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Global Prenatal Vitamins Supplements Market – Overview

Bringing new life into the world is always a great experience. Pregnancy brings in not only just the new life but also a lot of responsibilities and duties. Deficiencies and fatigue are common in such cases. Women have very stressful lifestyle because of their busy schedule. Balancing their personal and professional lives does become hard and stressful. It can thus certainly lead to irregular sleeping as well as eating habits. Because of this, a lot of pregnant women experience serious vitamin deficiency as well as mineral deficiencies. A considerable number of women regularly complain about vitamin deficiency during their days of pregnancy. For the proper development and growth of the fetus in the womb, specific nutrients are required. These are called prenatal vitamins and they are vital for all the three phases of the period of lactation i.e. before, at the time, and afterwards. These prenatal vitamins are mainly available in the form of big supplements. However, the patient must always consume these vitamins only if they are medically prescribed.

Because of the growing incidents of birth defect cases such as congenital heart disease, cleft lip, phenylketonuria, Edward’s Syndrome, club foot, and Down’s syndrome, there has been an increasing demand for prenatal vitamins supplements across the globe. On the other hand, recent development and increasing awareness in the healthcare sector is also projected to have a strong influence on the overall growth of the global prenatal vitamin supplements market.

Research report on the global prenatal vitamins supplements market published by Transparency Market Research expects the CAGR to be around 7.7% during the give assessment period of 2016 to 2024. With this rate of growth, the valuation of the global prenatal vitamins supplements market is expected to rise up to US$56.10 bn by the end of 2024. Initially, in the year 2015, the market valuation was around US$29.12 bn.

prenatal vitamin supplements market

Capsules to Remain Favorites for Medical Professionals

Depending upon the classification of the global market for prenatal vitamins supplements based on the form of dosage, there are three main segments namely powder, capsule, and gummy. Among these, capsules are the most preferred recommendation by doctors and medical professionals as these capsules have a longer shelf life as compared to gummy and powder forms. In addition to this, these capsules are also highly dissolvable in nature and thus can be consumed with variety of liquids such as water, gastric juices, and energy drinks among others. This sub segment of capsules is likely to remain most dominant over the course of the give period of forecast.

North America to Remain Dominant in Coming Years of Forecast

In terms of regional segmentation, the global prenatal vitamins supplements market has five main regions namely Asia Pacific, Middle East and Africa, Europe, North America, and Latin America. Of these important segments, the most dominant region has been the segment of North America. The region is expected to continue its dominance over the course of the give period of forecast ranging from 2016 to 2024. The growth of the regional market is primarily attributed to the early availability as well as adoption of latest healthcare technologies. Moreover, a highly developed healthcare infrastructure is also responsible for the development of the prenatal vitamins supplements market. In 2015, the market accounted for nearly 41.2% of the overall share of the global market.

The vendor landscape of the global prenatal vitamins supplements market is a fragmented one. This fragmentation is because there are several notable brands trying to outpace each other. Moreover, in the coming few years, some new players are also expected emerge in the global market. Some of the notable brands in the global prenatal vitamins market are Twinlab Corporation, Country Life LLC., New Chapter Inc., Rainbow Light Nutritional System Inc., Church & Dwight Co. Inc. among others.

Rising Awareness to Prevent Congenital Diseases boosts Prenatal Vitamins Market

The growth of prenatal vitamin supplements market stems from rising awareness about the health and well-being of pregnant women that directly influences the health of the fetus. Prenatal vitamin supplements are prescribed to complement dietary deficiencies that may be significant for overall development of the unborn child. Besides this, prenatal vitamins are significant for lactation period of new mothers.

The large rise in the number of birth defects such as cleft lip, congenital heart disease, Edward’s syndrome, Down’s syndrome, and club foot have emphasized the significance of prenatal vitamins. This is because a large number of abnormalities in newborn babies are related to vitamin and nutritional deficiencies in pregnant women that can be addressed.

Government initiatives and welfare programs undertaken by non-government organizations for the health and well-being of pregnant women, especially in developing and under-developed countries is creating opportunities in the prenatal vitamins supplements market. The increasing use of communication channels, social media, and awareness programs that emphasize the importance of health of pregnant women is leading to increased demand for prenatal supplements in these countries.

