconic brand presence and a robust distribution channel. Key vendors operating in the global athletic footwear market currently include Puma, Reebok, Skechers, Adidas and Nike. Retail agents are investing towards promoting impulse buying, in order to boost product sales. Leading vendors are seen focusing on providing comfort, variety, and utility in their product portfolio to gain a footing in the market.

The global athletic footwear market is forecasted to exhibit a 1.80% CAGR over the forecast period of 2012 to 2018. The market, which was evaluated to stand at US$74 bn in 2011, is predicted to attain a value of US$84.4 bn by 2018.

Based on segmentation by consumer group, men have been consistently the leading consumer group of athletic footwear, holding nearly 55% of the market share. This trend is expected to continue over the forecast period, as men show preference towards use of athletic footwear which offers improved quality, comfort, and durability, while the female gender consider style and comfort, thus propelling the men’s segment to the fore.

Asia Pacific is expected to emerge as a leading region in the global athletic footwear market, on account of the sheer volume of demand for footwear generated by the densely populated region. With rising disposable incomes of individuals, coupled with growing manufacturing activities, the region is anticipated to account for a whopping 41.6% of the overall market share over the forecast period.

Rising Trend of Athleisure, Fitness Awareness to Play Key Role in Market Rise

Athletic footwear products is witnessing a surge in demand due its usage in diverse conditions. Athletic footwear is used by different consumer types such as athletes and climbers. Additionally, the trend of being health conscious has given rise to class of fitness conscious customers, gym goers, people popularizing athleisure as a style, and ones who use them during mild fitness routines.

Furthermore, factors such as the introduction of lightweight and customized athletic footwear, the ease of availability of branded footwear due to robust and large distribution channels, and the growing preference of physicians towards athletic footwear in order to maintain fitness are predicted to play a key role in augmenting the demand for athletic footwear over the globe.

Rise of E-commerce to Offer Rich Growth Opportunity

E-commerce typically involves buying and selling products and services exclusively through electronic channels, and is witnessing rising utilization and demand all over the world. E-commerce has primarily simplified the purchasing process for consumers by making it more convenient, faster and easier.

E-commerce portals are used exhaustively in developed countries such for purchasing consumer durable goods and are anticipated to prove to be a perpetual revenue source for athletic footwear manufacturers in the coming years. There has been a promising growth exhibited by e-commerce platforms in emerging regions across the world, which is vendors to align their distribution strategies towards the direction of online sales and e-commerce outlets.

This review is based    TMR’s report titled, “Athletic Footwear Market (Category - Inserts, Sports (Cross Training), Hiking Shoes, and Backpacking Shoes; Consumer Groups - Kids, Women, and Men; Retail Distribution - Store-based and Non-store-based) - Global Industry Size, Market Share, Trends, Analysis And Forecast 2012 - 2018.”

The market is segmented along the following lines:

  • Key segments of the Global Athletic Footwear Market: By Category
    • Insert
      • Aerobics Shoes
      • Atheleisure Footwear
      • Running Shoes
      • Walking Shoes
    • Sports (Cross Training)
      • Baseball Footwear
      • Basketball Footwear
      • Soccer Shoes
      • Tennis Shoes
      • Cricket Footwear
      • Other Sports Shoes
    • Hiking Shoes
      • Other Athletics Footwear
      • Outdoor / Rugged Footwear
      • Trekking and Walking Boots
      • Seasonal Boots
      • Specialty Boots
      • Mountaineering Boots
    • Backpacking Boots
      • Approach Shoes
      • Hiking Boots
      • Technical Shoes
    • By Consumer Group
      • Kids
      • Women
      • Men
    • By Retail Distribution
      • Store Based
        • Shoe Stores
        • Discount Shoe Stores
        • Sports and Athletic Goods Stores
        • Mass Discounters
        • Department Stores and Chains
        • Specialty Apparel Stores
        • Off Pricers
      • Non Store Based
        • Catalog
        • Teleshopping
        • Internet

In addition the report provides a cross-sectional analysis of all the above segments with respect to following geographical markets:

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World (RoW)

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