Global Prenatal Vitamin Supplements Market:  Snapshot

Giving birth is an ecstatic jubilant adventure. Pregnancy brings not just a new life but also lot of duties and responsibilities. Fatigue and deficiencies are likely to occur. Women have a more stressful lifestyle due to their hectic schedule. Balancing both work life and looking after household needs is hard work. It is the ultimate cause of irregular eating and sleeping habits. Due to this, a lot of women suffer from vitamin and mineral deficiencies. A large number of women complain of vitamin deficiency during pregnancy. For proper development of the fetus in the womb, certain nutrients called prenatal vitamins are vital for all the three stages of the lactation period i.e. before, during and after. These prenatal vitamins are available in the form of large supplements but it is essential that they are consumed only if prescribed by a medicinal practitioner.

Owing to the rise in birth defect incidents like Down syndrome, club foot, congenital heart disease, Edward’s syndrome, phenylketonuria, and cleft lip has stimulated the demand for prenatal vitamin supplements globally. Other than that, recent advancements and growing awareness in the healthcare technology have influenced the growth of the prenatal vitamins supplements market.

The global prenatal vitamin supplements market was US29.12 bn as of 2015. It is estimated to rise with 7.7% CAGR to reach US$56.10 bn within the forecast period of 2016 to 2024.

prenatal vitamin supplements market

Capsules More Likely Recommended by Doctors

Based on segmentation by dosage form, the market is divided into gummy, capsule, and powder. Capsules are recommend more by doctors as they have a longer shelf-life than gummy or powder. Other than that, capsules easily dissolve with gastric juices and are likely to remain the most prescribed variant through the forecast period. Recent technologies have brought easier ways of filling capsules with different dosage forms like pellets, powders and liquids. The capsule segment is likely to hold dominance in the global prenatal vitamin supplements market.

Based on segmentation by distribution channel, the market is divided into drug stores, supermarkets, online pharmacies and hospital pharmacies. The drug store market is emerging with almost 53.1% share as of 2015 records. Drug stores offer more convenience to the customers as there is direct interaction and customers can clear their doubts regarding the same as compared to the other distribution channels. Therefore drug store market is playing a major role in drawing profit to the market. The drugs store market is predicted to remain dominant throughout the forecast period even though the demand for other distribution channels is likely to grow faster in the years to come.

North America Emerging as Most Attractive Market

The global prenatal vitamin supplements market is studied on the basis of key geographies Middle East and Africa, Latin America, Asia Pacific, Europe and North America. North America is emerging as the most attractive market out of the listed regions. On account of being one of the earliest adopters of latest technologies, North America also possesses a high degree of awareness among the consumers. North America is predicted to continue its dominance in the market following the 2015 records of 41.2% share in future prenatal vitamin supplements global market. However, Asia Pacific is likely to exhibit the highest CAGR during the forecast period.

Companies like Church & Dwight Co., Inc., Rainbow Light Nutritional Sytems Inc., New Chapter, Inc., Country Life LLC., and Twinlab Corporation are the major players in the global market for prenatal vitamin supplements.

Global Prenatal Vitamin Supplements Market: Overview

Prenatal vitamins are the mineral and vitamin supplements used by during their pregnancy for the healthy development of the fetus. Prenatal vitamins are also recommended by doctors before conception and post conception lactation period. These vitamins are like other common man multivitamins but with different concentration of vitamins and some special vitamins required during pregnancy. Most of these vitamins are prescribed as regulated by U.S. FDA and other countries regulatory authorities. These vitamins are not the substitute of healthy diet required by women during conception but are needed for extra vitamin requirements for the growth of the fetus. This report studies the current scenario as well as future market potential for prenatal vitamin supplements globally. This report provides an elaborate executive summary, which includes the market snapshot that provides market dynamics of various segments and sub-segments that are included in the report in a precise manner.

Global Prenatal Vitamin Supplements Market: Scope of the Report

This report provides in-depth analysis of the prenatal vitamin supplements market. The stakeholders for this report include companies involved in the manufacturing of prenatal vitamin supplements, companies providing raw material for manufacturing prenatal vitamin supplements, and companies providing equipment for manufacturing. . For providing the snapshot of the market to stakeholders, an executive summary section has been included in the report, which mainly summarizes the market trends, competition and size of different regions.

The report provides market estimation of prenatal vitamin supplements market in terms of revenue (US$ Mn) for all the segments and sub segments with CAGR % for period 2016 to 2024, considering 2015 as the base year. The report also provides the volume of prenatal vitamin supplements products for all the segments and sub segments with CAGR % for period 2016 to 2024. Furthermore, the report incorporates market attractiveness analysis by geography category that depicts the most attractive region in the global market during the forecast period from 2016 to 2024.

The market overview section of this report analyzes market dynamics such as drivers, restraints and opportunities that influence the prenatal vitamin supplements market in the current and future scenario. Market share analysis among the market players is analyzed to signify percentage share of the major players operating in the prenatal vitamin supplements market. All these factors will help the market players to decide about the business strategies and plans to be incurred in future for strengthening their position in the global market.

Global Prenatal Vitamin Supplements Market: Segmentation

The prenatal vitamin supplements market has been segmented based on dosage form, distribution channel, and geography. Based on dosage form, the global prenatal vitamin supplements market has been segmented into capsules, powders and gummy. Based on distribution channel, the global prenatal vitamin supplements market has been segmented into hospital pharmacies, online pharmacies, supermarkets, and drug stores.

Geographically, the prenatal vitamin supplements market has been categorized into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Moreover, analysis for the major countries comprising U.S. Canada, Germany, U.K., Japan, China, Brazil, Mexico, UAE and India have also been provided in the report. A detailed qualitative analysis of the factors responsible for driving and restraining the growth of the prenatal vitamin supplements market in various regions has been provided in this section.

Companies Mentioned in the Report

This report also includes recommendations section that will assist new companies in establishing their presence and market players in expanding their market share in the prenatal vitamin supplements market. The report concludes with the company profile section which includes company overview, financial overview, product portfolio, business strategies and recent developments for market players. The major players that are profiled in the report include Garden Of Life Inc., Country Life LLC., Rainbow Light Nutritional Sytems Inc., Church & Dwight Co., Inc., Biotics Research Corporation, MegaFood, Metagenics, Inc., New Chapter, Inc., Pharmavite LLC., Twinlab Corporation, Abbott Nutrition, and Matsun Nutrition.

The global prenatal vitamin supplements market has been segmented into:

  • Global Prenatal Vitamin Supplements Market, by Dosage Form
    • Capsule
    • Powder
    • Gummy
       
  • Global Prenatal Vitamin Supplements Market, by Distribution Channel
    • Hospital Pharmacies
    • Online Pharmacies
    • Supermarkets
    • Drug Stores
       
  • Global Prenatal Vitamin Supplements Market, by Geography
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Italy
      • Rest of Europe
    • Asia Pacific (APAC)
      • Japan
      • China
      • India
      • Rest of APAC
    • Latin America (LATAM)
      • Brazil
      • Mexico
      • Rest of LATAM
    • Middle East and Africa (MEA)
      • U.A.E.
      • Rest of MEA
.