Burgeoning Growth of Building & Construction and Electrical & Electronics Industries to Bolster Application Tapes Market Growth: Transparency Market Research

Application Tapes Market: Introduction

Transparency Market Research delivers key insights for the application tapes market in its published report, which include global industry analysis, size, share, growth, trends, and forecast for 2022–2030. In terms of revenue, the global application tapes market is projected to grow at a CAGR of 8% during the forecast period, owing to several factors, about which TMR offers detailed insights and forecasts in the application tapes market report.

application tapes market

Application tape, also known as app tape, pre-mask tape, and transfer tape, is a pressure-sensitive adhesive tape made of plastic or paper that is used for transferring cut vinyl graphics and a variety of printed films from the release liners to desired substrate. Base on the strength of the adhesive used on the application tape it is characterized as low tack, medium tack and high tack. The application tape is used for preparing general purpose signs and printing of graphics on the required surface. Regions with established automotive as well as electronics industries are likely to be prominent marketplaces for application tape. Both, developed as well as developing economies are expected to display ample opportunities for the growth in demand of application tapes in their respective markets.

Growing Demand for Medium Tack Application Tapes from Several End-use Industries to Bolster the Market Growth

Medium tack tapes are the most commonly used product types of application tapes. The convenience and effortlessness offered by medium tack tapes in several applications are some of the reasons behind the high demand for the product in the market. They can be used for most common surfaces where vinyl is applied and sometimes on some uneven, dirty, or irregular substrates. Medium tack application tapes can also be reused for household and DIY projects as long as the stickiness is intact, a factor important to consumers who require application tapes for small projects. Manufacturers have the opportunity to expand their product portfolios by including medium tack application tapes targeted toward specific end uses. They can also provide medium tack application tapes in different sizes and formats like rolls and sheets to attract consumers.

Increasing Demand for Customized Application Tapes Influencing Market Growth Positively

Personalization and customization are some of the trends dominant in the modern-day consumer market. Customers are attracted to product packaging that includes the company’s logo, brand name, or other identifying marks. Products with brand identifiers are easier to sell than the non-branded products available in the market. Therefore, to boost sales and enhance the shelf appeal of products, the customization trend is gaining popularity in the global application tapes market. Due to this, manufacturers of application tapes have started offering customized application tapes to corporate clients and suppliers as per requirements. Moreover, manufacturers consider it a cost-efficient branding and marketing tool in comparison to printed packaging materials. Branded application, tapes used as signs and stickers by graphic designers increase the credibility of products in the local market. Thus, manufacturers have an opportunity to improve their market positions by taking advantage of this market trend and offering customized application tapes.

Growing Consumer Preference for Application Tapes for Vinyl Graphic Transfer

With rise in consumers’ purchasing power across the globe, there has been a significant increase in the demand for premium quality vinyl graphic designs. Application tapes are widely used for vinyl graphic transfer on different types of substrates. Due to the ease in usage and reduced chances of errors, application tapes are gaining traction among end users over other methods that can be employed for the transfer of vinyl like painter tapes, parchment paper, contact paper, and wax paper. Application tapes are specifically designed for the transfer of vinyl graphics on the desired substrate and are very effective for the process. The use of application tapes ensures that the details of the print are not distorted, the print is applied at the desired location, and the quality of the print is intact. All the mentioned factors are encouraging commercial as well as household consumers to use application tapes instead of their alternatives.

Application Tapes Market: Competition Landscape

Key market players in the global application tapes market are focusing on strategies such as expansions, product launches, and acquisitions to capture maximum market share and enhance their global footprint in the target market.

For instance, in March 2021, Avery Dennison announced completion of acquisition of JDC Solutions, Inc., a manufacturer of pressure-sensitive specialty tapes.

In June 2020, Shurtape added a new product to its general-purpose masking and graphic tape portfolio.

The tier structure is formulated on the basis of segmental revenue and market share of a company. As per tier structure, 3M Company, Nekoosa Coated Products, LLC, and Avery Dennison Corporation are tier 1 players in the application tapes market. These leading companies are adopting key strategies such as business expansion, acquisitions, and products launch to strengthen their position in the application tapes market.

Tier 2 players are Lohmann GmbH, Shurtape Technologies, LLC, H.B. Fuller Company, and Nitto Denko Corporation, among others.

Global Application Tapes Market Segmentation

Application Tapes Market by Product Type

  • Low Tack
  • Medium Tack
  • High Tack

Application Tapes Market by Material Type

  • Plastic
  • Paper

Application Tapes Market by Adhesive Type

  • Rubber Based
    • Natural Rubber
    • Synthetic Rubber
  • Acrylic Based
  • Hot Melt Adhesive

Application Tapes Market by Application

  • General Purpose Sign Applications
  • Printing
  • Other Graphic Applications

Application Tapes Market by End Use

  • Shipping & Logistics
  • Building & Construction
  • Electricals & Electronics
  • Automotive
  • Other Industrial

Application Tapes Market by Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

About Packaging Industry at Transparency Market Research

Experts at TMR dive deep into the evolution of the packaging sector starting from ancient times. The highlight of our reports is the proliferation of the eCommerce sector, which today is significant for the growth of the packaging sector and is setting novel trends.

Economic growth in several parts of the world that has deeply influenced consumer behavior toward food, healthcare, and consumer goods and has had a solid impact on the packaging sector is well-covered in our reports.

About Us

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insights to thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyse information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.


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