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Prenatal Vitamin Supplements Market

Prenatal Vitamin Supplements Market (Dosage Form - Capsule, Powder and Gummy; Distribution Channel - Hospital Pharmacies, Online Pharmacies, Supermarkets, and Drug Stores) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Global Prenatal Vitamins Supplements Market – Overview

Bringing new life into the world is always a great experience. Pregnancy brings in not only just the new life but also a lot of responsibilities and duties. Deficiencies and fatigue are common in such cases. Women have very stressful lifestyle because of their busy schedule. Balancing their personal and professional lives does become hard and stressful. It can thus certainly lead to irregular sleeping as well as eating habits. Because of this, a lot of pregnant women experience serious vitamin deficiency as well as mineral deficiencies. A considerable number of women regularly complain about vitamin deficiency during their days of pregnancy. For the proper development and growth of the fetus in the womb, specific nutrients are required. These are called prenatal vitamins and they are vital for all the three phases of the period of lactation i.e. before, at the time, and afterwards. These prenatal vitamins are mainly available in the form of big supplements. However, the patient must always consume these vitamins only if they are medically prescribed.

Because of the growing incidents of birth defect cases such as congenital heart disease, cleft lip, phenylketonuria, Edward’s Syndrome, club foot, and Down’s syndrome, there has been an increasing demand for prenatal vitamins supplements across the globe. On the other hand, recent development and increasing awareness in the healthcare sector is also projected to have a strong influence on the overall growth of the global prenatal vitamin supplements market.

Research report on the global prenatal vitamins supplements market published by Transparency Market Research expects the CAGR to be around 7.7% during the give assessment period of 2016 to 2024. With this rate of growth, the valuation of the global prenatal vitamins supplements market is expected to rise up to US$56.10 bn by the end of 2024. Initially, in the year 2015, the market valuation was around US$29.12 bn.

prenatal vitamin supplements market

Capsules to Remain Favorites for Medical Professionals

Depending upon the classification of the global market for prenatal vitamins supplements based on the form of dosage, there are three main segments namely powder, capsule, and gummy. Among these, capsules are the most preferred recommendation by doctors and medical professionals as these capsules have a longer shelf life as compared to gummy and powder forms. In addition to this, these capsules are also highly dissolvable in nature and thus can be consumed with variety of liquids such as water, gastric juices, and energy drinks among others. This sub segment of capsules is likely to remain most dominant over the course of the give period of forecast.

North America to Remain Dominant in Coming Years of Forecast

In terms of regional segmentation, the global prenatal vitamins supplements market has five main regions namely Asia Pacific, Middle East and Africa, Europe, North America, and Latin America. Of these important segments, the most dominant region has been the segment of North America. The region is expected to continue its dominance over the course of the give period of forecast ranging from 2016 to 2024. The growth of the regional market is primarily attributed to the early availability as well as adoption of latest healthcare technologies. Moreover, a highly developed healthcare infrastructure is also responsible for the development of the prenatal vitamins supplements market. In 2015, the market accounted for nearly 41.2% of the overall share of the global market.

The vendor landscape of the global prenatal vitamins supplements market is a fragmented one. This fragmentation is because there are several notable brands trying to outpace each other. Moreover, in the coming few years, some new players are also expected emerge in the global market. Some of the notable brands in the global prenatal vitamins market are Twinlab Corporation, Country Life LLC., New Chapter Inc., Rainbow Light Nutritional System Inc., Church & Dwight Co. Inc. among others.

Rising Awareness to Prevent Congenital Diseases boosts Prenatal Vitamins Market

The growth of prenatal vitamin supplements market stems from rising awareness about the health and well-being of pregnant women that directly influences the health of the fetus. Prenatal vitamin supplements are prescribed to complement dietary deficiencies that may be significant for overall development of the unborn child. Besides this, prenatal vitamins are significant for lactation period of new mothers.

The large rise in the number of birth defects such as cleft lip, congenital heart disease, Edward’s syndrome, Down’s syndrome, and club foot have emphasized the significance of prenatal vitamins. This is because a large number of abnormalities in newborn babies are related to vitamin and nutritional deficiencies in pregnant women that can be addressed.

Government initiatives and welfare programs undertaken by non-government organizations for the health and well-being of pregnant women, especially in developing and under-developed countries is creating opportunities in the prenatal vitamins supplements market. The increasing use of communication channels, social media, and awareness programs that emphasize the importance of health of pregnant women is leading to increased demand for prenatal supplements in these countries.

