Portable water purifiers are self-contained devices that are used to purify water from untreated sources such as lakes, rivers, and wells for the purpose of drinking. The basic function of portable water purifiers is to kill harmful bacteria and microscopic, diarrhea-causing Cryptosporidium parasites present in the water and make it drinkable. Portable water purifiers are mainly used in disaster-prone areas and by military personnel, campers, hikers, and workers who live in areas where drinking water is insufficient. They are also known as point-of-use (POU) water treatment systems. Portable water purification systems come in various sizes depending upon the nature of use. For example, Brita, LP, a Germany-based company specializes in portable water purifiers such as water bottle mounted filters, faucet mounts, pitchers, and dispensers. Portable water purifiers such as MSR Guardian, which can be used by individuals, are gaining popularity as they are easy and handy to carry.

The portable water purifier market is expected to expand at a considerable pace in the near future. Rise in preference for outdoor activities is anticipated to boost the portable water purifier market. Increase in consumer preference toward outdoor activities such as hiking, camping, and various adventure sports is expected to increase the sales of portable water purifiers. Hikers and campers prefer to carry portable water filtration devices rather than carrying additional drinking water bottles. Moreover, deteriorating quality of water resources is leading to water-related diseases. This is increasing the threat of waterborne diseases such as cholera and coenurosis. This, in turn, is anticipated to drive sales in the portable water purifier market. Moreover, there has been an increase in competition in the market due to the entry of new players. Therefore, companies are coming up with new technologies at lower prices. This, in turn, is anticipated to drive the portable water purifier market. However, low consumer awareness about portable water purifiers is projected to restrain the portable water purifier market. For example, the concept of portable water purifiers is absent in many developing countries such as India. Lack of awareness among consumers restricts the growth of the portable water purifier market. Additionally, presence of many local players is likely to hinder the expansion of the portable water purifier market in the short run. Developed players in this market manufacture products as per the standards and certifications prescribed by various governing bodies. Local players, on the other hand, may manufacture products without adhering to regulations and are therefore able to provide products at lower prices. This impacts the product quality. However, increase in research and development activities for the improvement of portable systems in order to provide travelers with purified water resources is an opportunity for the portable water purifier market.

Rise in the use of online sales channels and omni channel retail is one of the key trends impacting the growth of the portable water purifier market. Global Internet penetration and rapid increase in urbanization across the globe have led to an expansion of the online platform. The online platform enables consumers to compare various products in terms of features, specifications, and price. Hence, both portable water purifiers and their replacement filters are available for customers on the online channel. This, in turn, is anticipated to fuel the portable water purifier market in the near future.

The global portable water purifier market can be segmented based on product, filtration process, application, and geography. Based on product, the market can be classified into vessels with in-built filters, plug and use, and straw filter. In terms of filtration process, the market can be segmented into UV, RO, UF/MF, and others such as ceramic, activated carbon, etc.. Based on application, the market can be divided into outdoor activities, residential usage, disaster management, and commercial complexes. In terms of geography, the market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Prominent players operating in the portable water purifier market include Brita, SteriPEN (Katadyn), General Ecology Inc., Mechanical Equipment Co., Inc. (MECO), Blue Spring Corporation, SAFH20 UV, GRAYL, Inc, Vestergaard, Portable Aqua, and Aquasana, Inc..

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Portable Water Purifier Market