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Global Power Rental Market: Snapshot

Power rental systems cater to the needs of numerous industries during periods of power suspension. During such periods, the power rental units provide back-up systems to keep operations running. Emerging economies and high population rates require more power supply each day. By 2030, the electricity demand worldwide will double at an annual rate of 2.4%, according to the findings of IAEA (International Atomic Energy Agency).

Augmenting levels of urbanization all over the globe have spurred infrastructural growth, which will in turn boost the demand for power. Repetitive power shortages and inadequate infrastructure in developing countries have been urging several companies to opt for power rental-based solutions. Aged power plants along with power interruption will encourage the power rental market in the coming years.  By 2019, the global market for power rental systems is estimated to be worth US$20.64 bn. 

Petroleum Industry to Fuel Growth due to Need for Uninterrupted Power Supply

The market includes key end-user segments such as gas and mining, events market, industrial, construction, and government and utilities. Government offices and organizations, telecommunication service sectors, renewable power plants, and hospitals require uninterrupted power supply.

The global power rental market has been divided on the basis of end-use, application, and geography. The key applications in this market include continuous power, peak shaving, and standby systems. The report explains the current trends and projections as to which segment will lead in the application segment, along with statistical data supporting the findings. The peak shaving application market is expected to expand significantly during the forecast period due to energy intensive industries wanting to steer clear of power suspension during peak and non-peak hours.

MEA to Dominate due to Emergence of Altaaqa Global

The power rental market in China is projected to expand at a rapid rate on account of thermal power generation, which will, in turn boost demand in Asia Pacific. In the Middle East and Africa segment, the time is believed to be ripe for tremendous opportunities. This is because of the towering energy needs and popularity of tourism. In 2012, the MEA lead the global market for power rental, claiming about 31% of the revenue. One of the prominent factors behind this development is the establishment of Altaaqa Global, which primarily offers power solutions in and around Dubai, thereby assisting the expansion of the market.

Asia Pacific stood second in terms of revenue generation in 2012. Because of the hindrance caused by high levels of undersupply of energy that relies on an outdated, unstable power grid, it is expected that Asia Pacific will witness increasing energy demand, benefitting the market. In North America, the numerous regulatory policies conducted by the American Rental Association (ARA), in addition to growing end-user applications, have substantially profited the power rental market. There are several industries in Europe that generate energy in order to fulfill demand for the same.

Some key players in the market are Hertz Corporation, Kohler Co., United Rentals, Perennial Technologies Pvt Ltd, Atlas Copco AB, and Energyst. One of the leading companies in the power rental market is Aggreko. It has been dominating the market since 2012 and might continue to do so over the course of the forecast period. Customized products by Aggreko have become quite popular. Another market player, Caterpillar, overtook Aggreko, making its hold stronger in the U.S. In North America, APR Energy leads the market for power rental, efficiently fulfilling the demands of consumers. Growing number of market players, both on a local as well as international level, has led to intense competition.

Power rental systems are beneficial during power blackout/outages in order to keep the production process uninterrupted. Reliable power solutions minimize the idle time in production due to ad hoc power failures. Global electricity demand is expected to double by 2030 at an annual rate of 2.4% as per IAEA (International Atomic Energy Agency). Growing economies and population are driving the electricity demand which in turn are expected to push the overall power rental market over the forecast period. Power rental units act as a supplementary source which provides backup to power grids. Power rental units acts as a supplementary source which provides a backup to power grids. The power blackout made news in Europe and North America that nearly halted most of the industrial production. However, power rental solutions were to the rescue under such critical situation. Ageing power plants accompanied with outages are expected to bolster the power rental systems market. Increased events, fairs and festivals require substantial power which relies on power rental systems.


Peak shaving, continuous power supplies are some of the prominent applications discussed in this study that are driving power rental market. Power rental units find growing number of applications in government and petroleum industry that is likely to bolster power rental market growth over the coming couple of years. The Middle East and Africa accompanied by Asia Pacific are some of the regions actively dealing in oil extraction activities. Furthermore, these regions are witnessing rapid growth in construction industry. These factors are likely to attribute towards the growth of power rental product’s demand, thereby fuelling power rental market growth in respective regions.


This research study analyzes the market size of power rental systems, in terms of revenue. The power rental market has been segmented on the basis of application, end use and geography, in order to provide a holistic picture of the market. The report analyzes the rise in power demand owing to power shortages and penalty on extra power usage during peak hours. Market data for all segments has been provided on a regional level for the period 2012 to 2019. A comprehensive competitive landscape including company market share analysis has also been provided in this report.


Key applications analyzed in the report include peak shaving, continuous power and standby systems. The report gives a brief idea of the ongoing trends in the power rental market accompanied by the justification explaining which application segment is likely to excel over the forecast period. Power rental systems end user market segments estimated in this study include government and utilities, oil, gas and mining, construction, industrial, events. Power rental systems have substantial demand in several end use industries, which are also evaluated in this research study. Regional data has been provided for North America, Europe, Asia Pacific, and Rest of the World (RoW). It also provides detailed analysis, historical data, and statistically refined forecast for the segments covered. Regional analysis in this study describes the behavior of different end use industries owing to shortage of power supply. 


This report also includes Porter’s five forces model analysis, value chain analysis, and market attractiveness analysis by technology. Some of the key market participants that deal in power rental systems market include Aggreko plc, APR Energy LLC, Atlas Copco AB, and Energyst CAT Rental Power. The report provides an overview of these companies followed by their financial revenue, business strategies, and recent developments.


The research provides detailed analysis of companies dealing in power rental systems, trend analysis and demand forecast by geography. The value chain for power rental systems study encompasses all the stages of setting up the systems and its applications. The study presents a comprehensive assessment of the stakeholder strategies, winning imperatives for them by segmenting the power rental market as below:

  • Power Rental Market: Application Analysis

    • Peak Shaving
    • Continuous Power
    • Standby
  • Power Rental Systems Market: End User Analysis

    • Government and Utilities
    • Oil, Gas and Mining
    • Construction
    • Industrial
    • Events
  • Power Rental Market: Regional Analysis

    • North America
    • Europe
    • Asia-Pacific
    • Rest of World (RoW)

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Power Rental Market

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