Powdered soft drink is a fruit flavored powder, which is added to water to give a refreshing soft drink. The powdered soft drink market has remained static for the past decade owing to the emergence of many variants in the beverage industry. The consumers are experimenting with more varieties of beverages and powdered soft drink market has faced declined due to consumer boredom. Innovation and more flavors are resulting in slight growth of the powdered soft drink market. As consumers tend to purchase and use powdered beverages during travel trips and long summer days, the powdered soft drinks market exhibits abrupt fluctuations.

Powdered Soft Drinks Market: Segmentation

The powdered soft drinks market can be segmented on the basis of flavor, packaging and distribution channel.

On the basis of flavor, the powdered soft drinks market can be segmented as mango, citrus and others. The citrus segment can be further sub segmented as lemon, orange and pineapple. Many a times, the products are introduced to cater to the demands of regional flavors. Products designed to satiate the different demands of the different regions has proven beneficial for the growth of the powdered soft drinks market.

On the basis of packaging, the powdered soft drinks market can be segmented as carton boxes, pouches and sachets.

On the basis of distribution channel, the Powdered Soft Drinks market can be segmented as store-based retailing and online retail. The store based retailing can be further segmented as modern grocery retail and traditional grocery retail. The modern grocery retail can be segmented as hypermarkets/supermarkets, convenience stores, mom & pop stores and discount stores. The traditional grocery retailing can be further segmented as food & drink specialty stores, independent small groceries and others.

Powdered Soft Drinks Market: Drivers, Restraints, and Trends

The regions with an absence of key players exhibit substantial growth in the powdered soft drinks market. Product innovation like the inclusion of healthy ingredients in the powdered soft drinks presents a good opportunity for the growth of the powdered soft drinks market, as consumer demands are more health oriented nowadays. The inclusion of the natural colors and organic flavors and ingredients is also vital for the powdered soft drinks market to retain its market share in the drink mix industry. The innovation in the packaging format has also affected the growth of the powdered soft drinks market. Packaging with improved usability is proving helpful in enhancing the consumer base for the powdered soft drinks market. Another packaging format that adds advantage is the use of single use sachets which have been more preferred by the consumers. As compared to the liquid soft drinks, the powdered soft drinks are portable, less messy and occupy less space. The indirect factor boosting the growth of the powdered soft drinks market is the growth in the instant drinks and ready-to-eat food market. The powdered soft drinks have been known to contain too many artificial ingredients, flavors, and high intensity sweeteners and as demand for organic and natural food is trending amongst consumers, the inclusion of artificial ingredients is acting as a hindrance in the growth of the powdered soft drinks market.

Powdered Soft Drinks Market: Regional Outlook

The consumers in North America and Europe are more health conscious and are nowadays looking for health convenient options in beverages. So, the powdered soft drinks market exhibits a slow growth in these regions. In Latin America, hot climate zones are likely to exhibit steady growth in the powdered soft drinks market. In Asia Pacific, the willingness of consumers to experiment with new brands is leading many big players to expand production in this region and is a major factor in boosting the growth of the powdered soft drinks market. In Middle East and Africa, local and regional players are expanding their production due to immense market potential and lack of competition, fuelling slight growth of the powdered soft drinks market.

Powdered Soft Drinks Market: Key Players

  • Cargill, Incorporated.
  • Insta Foods
  • Firmenich SA
  • Tate & Lyle
  • Bemis Company, Inc.
  • Sugam Products
  • Coperion GmbH
  • Kraft Foods
  • Gatorade
  • SMC Enterprise Limited

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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