Prenatal care is the care to be taken during pregnancy. Early and regular prenatal care is quite important for the health of a mom and baby during pregnancy. It includes regular health check-ups and diagnostic tests. The prenatal care market is expected to witness strong growth as all pregnant women suffer from common health issues such as stretch marks, pigmentation, hair and snail changes, and back pain. Several pregnancy products are available to treat these conditions in the form of creams, gels, and lotions in the U.S. Therefore, the prenatal care market in the country is expected to grow significantly in the next few years. Additionally, the leading players help create awareness regarding availability and use of pregnancy products in the market. These players engage in various marketing tactics and awareness campaigns which is expected to boost the growth of the prenatal care market. Furthermore, approximately 90% women develop stretch marks during pregnancy. This has increased demand for these products to be readily available in the market.
The global prenatal care market is driven by various factors such as increasing incidence of preterm child births, growing awareness about prenatal care, and rising demand for various prenatal products, therapeutics, diagnostics, and monitoring equipment. Additionally, government initiatives for prenatal and neonatal care are likely to drive the market in the near future. Moreover, increase in distribution channels such as supermarkets, online stores, retail stores, and pharmacies are likely to fuel the growth of the pregnancy products market in the near future. Furthermore, rise in teen pregnancies in Southern United States is projected to propel the prenatal market in the region. Growing awareness about prenatal care has led to increase in expenditure on baby care products to provide the right care to babies. However, the global recession, increase in working women population, and single child family are the factors hampering market growth. Nevertheless, governments in some countries are taking action to offset these restraints by providing subsidies to families with more children.
The global prenatal care market has been segmented based on product type, distribution channel, and region. In terms of product type, the market has been segmented into skin toning lotions, body restructuring gels, stressed leg products, breast products, stretch mark minimizers, and dark spot treatment creams. The stretch marks minimizers segment is projected to account for the largest share of the market during the forecast period. Growth of the segment is attributed to increasing popularity and enhanced results shown by these products. Based on distribution channel, the prenatal care market has been segmented into hospital pharmacies, online pharmacies, supermarkets, and drug stores. Geographically, the prenatal care market has been segmented into five major regions: North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. North America is expected to dominate the global market during the forecast period owing to increase in female population and significant rise in the number of pregnancies in the past few years. Around 4 million births take place in the U.S. each year. This is the most developed market for prenatal products, with high average spending among parents-to-be for healthy child.
Major players in the market are Nine Naturals, LLC, Mama Mio US Inc., Clarions Group, Expanscience Laboratories, Inc., and Noodle & Boo.
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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