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Powered Agriculture Equipment Market: Introduction

  • Powered agriculture equipment refers to agriculture machinery used in farming and agriculture. Several types of equipment such as hand tools and power tools, to tractors, come under the category of powered agriculture equipment. Various ranges of equipment or machinery are used in both organic and nonorganic farming.

Key Drivers of the Global Powered Agriculture Equipment Market

  • Increasing population is one of the major factors driving the growth of food production around the world, which increases the usage of powered agriculture equipment. Powered agriculture equipment is replacing traditional methods due to availability of highly innovated and advanced products. Other factors such as labor shortage, ease of financing, government initiatives in the form of financing schemes, subsidies and low import duties, rising income levels of rural households, and emergence of contract farming are enabling farmers to derive benefits of training, technology, and easy financing. These factors contribute to the growth of the powered agriculture equipment market around the world.

Factor Restraining the Global Powered Agriculture Equipment Market

  • Large capital investment is required initially that may restrict small farmers from investing in agriculture equipment. This may hinder the market growth in developing countries.

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Market in Asia Pacific to Expand Rapidly

  • In terms of geography, the global powered agriculture equipment market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the powered agriculture equipment market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the powered agriculture equipment market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America powered agriculture equipment market is segmented into Brazil, and Rest of South America.
  • North America accounted for largest share of the global powered agriculture equipment market due to the presence of large producers of corn, wheat, and soy, which is driving the demand for agriculture equipment in the region. Canada and the U.S. are major contributors to the growth of the powered agriculture equipment market in North America.
  • The powered agriculture equipment market in Asia Pacific is projected to expand rapidly during the forecast period due to increasing food productivity in the region. Asia is the most populated region globally, which faces issues of food shortage that leads to increase in food production. China and India are majorly agriculture-based countries; subsidies given by central and state governments encourages farmers to invest in agriculture equipment. This is expected to expand the powered agriculture equipment market in the Asia Pacific region.

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Key Players Operating in the Global Market

Manufacturers in the powered agriculture equipment market are focusing on becoming more proficient and developing advanced equipment to enhance their competitive advantage and market share globally. Companies are concentrating on generating public awareness about their existing and new products & technologies. Moreover, they are strategizing on collaborations and partnerships to compete with the product portfolio of competitors.

For instance, in October 2019, Deere & Company launched 8RT two-track tractors, 8R wheel tractors, and 8RX tractor. 8RX tractor was the industry’s first fixed frame four track tractor.  

In 2019, Kubota Corporation launched a new series of tractors with high horsepower featured models. This launch was held with the vision to accelerate the company's business in the tractor market.

A few of the key players operating in the global powered agriculture equipment market are:

  • AGCO Corporation
  • Alamo Group Inc.
  • CLAAS KGaA mbH
  • CNH Industrial
  • Deere & Company
  • Escorts Limited
  • ISEKI & CO., LTD.
  • KUBOTA Corporation
  • Mahindra & Mahindra Ltd.
  • SDF

Global Powered Agriculture Equipment Market: Research Scope

Global Powered Agriculture Equipment Market, by Product Type

  • Tractor
  • Sprayer
  • Field Cultivator
  • Shredders and Cutters
  • Seeders and Planters
  • Others (Plough, Baler, etc.)

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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