Premium A2P and P2A Messaging Market: Overview

The premium A2P and P2A messaging market may sow the seeds of growth across the forecast period of 2019-2028 on the back of a plethora of technological advancements across the software and smartphone industry. With the increasing adoption of A2P and P2A messaging, many organizations are aiming to reach their consumer base in a fast and reliable manner. Some instances of A2P messaging include promotional notifications and one-time passcode notifications from third-party applications whereas P2A messaging instances involve SMS lottery campaigns and TV voting initiatives

On the basis of application, the premium A2P and P2A messaging market can be classified into inquiry and search-related queries, promotional and marketing services, pushed content services, customer relationship management (CRM), interactive messaging, and others.

This report offers useful insights that influence the growth of the premium A2P and P2A messaging market positively. It also focuses on various parameters such as key trends, competitive structure, regional assessment, etc. The segmental study enables an individual to understand the different growth aspects of the premium A2P and P2A messaging market in a well-ordered manner. The report also covers the COVID-19 impact on the market, thus enabling the market shareholder to get a clear picture of the current scenario.

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Premium A2P and P2A Messaging Market: Competitive Dynamics

The premium A2P and P2A messaging market is highly fragmented with numerous players in the fray involved in a neck-to-neck competition for acquiring a top place. The vendors in the premium A2P and P2A messaging market strive to offer a unique platform for the consumers to help them reach a large base seamlessly. The market players also enter into various partnerships and collaborations for strengthening their position.

Some well-established participants in the premium A2P and P2A messaging market are Tata Communications, CLX Communications, SAP, Twilio, Tyntec, and Mahindra Comviva.

Premium A2P and P2A Messaging Market: Key Developments

  • Infobip, a communications platform, recently secured a ‘Best’ rating for A2P SMS in Tier 1 vendor performance according to ROCCO’s annual benchmarking report
  • Vodafone, Telefonica, and DT Germany recently completed peer to peer interconnection for Rich Communications Services (RCS) using Mavenir’s Business Messaging Cloud; the cloud solution includes delivering A2P and P2A messaging to users

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Premium A2P and P2A Messaging Market: Emerging Trends

The premium A2P and P2A messaging market has proved to be a great platform for communication for various companies with their consumers. Premium A2P and P2A messaging creates novel avenues in traffic-building opportunities for end users. An end user is mostly attracted to a full-setup hub for all types of exchange between mobile operators and enterprises.

Consumers nowadays mostly prefer personalized and short communication due to their fast-moving daily routine. In this context, premium A2P and P2A messaging secures brownie points, thus encouraging the growth of the market. In addition, it also offers a tailored experience for the users. This aspect further opens new doors of growth for the premium A2P and P2A messaging market. Many cloud-messaging apps are also concentrating on A2P messaging for industrial locations. For instance, Vaporsky, a cloud messaging platform recently announced its plans to focus on A2P messaging while laying the roadmap for the next quarter.

Premium A2P and P2A Messaging Market: Regional Landscape

The premium A2P and P2A messaging market is gaining considerable momentum across the globe. Asia Pacific may prove to be a winner in gaining good growth for the premium A2P and P2A messaging market. Massive adoption of premium A2P and P2A messaging services across a plethora of enterprises acts as a strong growth influencer for the market in Asia Pacific.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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