Poultry Processing Equipment Market: Introduction

  • Demand for poultry processing equipment is expected to increase in the coming years due to several health benefits associated with poultry meat products. Poultry meat products have various nutrients such as proteins, minerals, vitamins, and omega-3 fatty acids. Docosahexaenoic Acid (DHA) and Eicosapentaenoic Acid (EPA) in poultry meat products help in weight management, and cognitive function, and in preventing Alzheimer's disease.
  • In addition, other nutrients present in poultry meat products help in brain development and in reproduction.

Poultry Processing Equipment Market Dynamics

  • Increasing awareness about the nutritional value of poultry products is considered to be one of the major factors affecting the growth of the poultry processing equipment market.
  • Manufacturers of poultry product equipment are focusing on designing innovative processing equipment that work efficiently to increase shelf-life of poultry meat products, avoid disease contamination, and help to retain maximum nutrients of the product with nil or negotiable loss of product quality. This is expected to intensify competition in the poultry products equipment market.
  • Moreover, technological advancements in food processing equipment is another key factor driving the growth of the poultry processing equipment market.
  • Additionally, growing demand for convenient and packaged food products due to hectic schedules and increasing number of working women has augmented the demand for processed food products. Processed meat and poultry products are gaining popularity across different regions as compared to home-cooked food. Thus, growing demand for convenient meat and poultry products is expected to propel the demand for poultry processing equipment, thereby driving the growth of the market.
  • However, high capital investment associated with the initial purchase of poultry processing equipment is expected to be a major factor limiting the growth of the market in the upcoming years.  
global poultry processing equipment market

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Poultry Processing Equipment Market: Segmentation Analysis

  • On the basis of equipment type, the global poultry processing equipment market can be divided into killing and defeathering equipment, evisceration (removal of innards) equipment, cut-up machines, deboning and skinning equipment, marinating and tumbling equipment, and others.
  • The killing and defeathering equipment segment accounted for major market share in 2018, followed by cut-up machines. The segment is projected to maintain its dominance in the global poultry processing equipment market throughout the forecast period.
  • Growing adoption of automation in the poultry processing industry has augmented the adoption of killing and defeathering equipment, resulting in growth in demand for poultry processing equipment.
  • On the basis of poultry type, the poultry processing equipment market is segmented into chicken, duck, turkey, and others. Chicken meat segment is likely to account for leading share of the market from 2019 to 2027 as consumption of chicken is growing at a fast rate compared to other meat. This segment is also expected to expand at a significant rate in the upcoming years.
  • Based on meat product type, the market can be classified into fresh processed, pre-cooked, raw-cooked, raw-fermented sausages, dried, and cured among others. Fresh processed meat category occupied the highest market share in 2018.

North America to Lead the Global Market for Poultry Processing Equipment

  • In terms of region, the global poultry processing equipment market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa
  • North America accounted for major share of the poultry processing equipment market in 2018.
  • The poultry processing equipment market in North America is majorly impacted by the increasing government support for the expansion of the poultry processing industry across the region. In addition, strict government regulations to ensure food quality and shift of consumer preference toward value-added food enriched with high-protein and zero-fat, has augmented the demand for poultry processing equipment in North America. 
  • The poultry processing equipment market in Asia Pacific is anticipated to expand at a rapid pace in the near future due to significant increase in consumption of high-protein foods such as meat and poultry products. Asian countries such as China, India, Vietnam, Thailand, and Japan are experiencing strong growth in consumption of meat. This is expected to be a major factor that drives the demand for poultry processing equipment, thereby boosting the poultry processing equipment market in the region.

Key Manufacturers Operating in the Market

The global poultry processing equipment market was highly concentrated in 2018, with presence of numerous large and small scale established market players who have prominent share in the market. These vendors are engaged in offering varied products to end-users and adopt different strategies to survive in this competitive environment. Key manufacturers operating in the global market are:

  • BFE Services Pty Ltd
  • BAADER Group
  • Cantrell
  • Meyn Food Processing Technology B.V
  • Marel
  • Prime Equipment Group, Inc.
poultry processing equipment market 01

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Global Poultry Processing Equipment Market: Research Scope

Poultry Processing Equipment Market, by Equipment Type

  • Killing & Defeathering
  • Evisceration
  • Cut-up Machines
  • Deboning and Skinning Equipment
  • Marinating and Tumbling Equipment
  • Others

Poultry Processing Equipment Market, by Poultry Type

  • Chicken Meat
  • Turkey Meat
  • Duck Meat
  • Others

Poultry Processing Equipment Market, by Meat Product Type

  • Fresh Processed
  • Raw Cooked
  • Pre-Cooked
  • Raw Fermented Sausages
  • Cured
  • Dried
  • Others

Global Poultry Processing Equipment Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Mexico
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
poultry processing equipment market 02

 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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