Power window is an electronic system, also called electronic window, which enables the raising and lowering of the car window with the help of switch connected through electronic components. Windows are an integral part of a car. Changing technology, innovations, and the increasing usage of electronic systems in vehicles are driving the growth of power windows market. Some vehicles have simple systems comprising switches and a motor. Power is driven from motor through switches. In some vehicles, instead of the power for the motor going through the switches directly, the switches are connected to one of the several electronic modules in the car. Switches are connected to the central module of the vehicle, called the body controller. The body controller is a microcontroller which works as a small computer with dedicated functions within the larger mechanical and electronics systems. The microcontroller consists of one or more processing units, memory, and programmable input/output peripherals.

One of the modern day technology used as power window is anti-pinch power window system. Anti-pinch technology is a safety system which modern vehicles employ in the power windows. This technology foils the winding up of the power window. If the power window system senses any hindrance in the path of the glass of window, it avoids the window glass from moving further up. Thus, it prevents possible accidents.

Vehicles witnessed a higher usage and demand for power windows as compared to traditional door windows. The primary reason behind this is the consumer demand for vehicles having advanced technology features. Automakers are increasing the production of such vehicles that provide more features in order to satisfy the need of consumers. They are also focusing more on advanced technology features associated with sensors, powered by the microcontroller, in order to increase the safety and security level of the automobiles. Overall increase in the production of passenger and commercial vehicles is boosting the power window market for automotive. Minor accidents of vehicles damage the power window system and replacement of the system is expensive.

The power window market for automotive can be segmented based on component, operating type, vehicle type, sales channel, and region.

Based on component, the power window market for automotive can be classified into motor and three more sub segments. Integration of these components in an orderly manner helps drive the power properly and helps the power window function correctly. Demand for motors is increasing rapidly, presently, owing to their multiple usage in vehicles for various purposes.

Based on operating type, the power window market for automotive can be segmented into automatic and one more major sub segment. Among which automatic power windows system which run on electronic systems is going to dominate the power windows market for automotive during forecast period 2018-2026. In this system manual interaction is only associated with operation of the switch to lower and raise the power window.

Based on vehicle type, the power windows market for automotive can be segregated into two segments. Passenger vehicles are motor vehicles with at least four wheels, used for the transport of passengers, and comprise no more than eight seats in addition to the driver's seat. Increase in the advancement of the technologies and its adoption in passenger vehicle is expected to dominate the penetration rate of power window for automotive in the passenger vehicles.

In terms of sales channel, the automotive power window market can be divided into Original Equipment Manufacturer (OEM) and Aftermarket segment.

Based on region, the power windows market for automotive can be segmented into North America, Europe, Asia Pacific, and Latin America. Asia Pacific accounts for a major share of the global power windows market for automotive, owing to the high population of the countries in this region and the high rate of adoption of advanced technology in countries such as China and India. Countries in Latin America such as Brazil, are focusing more on vehicles with advanced features and technology. Several leading manufacturers from North America and Asia Pacific and they contribute more to the economy of respective country.

Key players operating in the power window market for automotive include Denso Corporation, Robert Bosch GmbH, Aisin Seiki, Valeo, Magna International, Johnson electric, Mitsuba Corp., Antolin, HI-LEX, Continental AG, and Delphi Automotive.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Power Window Automotive Market

Pre Book