Powder Coating Equipment Market - Overview

Powder coating was introduced first in North America in the 1960s and is a dry finishing process. Powder is used on a wide array of products in the industrial finishing market. Powder coating is preferred by companies due to its features such as high quality, maximized production, durable finish, improved efficiency, and streamlined environmental compliance. Furthermore, powder coating can be used as a decorative as well as functional (protective) finish. These are available in a wide range of colors and textures. Advancement in technology has resulted in good performance by powder coating equipment.

Powder coatings protect the industrial machinery as well as the various household products which are used on a daily basis.  It offers a more robust and attractive finish than the finish offered by liquid paints. Powder coated goods are more resistant to impact, chemicals, moisture, ultraviolet light, and other extreme climate conditions as compared to other coatings. This reduces the risk of scratches, abrasions, corrosion, chipping, fading, and other wear and tear issues. Powder coatings are based on polymer resin systems, and are combined with curatives, leveling agents, pigments, flow modifiers, and other additives. These ingredients are melted, mixed, cooled, and grounded into an even powder just like baking flour. A process named electrostatic spray deposition (ESD) is normally used to accomplish the powder coating application to a metal substrate.

Powder Coating Equipment Market - Drivers and Restraints

The powder coating equipment market is expected to expand at a good growth rate in the near future. The demand for powder coating equipment is expected to rise due to favorable environmental policies of different countries, increasing demand for automotive components, and demand for powder coating from the furniture, architecture, and construction segment. These are the factors which are also expected to contribute to the growth of the powder coating equipment market. High initial capital investment, local regulatory body hurdles, stringent regulations, environmental policies, raw material prices, and material cost involved in the manufacturing might act as a restraint to the powder coating equipment market. However, factors such as the anticipated growth in the agriculture sector, increasing number of construction projects, growth in the automotive industry, and paradigm shift to natural powder coating technologies are anticipated to provide good growth opportunities to the powder coating equipment market during the forecast period.

Powder Coating Equipment Market - Segmentation

The powder coating equipment market can be segmented on the basis of powder type, component, end-use, distribution channel, and region. The powder coating equipment market is segmented on the basis of powder type into thermoset and thermoplastic. By component, the powder coating equipment market is divided into spray gun, oven, and powder coating booths and systems, and sieving systems. Spray gun segment is divided into corona gun and tribo gun. The oven segment is divided into electric ovens and full fired ovens. Powder coating booths and systems are sub-segmented into automatic booths and manual spray system. By end-use, the powder coating equipment market is segmented into agriculture, construction, automotive, industrial, consumer goods, and others (aerospace & defense etc.). On the basis of distribution channel, the market is segmented into direct sales and distributor sales.

Powder Coating Equipment Market - Key Players

Some of the key competitors in the global powder coating equipment market are Nordson Corporation, Sulzer Ltd., Sata GmbH & Co. Kg, Graco Inc., Gema Switzerland GmbH, Sames Technologies, Parker Ionics, MS Oberflächentechnik AG, Asahi Sunac Corporation, Koryo Coating Machine Industrial Co. Ltd., and Hangzhou Color Powder Coating Equipment Co., Ltd. The companies operating in the powder coating equipment market focus on acquisitions and partnerships to deal with the competition. Also, manufacturers focus on quality and cost effective equipment to increase their consumer base.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Powder Coating Equipment Market

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