The prenatal vitamin supplements market is fragmented due to the presence of a large number of small and large players in the vendor landscape. The continued entry of new players due to attractive revenues is anticipated to elevate the fragmented nature of prenatal vitamin supplements market. However, strategic alliances and collaborations on the cards of large players such as Rainbow Light Nutritional Systems Inc., New Chapter Inc., and Country Life LLC could lead to consolidation of vendor landscape to some extent. This could translate into gains for prenatal vitamin supplements market.

North America is a prominent region in the overall prenatal vitamin supplements market. Long-established used of prenatal vitamins among women due to high awareness makes the region leader among other key regions in the prenatal vitamin supplements market.

The global prenatal vitamin supplements market has been segmented into:

by Dosage Form

  • Capsule
  • Powder
  • Gummy

by Distribution Channel

  • Hospital Pharmacies
  • Online Pharmacies
  • Supermarkets
  • Drug Stores

by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • Japan
    • China
    • India
    • Rest of APAC
  • Latin America (LATAM)
    • Brazil
    • Mexico
    • Rest of LATAM
  • Middle East and Africa (MEA)
    • U.A.E.
    • Rest of MEA
Prenatal Vitamin Supplements Market

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1. Preface
     1.1. Research Scope
     1.2. Market Segmentation
     1.3. Research Objectives
     1.4. Key Questions Answered

2. Assumptions and Research Methodology
     2.1. Report Assumptions
     2.2. Acronyms Used
     2.3. Research Methodology

3. Executive Summary
     3.1. Global Prenatal Vitamin Supplements Market Snapshot
     3.2. Market Opportunity Map
     3.3. Porter’s 5 Force Analysis
     3.4. Value Chain Analysis

4. Market Overview
     4.1. Product Overview

5. Market Dynamics
     5.1. Drivers and Restraints Snapshot Analysis
     5.2. Drivers
     5.3. Restraints
     5.4. Opportunities
     5.5. Opportunity Analysis
     5.6. White Space Analysis

6. Global Prenatal Vitamin Supplements Market Analysis, by Dosage Form
     6.1. Key Findings
     6.2. Introduction
     6.3. Capsule
     6.4. Powder
     6.5. Gummy
     6.6. Key Trends
     6.7. Market Attractiveness Analysis

7. Global Prenatal Vitamin Supplements Market Analysis, by Distribution Channel
     7.1. Key Findings
     7.2. Introduction
     7.3. Hospital Pharmacies
     7.4. Online Pharmacies
     7.5. Supermarkets
     7.6. Drug Stores
     7.7. Key Trends
     7.8. Market Attractiveness Analysis

8. Global Prenatal Vitamin Supplements Market Analysis, by Region
     8.1. North America
     8.2. Europe
     8.3. Asia Pacific
     8.4. Latin America
     8.5. Middle East & Africa
     8.6. Market Attractiveness Analysis

9. North America Prenatal Vitamin Supplements Market Analysis
     9.1. North America Prenatal Vitamin Supplements Market Size Forecast, By Country, 2016-2024
     9.2. North America Prenatal Vitamin Supplements Market Size Forecast, By Dosage Form, 2016-2024
     9.3. North America Prenatal Vitamin Supplements Market Size Forecast, By Distribution Channel, 2016-2024
     9.4. North America Prenatal Vitamin Supplements Market Attractiveness Analysis, 2016-2024

10. Europe Prenatal Vitamin Supplements Market Analysis
     10.1. Europe Prenatal Vitamin Supplements Market Size Forecast, By Country, 2016-2024
     10.2. Europe Prenatal Vitamin Supplements Market Size Forecast, By Dosage Form, 2016-2024
     10.3. Europe Prenatal Vitamin Supplements Market Size Forecast, By Distribution Channel, 2016-2024
     10.4. Europe Prenatal Vitamin Supplements Market Attractiveness Analysis, 2016-2024

11. Asia Pacific Prenatal Vitamin Supplements Market Analysis
     11.1. Asia Pacific Prenatal Vitamin Supplements Market Size Forecast, By Country, 2016-2024
     11.2. Asia Pacific Prenatal Vitamin Supplements Market Size Forecast, By Dosage Form, 2016-2024
     11.3. Asia Pacific Prenatal Vitamin Supplements Market Size Forecast, By Distribution Channel, 2016-2024
     11.4. Asia Pacific Prenatal Vitamin Supplements Market Attractiveness Analysis, 2016-2024

