Premium messaging services have been the standard forms of communicating since the evolution of mobile technology. Though charged initially, premium messages soon lost their premium pricing as the telecom service providers grew with larger subscriber bases. Today, with minimal charge, premium messaging services such as A2P MMS, A2P SMS, P2A MMS, and P2A SMS have become the obvious choices for several enterprises to establish meaningful communication with the masses.
Transparency Market Research offers an in-depth study of the global premium messaging market through its new research report. The document presents a thorough analysis of the historical data pertaining to the global market along with an understanding of the current market situation. Furthermore, experts have also compared these aspects to put forth the possible trajectory of this market. The new research report also provides the explanation of the competitive landscape and the ongoing developments of the key players operating in the global market.
Premium Messaging Market: Trends and Opportunities
The global premium messaging market is anticipated to grow at a remarkable pace due to the rising usage of mobile phones and other communication devices. The growing communication activities undertaken by business and enterprises due to a dip in the pricing of premium messages is also driving the global market. The usability of text messages across all platforms along with their user-friendliness is also driving the growth of the global market. Owing to these reasons, several enterprises and businesses along with private and public organizations are using SMS as a mode of communication with the masses. They not only come at a low price but can also reach the masses in a negligible timeframe.
Premium messaging is used in sectors such as shipping and logistics, retail, entertainment, BFSI, entertainment and media, hospitality, and outsourcing. Analysts predict that despite challenges such as the emergence of social networking sites and other online modes of communications, the BFSI sector is estimated to be the key user of premium messaging services. The sector is anticipated to utilize these services for establishing communication with a wider population base about payment reminders, alerts, premium dues, offers, and schemes. The entertainment and media industry is also using the services of this market to reach about to a large number of people about competitions, tickets, bookings, concerts, voting, and several other programs. Thus, the comfort of users with text messages is expected to be a lucrative opportunity for the global market to use it as a medium to communicate messages pertaining to public interest.
Premium Messaging Market: Region-wise Outlook
Geographically, the global premium messaging market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Analysts predict Asia Pacific to be the leading regional market due to an ever-increasing population base. The report indicated that traffic for premium messages in Asia Pacific stood at 86 billion in 2011 and is projected to witness growth in the coming years as well. The fact that several consumers are still using basic mobile phones that do not support messaging applications other than the facility of text messages is likely to benefit this regional market.
Key Players Mentioned in the Report are:
Some of the key players operating in the global premium messaging market are Dialogue Communications Ltd.,Sybase 365, OpenMarket, mBlox, Aerialink Inc., Beepsend AB, V3Mobi Communications Pvt. Ltd., Mobicage NV, AMD Telecom SA, Jinny Software Ltd., Infobip Plt, Symsoft AB, and Angkor Data Communications Group Co. Ltd.
Market Segmentation of the Global Premium Messaging Market is as follows:
Premium Messaging Market by Type
- A2P SMS
- A2P MMS
- P2A SMS
- P2A MMS
Premium Messaging Market by Application
- Shipping and Logistics
- Entertainment and Media
The regional analysis covers:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report:
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments