A new report by Transparency Market Research (TMR) finds that the competitive landscapes of the sugar confectionery markets in Asia Pacific and Latin America are highly fragmented, which can be attributed to the presence of a large number of participants in each of the markets. In 2014, Nestlé, Mondelez International, Perfetti Van Mella, Hershey, and Ferrero led the Asia Pacific sugar confectionery market with a collective share of nearly 52%, whereas, the Latin American market was driven by Nestlé, Ferrero, Mars, Mondelez, and Arcor with a combined share of almost 48% in the same years.
Currently, local players are dominating the sugar confectionery markets in both the regions. However, the coming years would witness a surge in the entry of international players in these markets, leading to an intensified competition between participants, notes the study. According to TMR’s estimations, the sugar confectionery markets in Asia Pacific and Latin America jointly presented an opportunity worth US$26.1 bn in 2014. Rising at a CAGR of a CAGR of 5.70% during the period from 2015 to 2023, it is likely to reach US$46.1 bn by the end of the forecast period. Toffees, caramels, and nougats witness a higher demand than other confectionary in Asia Pacific and Latin America and are likely to generate a revenue of US$12.2 bn by 2024.
Asia Pacific to Report Higher Demand for Sugar Confectionary
Asia Pacific and Latin America are the two main regional markets for sugar confectionery studied in this research report. Asia Pacific, among the two, has emerged as the key contributor to the overall market. Analysts expect the region to remain dominant, rising at a CAGR of 5.10% over the forecast period.
The reduction in the prices of sugar confectionery is likely to fuel its consumption in the developing economies in Asia Pacific, leading to a remarkable growth of this market in the coming years. Latin America is also projected to witness a steady rise in the market for sugar confectionery over the next few years due to the significant growth of the sugarcane industry.
Increasing Young Population to Fuel Demand for Sugar Confectionery
Children and teenagers are the key consumers of sugar confectionery across the world. “The rising base of the young population in Asia Pacific and Latin America is increasing the demand for sugar confectionery in both the regions,” says the author of this report. The ever-changing food habits of this set of consumers are forcing manufacturers to focus on product innovation.
Apart from this, the increase in the purchasing power of consumers, thanks to the improvement in economic conditions, is expected to offer lucrative opportunities for growth to sugar confectionery manufacturers in both the regions over the coming years, states the report.
Rising Concerns over High Sugar Level in Individuals to Limit Consumption of Sugar Confectionery
Although the growing demand for sugar confectionery points towards a thriving future for the global market, the escalating reports of high sugar level in individuals caused by high intake of confectionery are anticipated to hamper the growth of this market to some extent in the near future. Diabetes, metabolic dysfunction, increased uric acid, and liver damage are some of the main health conditions that high consumption of sugar confectionery may cause to humans. However, medicated confectionery, such as lozenges and hard candies, are likely to present lucrative opportunities for growth to confectionery-makers in the near future, notes the research study.
The study presented here is based on a report by Transparency Market Research (TMR) titled “Sugar Confectionery Market (Product Type - Boiled Sweets, Lollipops, Medicated Confectionery, Mint, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat) - Asia Pacific and Latin America Industry Analysis, Trend, Size, Share and Forecast 2015 - 2023.”
The Asia Pacific and Latin America sugar confectionery market can be segmented as follows:-
By Product Type
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