12. Latin America Prenatal Vitamin Supplements Market Analysis
     12.1. Latin America Prenatal Vitamin Supplements Market Size Forecast, By Country, 2016-2024
     12.2. Latin America Prenatal Vitamin Supplements Market Size Forecast, By Dosage Form, 2016-2024
     12.3. Latin America Prenatal Vitamin Supplements Market Size Forecast, By Distribution Channel, 2016-2024
     12.4. Latin America Prenatal Vitamin Supplements Market Attractiveness Analysis, 2016-2024

13. Middle East & Africa Prenatal Vitamin Supplements Market Analysis
     13.1. Middle East & Africa Prenatal Vitamin Supplements Market Size Forecast, By Country, 2016-2024
     13.2. Middle East & Africa Prenatal Vitamin Supplements Market Size Forecast, By Dosage Form, 2016-2024
     13.3. Middle East & Africa Prenatal Vitamin Supplements Market Size Forecast, By Distribution Channel, 2016-2024
     13.4. Middle East & Africa Prenatal Vitamin Supplements Market Attractiveness Analysis, 2016-2024

14. Competitive Landscape
     14.1. Competition Matrix
             14.1.1. Pharmicell Co., Inc.
             14.1.2. Fibrocell Science, Inc. 
             14.1.3. Vericel Corporation
             14.1.4. BioTime, Inc.

15. Company Profiles
     15.1. Garden Of Life
             15.1.1. Company Details
             15.1.2. Company Description
             15.1.3. Business Overview
             15.1.4. SWOT Analysis
             15.1.5. Financial Analysis
             15.1.6. Strategic Overview
     15.2. Country Life
             15.2.1. Company Details
             15.2.2. Company Description
             15.2.3. Business Overview
             15.2.4. SWOT Analysis
             15.2.5. Financial Analysis
             15.2.6. Strategic Overview
     15.3. Rainbow Light
             15.3.1. Company Details
             15.3.2. Company Description
             15.3.3. Business Overview
             15.3.4. SWOT Analysis
             15.3.5. Financial Analysis
             15.3.6. Strategic Overview
     15.4. Church & Dwight
             15.4.1. Company Details
             15.4.2. Company Description
             15.4.3. Business Overview
             15.4.4. SWOT Analysis
             15.4.5. Financial Analysis
             15.4.6. Strategic Overview
     15.5. Biotics Research
             15.5.1. Company Details
             15.5.2. Company Description
             15.5.3. Business Overview
             15.5.4. SWOT Analysis
             15.5.5. Financial Analysis
             15.5.6. Strategic Overview
     15.6. MegaFood
             15.6.1. Company Details
             15.6.2. Company Description
             15.6.3. Business Overview
             15.6.4. SWOT Analysis
             15.6.5. Financial Analysis
             15.6.6. Strategic Overview
     15.7. Metagenics
             15.7.1. Company Details
             15.7.2. Company Description
             15.7.3. Business Overview
             15.7.4. SWOT Analysis
             15.7.5. Financial Analysis
             15.7.6. Strategic Overview
     15.8. New Chapter
             15.8.1. Company Details
             15.8.2. Company Description
             15.8.3. Business Overview
             15.8.4. SWOT Analysis
             15.8.5. Financial Analysis
             15.8.6. Strategic Overview
     15.9. Pharmavite
             15.9.1. Company Details
             15.9.2. Company Description
             15.9.3. Business Overview
             15.9.4. SWOT Analysis
             15.9.5. Financial Analysis
             15.9.6. Strategic Overview
     15.10. Twinlab
             15.10.1. Company Details
             15.10.2. Company Description
             15.10.3. Business Overview
             15.10.4. SWOT Analysis
             15.10.5. Financial Analysis
             15.10.6. Strategic Overview
     15.11. Abbott Nutrition
             15.11.1. Company Details
             15.11.2. Company Description
             15.11.3. Business Overview
             15.11.4. SWOT Analysis
             15.11.5. Financial Analysis
             15.11.6. Strategic Overview
     15.12. Matsun Nutrition
             15.12.1. Company Details
             15.12.2. Company Description
             15.12.3. Business Overview
             15.12.4. SWOT Analysis
             15.12.5. Financial Analysis
             15.12.6. Strategic Overview

