Premium A2P and P2A Messaging Market: Overview

The premium A2P and P2A messaging market may sow the seeds of growth across the forecast period of 2019-2028 on the back of a plethora of technological advancements across the software and smartphone industry. With the increasing adoption of A2P and P2A messaging, many organizations are aiming to reach their consumer base in a fast and reliable manner. Some instances of A2P messaging include promotional notifications and one-time passcode notifications from third-party applications whereas P2A messaging instances involve SMS lottery campaigns and TV voting initiatives

On the basis of application, the premium A2P and P2A messaging market can be classified into inquiry and search-related queries, promotional and marketing services, pushed content services, customer relationship management (CRM), interactive messaging, and others.

This report offers useful insights that influence the growth of the premium A2P and P2A messaging market positively. It also focuses on various parameters such as key trends, competitive structure, regional assessment, etc. The segmental study enables an individual to understand the different growth aspects of the premium A2P and P2A messaging market in a well-ordered manner. The report also covers the COVID-19 impact on the market, thus enabling the market shareholder to get a clear picture of the current scenario.

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Premium A2P and P2A Messaging Market: Competitive Dynamics

The premium A2P and P2A messaging market is highly fragmented with numerous players in the fray involved in a neck-to-neck competition for acquiring a top place. The vendors in the premium A2P and P2A messaging market strive to offer a unique platform for the consumers to help them reach a large base seamlessly. The market players also enter into various partnerships and collaborations for strengthening their position.

Some well-established participants in the premium A2P and P2A messaging market are Tata Communications, CLX Communications, SAP, Twilio, Tyntec, and Mahindra Comviva.

Premium A2P and P2A Messaging Market: Key Developments

  • Infobip, a communications platform, recently secured a ‘Best’ rating for A2P SMS in Tier 1 vendor performance according to ROCCO’s annual benchmarking report
  • Vodafone, Telefonica, and DT Germany recently completed peer to peer interconnection for Rich Communications Services (RCS) using Mavenir’s Business Messaging Cloud; the cloud solution includes delivering A2P and P2A messaging to users

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Premium A2P and P2A Messaging Market: Emerging Trends

The premium A2P and P2A messaging market has proved to be a great platform for communication for various companies with their consumers. Premium A2P and P2A messaging creates novel avenues in traffic-building opportunities for end users. An end user is mostly attracted to a full-setup hub for all types of exchange between mobile operators and enterprises.

Consumers nowadays mostly prefer personalized and short communication due to their fast-moving daily routine. In this context, premium A2P and P2A messaging secures brownie points, thus encouraging the growth of the market. In addition, it also offers a tailored experience for the users. This aspect further opens new doors of growth for the premium A2P and P2A messaging market. Many cloud-messaging apps are also concentrating on A2P messaging for industrial locations. For instance, Vaporsky, a cloud messaging platform recently announced its plans to focus on A2P messaging while laying the roadmap for the next quarter.

Premium A2P and P2A Messaging Market: Regional Landscape

The premium A2P and P2A messaging market is gaining considerable momentum across the globe. Asia Pacific may prove to be a winner in gaining good growth for the premium A2P and P2A messaging market. Massive adoption of premium A2P and P2A messaging services across a plethora of enterprises acts as a strong growth influencer for the market in Asia Pacific.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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