Introduction to Pre-printed Liner Market

The global packaging industry has witnessed substantial growth in the past couple of decades with more focus of packaged goods manufacturers on the packaging quality. We have some great examples of evolution of packaging design of very popular products in-line with changing consumer preferences. Good quality printing on the packaging is desired by each brand owner to make an impact on their consumer-base. Pre-printed liners are one of the solutions which enable the manufacture of high-quality printed packaging. The global push for adoption of sustainable packaging solutions has led many packaging manufacturers to use corrugated material for their packaging formats, as it has a high acceptance rate in the packaging industry. Pre-printed liner enables a paper to be printed before corrugation, thereby ensuring high quality finishing. Competition in the global pre-printed liner market is expected to be moderate to high, with well-established players such as the Smurfit Kappa Group and DS Smith Plc being part of the Tier-1 competition landscape. The outlook for growth of the global pre-printed liner market is expected to be positive during the forecast period.

Global Pre-printed Liner Market: Dynamics

The global packaging industry has evolved to create absolute demand for customization for any company to survive the intense competition. Pre-printed liner usage ensures a cost-effective way for brand advertisement. Moreover, key players in the market offer pre-printed liner in up to 8 colours. The pre-printed liner market is expected to grow on the backdrop of FMCG packaging industry growth, which currently is registering double-digit growth in several regions, especially developing countries. One of the advantages of the FMCG packaging industry is that it is not severely affected by financial crisis. As competition in the global FMCG landscape continues to grow intense, FMCG packaging manufacturers are expected to enjoy long-term contracts with fixed returns, owing to frequent product launches by FMCG companies.  Manufacturers of pre-printed liners are expected to target developing countries such as India, Brazil, and China, where there is anticipated robust growth prospects for the organized retail sector. Pre-printed liner is critical to the success of corrugated manufacturers for the FMCG market as it helps brands differentiate their product on-shelf. As packaged goods manufacturers emphasize on increased expenditure on procurement of sustainable raw materials and packaging, pre-printed liner manufacturers are uniquely positioned to cater to the growing demand for packaging solutions that meet expectations. In addition to FMCG market, pre-printed liners are now being increasingly used for a wide range of end use industries.

Pre-printed Liner Market: Regional Outlook

The North America pre-printed liner market is expected be in the leading position, owing to the sheer size of the retail industry, combined with an effective move towards adoption of sustainable packaging solutions such as corrugated medium. The Asia-Pacific pre-printed liner market is expected to register healthy growth during the forecast period, owing to double-digit growth in the FMCG packaging market in countries such as India and China. These countries, especially India currently have a large unorganized retail sector, although the case varies according to the FMCG categories. For instance, consumer health products are mostly branded, while pulses and cereals are not. The growth in organized retail will help pre-printed liner manufacturers build a strong consumer-base in developing countries

Pre-printed Liner Market: Segmentation

The defined scope for the pre-printed Liner market is as below –

By end-use industry, the global pre-printed liner market is segmented as –

  • Food
    • Processed Food
    • Fresh Produce
    • Dairy Products
    • Food Grains
    • Confectionery and Bakery Items
    • Other Foods
  • Beverages
    • Alcoholic
    • Non-alcoholic
  • Electrical & electronics
    • Industrial
    • Consumer
  • Healthcare
  • Personal care & cosmetics
  • Textiles & apparel
  • Homecare
  • Chemical & fertilizers
  • E-commerce
  • Others

Pre-printed Liner Market: Recent Developments

Pre-printed Liner Market: Key Players

Some of the key players operating in the global pre-printed liner market are as follows –

  • Smurfit Kappa Group
  • DS Smith Plc
  • Packaging Corporation of America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Preprinted Liner Market

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