List of Tables

TABLE 1 Global Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Dosage Form, 2016–2024
TABLE 2 Global Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Distribution Channel, 2016–2024
TABLE 3 Global Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Region, 2016–2024
TABLE 4 North America Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Country, 2016–2024
TABLE 5 North America Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Dosage Form, 2016–2024
TABLE 6 North America Prenatal Vitamin Supplements Market Size (US$) Forecast, by Distribution Channel, 2016–2024
TABLE 7 Europe Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Country, 2016–2024
TABLE 8 Europe Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Dosage Form, 2016–2024
TABLE 9 Europe Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Distribution Channel, 2016–2024
TABLE 10 Asia Pacific Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Country, 2016–2024
TABLE 11 Asia Pacific Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Dosage Form, 2016–2024
TABLE 12 Asia Pacific Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Distribution Channel, 2016–2024
TABLE 13 Latin America Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Country, 2016–2024
TABLE 14 Latin America Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Dosage Form, 2016–2024
TABLE 15 Latin America Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Distribution Channel, 2016–2024
TABLE 16 MEA Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Country, 2016–2024
TABLE 17 MEA Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Dosage Form, 2016–2024
TABLE 18 MEA Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, by Distribution Channel, 2016–2024

List of Figures

FIG. 1 Global Prenatal Vitamin Supplements Market Value Share Analysis, by Dosage Form, 2015 and 2024
FIG. 2 Global Capsule Market Size Forecast (US$ Mn), 2016–2024
FIG. 3 Global Powder Market Size Forecast (US$ Mn), 2016–2024
FIG. 4 Global Gummy Market Size Forecast (US$ Mn), 2016–2024
FIG. 5 Prenatal Vitamin Supplements Market Attractiveness Analysis, by Dosage Form
FIG. 6 Global Prenatal Vitamin Supplements Market Value Share Analysis, by Distribution Channel, 2015 and 2024
FIG. 7 Global Hospital Pharmacies Market Size Forecast (US$ Mn), 2016–2024
FIG. 8 Global Online Pharmacies Market Size Forecast (US$ Mn), 2016–2024
FIG. 9 Global Supermarkets Market Size Forecast (US$ Mn), 2016–2024
FIG. 10 Global Drug Stores Market Size Forecast (US$ Mn), 2016–2024
FIG. 11 Global Prenatal Vitamin Supplements Market Attractiveness Analysis, by Distribution Channel
FIG. 12 North America Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 13 Europe Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 14 Asia Pacific Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 15 Latin America Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 16 MEA Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 17 Global Prenatal Vitamin Supplements Market Attractiveness Analysis, by Region
FIG. 18 U.S. Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 19 Canada Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 20 North America Prenatal Vitamin Supplements Market Attractiveness Analysis, by Country
FIG. 21 North America Prenatal Vitamin Supplements Market Attractiveness Analysis, by Dosage Form
FIG. 22 North America Prenatal Vitamin Supplements Market Attractiveness Analysis, by Distribution Channel
FIG. 23 Germany Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 24 U.K. Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 25 France Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–20
FIG. 26 Germany Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 27 Italy Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 28 Rest of Europe Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 29 Europe Prenatal Vitamin Supplements Market Attractiveness Analysis, by Country
FIG. 30 Europe Prenatal Vitamin Supplements Market Attractiveness Analysis, Source
FIG. 31 Europe Prenatal Vitamin Supplements Market Attractiveness Analysis, by Distribution Channel
FIG. 32 Japan Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 33 China Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016
FIG. 34 India Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 35 Rest of APAC Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 36 Asia Pacific Prenatal Vitamin Supplements Market Attractiveness Analysis, by Country
FIG. 37 Asia Pacific Prenatal Vitamin Supplements Market Attractiveness Analysis, by Dosage Form
FIG. 38 Asia Pacific Prenatal Vitamin Supplements Market Attractiveness Analysis, by Distribution Channel
FIG. 39 Brazil Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 40 Mexico Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 41 Rest of LATAM Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 42 Latin America Prenatal Vitamin Supplements Market Attractiveness Analysis, by Country
FIG. 43 Latin America Prenatal Vitamin Supplements Market Attractiveness Analysis, by Dosage Form
FIG. 44 Latin America Prenatal Vitamin Supplements Market Attractiveness Analysis, by Distribution Channel
FIG. 45 U.A.E. Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 46 Rest of MEA Prenatal Vitamin Supplements Market Size (US$ Mn) Forecast, 2016–2024
FIG. 47 Middle East & Africa Prenatal Vitamin Supplements Market Attractiveness Analysis, by Country
FIG. 48 Middle East & Africa Prenatal Vitamin Supplements Market Attractiveness Analysis, by Dosage Form
FIG. 49 Middle East & Africa Prenatal Vitamin Supplements Market Attractiveness Analysis, by Distribution  Channel

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