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Potassium acetate (chemical name KCH3COO) is the potassium salt of acetic acid. It is prepared by treating potassium containing bases such as potassium hydroxide or carbonate with acetic acid, followed by heating of the compound at 50oC to 100oC. The physical form of potassium acetate is crystalline white powder. It is primarily used as deicing compound instead of calcium chloride and magnesium chloride. Potassium acetate is easily soluble in water and ethanol.

The usage of potassium acetate usage as food additive has been approved by the Food & Drug Administration of the U.S. However, incorrect use of potassium acetate in food products is poisonous and can lead to even death. Potassium acetate acts as an antioxidant and is used as a preservative in the food industry. It is employed in the treatment of diabetics and production of penicillin as antibiotic, oral cleanser, and enzymes in the pharmaceutical sector. Potassium acetate has up to five times the foliar availability that of potassium nitrate; hence, potassium acetate is widely used as agricultural nutrient to help farmers yield better results.

Potassium acetate is also available in the solution form. Potassium acetate solutions are highly concentrated and used in applications requiring solubilized minerals. These are excellent precursors to produce ultra-high purity materials, nanoscale powders, and specific catalysts.

The global market for potassium acetate can be segmented into grade and application. Based on grade, the global potassium acetate market can be segregated into food grade, pharmaceutical grade, and technical grade. Based on application, the market can be categorized into chemicals, pharmaceutical, food, and agriculture applications.

The key factors that are driving the potassium acetate market are the increasing usage of potassium acetate as substitute compound for potassium chloride, since it is having the same functional properties such as high solubility and ability to form high density brines that of potassium chloride. This is primarily due to the strict environmental restriction for implementation of potassium chloride. However, when the potassium acetate compound is used in incorrect composition, it can lead to side effects such as tingling and burning sensation in the feet, hands and can also lead to near death symptoms. These are major factors hampering the market growth.

In terms of region, the global potassium acetate market can be segregated into Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Countries accounting for major consumption of potassium acetate are the U.S., Japan, Germany, and China. This major consumption in these countries is ascribed to the fact that the increasing trend of packed food products in turn leading to demand for food additives such as potassium acetate and the increasing adoption of potassium acetate for a wide range of applications such as diabetic treatment in pharmaceutical industry and as the deicing agent in several industries

Key players operating in the potassium acetate market include Niacet, CLARIANT, BASF, Diato Chemical, Evonik, Lianyungang Tongyuan Chemical, Shanxi Zhaoyi Chemical, and Jiangsu Kolod Food. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Potassium Acetate Market

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