The prenatal vitamin supplements market is fragmented due to the presence of a large number of small and large players in the vendor landscape. The continued entry of new players due to attractive revenues is anticipated to elevate the fragmented nature of prenatal vitamin supplements market. However, strategic alliances and collaborations on the cards of large players such as Rainbow Light Nutritional Systems Inc., New Chapter Inc., and Country Life LLC could lead to consolidation of vendor landscape to some extent. This could translate into gains for prenatal vitamin supplements market.

North America is a prominent region in the overall prenatal vitamin supplements market. Long-established used of prenatal vitamins among women due to high awareness makes the region leader among other key regions in the prenatal vitamin supplements market.

Global Prenatal Vitamin Supplements Market: Overview

Prenatal vitamins are the mineral and vitamin supplements used by during their pregnancy for the healthy development of the fetus. Prenatal vitamins are also recommended by doctors before conception and post conception lactation period. These vitamins are like other common man multivitamins but with different concentration of vitamins and some special vitamins required during pregnancy. Most of these vitamins are prescribed as regulated by U.S. FDA and other countries regulatory authorities. These vitamins are not the substitute of healthy diet required by women during conception but are needed for extra vitamin requirements for the growth of the fetus. This report studies the current scenario as well as future market potential for prenatal vitamin supplements globally. This report provides an elaborate executive summary, which includes the market snapshot that provides market dynamics of various segments and sub-segments that are included in the report in a precise manner.

Global Prenatal Vitamin Supplements Market: Scope of the Report

This report provides in-depth analysis of the prenatal vitamin supplements market. The stakeholders for this report include companies involved in the manufacturing of prenatal vitamin supplements, companies providing raw material for manufacturing prenatal vitamin supplements, and companies providing equipment for manufacturing. . For providing the snapshot of the market to stakeholders, an executive summary section has been included in the report, which mainly summarizes the market trends, competition and size of different regions.

The report provides market estimation of prenatal vitamin supplements market in terms of revenue (US$ Mn) for all the segments and sub segments with CAGR % for period 2016 to 2024, considering 2015 as the base year. The report also provides the volume of prenatal vitamin supplements products for all the segments and sub segments with CAGR % for period 2016 to 2024. Furthermore, the report incorporates market attractiveness analysis by geography category that depicts the most attractive region in the global market during the forecast period from 2016 to 2024.

The market overview section of this report analyzes market dynamics such as drivers, restraints and opportunities that influence the prenatal vitamin supplements market in the current and future scenario. Market share analysis among the market players is analyzed to signify percentage share of the major players operating in the prenatal vitamin supplements market. All these factors will help the market players to decide about the business strategies and plans to be incurred in future for strengthening their position in the global market.

Global Prenatal Vitamin Supplements Market: Segmentation

The prenatal vitamin supplements market has been segmented based on dosage form, distribution channel, and geography. Based on dosage form, the global prenatal vitamin supplements market has been segmented into capsules, powders and gummy. Based on distribution channel, the global prenatal vitamin supplements market has been segmented into hospital pharmacies, online pharmacies, supermarkets, and drug stores.

Geographically, the prenatal vitamin supplements market has been categorized into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Moreover, analysis for the major countries comprising U.S. Canada, Germany, U.K., Japan, China, Brazil, Mexico, UAE and India have also been provided in the report. A detailed qualitative analysis of the factors responsible for driving and restraining the growth of the prenatal vitamin supplements market in various regions has been provided in this section.

Companies Mentioned in the Report

This report also includes recommendations section that will assist new companies in establishing their presence and market players in expanding their market share in the prenatal vitamin supplements market. The report concludes with the company profile section which includes company overview, financial overview, product portfolio, business strategies and recent developments for market players. The major players that are profiled in the report include Garden Of Life Inc., Country Life LLC., Rainbow Light Nutritional Sytems Inc., Church & Dwight Co., Inc., Biotics Research Corporation, MegaFood, Metagenics, Inc., New Chapter, Inc., Pharmavite LLC., Twinlab Corporation, Abbott Nutrition, and Matsun Nutrition.

The global prenatal vitamin supplements market has been segmented into:

by Dosage Form

  • Capsule
  • Powder
  • Gummy

by Distribution Channel

  • Hospital Pharmacies
  • Online Pharmacies
  • Supermarkets
  • Drug Stores

by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • Japan
    • China
    • India
    • Rest of APAC
  • Latin America (LATAM)
    • Brazil
    • Mexico
    • Rest of LATAM
  • Middle East and Africa (MEA)
    • U.A.E.
    • Rest of MEA

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Prenatal Vitamins Supplements Market

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